Do you think your website receives a sufficient amount of traffic but hasn’t generated any leads or sales? Well, your website’s architecture may have bad conversion rate optimisation techniques.
TODAY, WE WILL UNCOVER CERTAIN PARAMETERS AND STEPS WHICH CAN HELP IN IMPROVING YOUR CONVERSION RATE:
1. KNOW AND SURVEY YOUR CUSTOMERS
You must put time and effort into developing a plan for understanding your clients before you can optimise your website or landing pages. These are some typical characteristics of your audience or clients that you should research and learn about:
- Investigate the market that interests your clients a lot.
- Examine the requirements of your potential clients.
- Determine who your potential clients are.
- Learn more about the preferences of your potential consumers by analysing the behaviour of the audiences or website visitors.
- Ask them what they think about certain popular goods in particular.
2. ABOVE FOLD OPTIMIZATION
Experts in conversion rate optimisation must unquestionably place the highest attention on this subject. When it comes to user interactions, the above fold is very important. Here are some of the typical places that fall under above-the-fold optimisation.
- JavaScript and CSS should be delayed until after the first fold since this will speed up page load times.
- Fewer or fewer adverts should be displayed above the fold; this improves user experience and reduces load times.
- Sliders with information or a USP should always appear in the first fold. This may aid in retaining users after their initial viewing.
- The chances of receiving the right leads and queries will increase if creative call-to-actions are put within the initial fold.
- There should always be a faster load time for the fold above.
- On the initial fold of the page, the major USP of your company and website should be clearly defined.
- Make the information above the fold sufficient.
3. CREATE A USP ON YOUR HOMEPAGE
Every company should have a unique selling proposition (USP), and showcasing one on your website or landing page can help you stand out from the competition. As a result, it will aid in raising your website’s conversion rate. While creating a USP for your homepage, keep the following things in mind:
- Make sure your unique selling proposition (USP) is original.
- Make sure “who you are” is defined in your USP.
- Make sure your USP instils confidence in your audience.
4. OPTIMIZE YOUR WEBSITE’S NAVIGATION
Maintaining a high conversion ratio requires proper navigation functionality. For a website’s navigation to be optimised as effectively as possible, the following steps should be taken:
- Every website should have a functioning breadcrumb navigation system since it helps users remember which sites they have visited.
- The faceted navigation should contain appropriate product-based filters; this will increase user satisfaction when a person is looking through a variety of items.
5. ALWAYS MAKE SURE TO PERFORM A/B TESTING
A/B testing is usually helpful in determining which version of a page is best. The procedure begins by distributing the traffic equally across many iterations of the same landing page. The most effective page ought to go online. Even though it is an ancient method, it still has a lot of value.
6. USE HEATMAPS
Codes called heat maps may be used to highlight the parts of your website that receive the greatest user activity. High user engagement or interaction is indicated by a red indicator; a blue symbol indicates low user engagement. Several items, including lead magnets, call-to-action buttons, newsletters, and other things, may be adjusted based on heat map research and study.
7. USE SCROLL DEPTH TRACKING
A tag manager may be used to implement this kind of tracking for a specific landing page. The ability to measure the depth at which a visitor scrolls a page, either horizontally or vertically, will be useful. A page’s worth in terms of the content value may be determined by looking at the scroll depth.
8. PRODUCT / SERVICES SEARCH BAR OPTIMIZATION
The conversion rates are always much improved by search bar optimization. There are many suggestions for effective search engine optimization, some of them are listed as follows:
- If the product you are looking for is not available, the search box should show alternatives.
- The search engine should provide results more quickly and with less wait time.
- The search bar needs faceted navigation in addition to other features.
9. USE PROPER ROADMAP
Always utilise a thorough roadmap on the website for your services or products. This will create a trail for the actions and strategies you will take moving forward. Increasing your company’s trustworthiness by 32.3% as a result
10. CALL-TO-ACTIONS OPTIMIZATION
A CTA button may aid in generating powerful leads since it will send any potential visitor straight to the payment page. A good CTA button may increase the likelihood of conversion by 21.52%. (based on a study by ThatWare). A CTA button may be improved from a variety of perspectives, including colour tuning, colour modifications, placement, spacing, and more.
11. CHECKOUT PAGE OPTIMIZATION
The checkout page is crucial since it aids in tracking leads or conversions that occur across the website. Furthermore, a better checkout page layout aids in increasing website conversions. The following are some SEO optimization strategies for the checkout page:
- Tracking codes must be included on the checkout page to keep track of conversions and leads.
- To make the checkout page more user-friendly for those with various payment options, it must offer a variety of payment methods.
- The checkout page must have seals from reputable security companies like Norton, trust SSL, and others. This will increase users’ credibility and confidence in your website.
- Any fields that are left blank or are written improperly on the checkout page must prompt a warning.
- The checkout page shouldn’t have any flaws of any kind.
12. CONTACT FORM OPTIMIZATION
One of the most crucial components that will enable you to have greater control over the leads and the funnel is the contact form. Some contact form optimization advice that might assist to improve conversion rates is provided below:
- Simpleton in the contact form
- Ensure that the contact form is active.
- Ensure that the contact form is mobile-friendly.
- Ensure sure the email delivery from the contact form happens quickly.
- Ensure an auto-reply is sent to the sender.
- Verify that the email DNS doesn’t send spam
13. MAKE SURE TO STUDY YOUR MARKETPLACE
Make sure you conduct a comprehensive market analysis before introducing any specific products or services. You will be able to better manage your demographics as a result.
14. TWEAK YOUR UX
The better the user experience (UX) on your landing page, the more probable it is that your conversion rate will grow.
15. OPTIMIZE ALIGNMENTS FOR YOUR PORTFOLIO
Make sure you give your portfolio your best effort; a strong portfolio will assist people trust your services. More trust increases the likelihood of a greater conversion rate.
16. NO MATTER WHAT, GIVE PRIORITY TO YOUR LOAD TIME
Make sure that your website loads quickly enough. When a website loads slowly, users are more likely to leave. Improve the total page load by optimising your landing pages. Reduce the load time to under 3 seconds. Moreover, strive to keep your website’s DNS connection time under 1 second.
17. BUG FREE LAYOUT WITH FULL RESPONSIVENESS
Verify that all the website’s crucial contact forms, lead magnets, and other locations are properly responsive and error-free.
18. EXIT-INTENT TECHNOLOGY
When someone attempts to leave the landing page or clicks the back button, an exit-intent pop-up with entertaining interactive will show. This well-known method will increase user retention.
19. DEVICE COMPATIBILITY TESTING
Ensure sure all platforms and devices can access your landing pages. Make sure that none of your sliders, lead magnets, contact forms, or other elements break when viewed on different screens or devices. Compatibility problems might result in a significant decline in sales.
20. PLAY WITH YOUR EMAIL LIST
At some time or another, be sure to manage your email list professionally because you may use it to contact your audience. The overall conversion rates of your company model may be improved with email marketing.
21. RICH SNIPPETS AND STRUCTURED DATA
Use rich snippets and the required structured data, such as extensions, mark-down for events, etc. They will assist in raising your click-through rate (CTR) value, assisting in keeping a solid ROI and leads.
22. CREATE VALUE ON WHAT YOUR SELL
Make sure you are selling the proper things through your internet business, regardless of what you are attempting to market (goods/services/products). Sell valuable items at all times to build your credibility and expandability.
23. HIGHLIGHT DEALS AND OFFERS
Be sure to draw attention to any special offers or market promotions in places of your website where user involvement and visibility are strong enough. Discounts and promotions will draw in potential consumers, which might improve conversion rates across the board for your company.
24. BETTER TESTIMONIAL LAYOUT
It is important to spend more attention to your testimonial layout since it will improve the legitimacy and confidence that clients have in your company. Be sure to give your testimonials a fantastic layout.
To sum up, efficient conversion rate optimisation will undoubtedly aid in raising total revenue figures. Furthermore, this may assist any internet business scale very quickly in terms of lead and income.