THATWARE SEO

DIGITAL MARKETING WORKFLOW

HERE IS A KEYNOTE EXPLAINING WHY AI IS IMPORTANT IN SEO

How AI will reshape the SEO industry ?

THIS WORKFLOW IS CREATED AS

A GUIDELINE FOR STARTING AND DEVELOPING A PROJECT FROM SCRATCH

The timeline and activities are designed from an entirely holistic viewpoint. They are subject to variations based on specific situations or as dictated by the requirements of a project and its timeline. The activities and timeline below are best for developing and marketing a new website from scratch.

12 MONTHS SEO ACTION PLAN

MONTH 1:

Initial Setup and On Page

1st Phase

  • 1. Client Briefing
  • 2. Goal Setting
  • 3. GA+ GSC+ Tag Manager Setting

2nd Phase

  • 4. Complete On Page Audit + Technical Audit
  • 5. Complete Navigational + UI/UX Audit.

3rd Phase

  • 6.Backlink Profile Setup
  • 7.Keyword Research + URL Mapping
  • 8.Content Planning

CLIENT BRIEFING

Initial Team Introductions, mutual understanding of the Project Objectives, KPIs, and Timelines.

GOAL SETTING

Internal Briefing of Project Goals, KPIs, strategy discussion to achieve those goals, and individual assignment handouts.

GA + GSC + TAG MANAGER SETUP

In this, we set up Google Analytics and Search Console for the websites and implement basic KPI Tracking. 

COMPLETE ON PAGE AUDIT + TECHNICAL AUDIT

Total and In-depth On-Page Audit as well as technical website performance checkup for errors.

COMPLETE NAVIGATIONAL + UI/UX AUDIT.

In this audit, we check the navigational and UI-UX design of the website and compare it to an ideal website following all Google Webmaster Guidelines.

BACKLINK PROFILE SETUP

Check the Backlink profile of the website and the distribution of various domains from .edu, .com, .org, and .gov sites.

KEYWORD RESEARCH + URL MAPPING

Perform Keyword research and simultaneous URL Mapping of the Website. The Keywords are researched, keeping a long-term content plan in mind. 

CONTENT PLANNING

Long-term content planning based on Keyword Research.

MONTH 2:

Initial Setup and On Page

1st Phase

  • 1. Full On-Page Implementation
  • 2. Competitor Gap Analysis
  • 3. Internal Linking Map
  • 4. Internal Linking as per Map

2nd Phase

  • 5. Google PSI Checkup + Fix
  • 6. Tech SEO Fixes – SERanking
  • 7. Keyword Cannibalisation Checkup and Fix
  • 8. Merchant Center Setup (for Ecommerce)

3rd Phase

  • 9. Canonical Implementation
  • 10. Duplicate Content Checkup + Fix
  • 11. Backlink Campaign Start.

Full On-Page Implementation

Implementing all On page suggestions page wise.

Competitor Gap Analysis

Analysing Gaps in Competition SEO Strategy such as keyword gaps, content gaps and other missed opportunities.

Internal Linking Map

Create an Internal Linking Map and identify whether the site is following a silo or pyramid architecture.

Google PSI Checkup + Fix

Run Google PSI Audits and fix performance errors like Core Web Vitals.

Tech SEO Fixes – SERanking

Technical SEO Error fixing from SERanking Audit Reports.

Keyword Cannibalisation Checkup and Fix

When one or two pages compete for the same keyword in search engines, the condition is called Keyword Cannibalization. Need to identify cannibalization issues and fix them using canonical tags.

Merchant Center Setup (for Ecommerce)

Specifically important for Ecommerce, here we get products approved in Google Merchant Center for use in Product Snippets and Google Ads.

Canonical Implementation

Implement canonical tag to avoid duplicate content issues.

Duplicate Content Checkup + Fix

Run a screaming audit to identify and eliminate trailing duplicate content issues and fix them.

Backlink Campaign Start

Building foundational backlinks to get certain backlinks indexed and gain certain amount of Domain Authority.

MONTH 3:

Advanced On Page + Social Media Start.

1st Phase

  • 1. Broken Link Checkup and Fix.
  • 2. Screaming Frog On Page Fixes
  • 3. Competitor Backlink Analysis + Use in Backlink Campaign.

2nd Phase

  • 4. Schema Markup Implementation(Normal)
  • 5. Schema Markup Implementation (Advanced)
  • 6. Indexing API Deployment
  • 8. Social Media Start

Broken Link Checkup and Fix

Run Crawl Audits to identify internal and external 404 Links and devise ways of fixing them.

Screaming Frog On Page Fixes

Fix all remaining On page errors as highlighted by Screaming Frog SEO Tool.

Competitor Backlink Analysis + Use in Backlink Campaign.

Analyse Competitor Backlinks and find useful link-building opportunities.

Schema Markup Implementation(Normal)

Implement basic Schema Tags like Local Business, Website and Organization.

Schema Markup Implementation (Advanced)

Adding advanced Schema Markup tags like Event Page, FAQ, Breadcrumbs, MREID, Rankbrain Schema.

Indexing API Deployment

Deploy Google Indexing API for faster indexing in search engines.

Social Media Start

Social Media Profile creation and basic content creation and sharing.

Month 4:

Advanced On Page + Social Media Start.

1st Phase

  • 1. Striking Distance Keywords Analysis
  • 2. Google My Business Optimization (if relevant)
  • 3. Local Map Citations + Business Listings.
  • 4. Geo Tag Implementation

2nd Phase

  • 5. Passage Indexing Guide
  • 6. Technical Issues Monitoring
  • 7. Javascript SEO + Optimization
  • 8. Chrome UX Report.

Striking Distance Keywords Analysis

Involved identifying keywords ranking in the 2nd and 3rd pages in the SERP. Those are low hanging fruits that can be used for getting quick wins.

Google My Business Optimization (if relevant)

SetUp Google My Business Profiles for Local SEO.

Local Map Citations + Business Listings.

Acquiring backlinks and citations from local sites help in localizing your site and help gain more visibility in relevant local searches.

Geo Tag Implementation

Geo Tagging images and other assets help pinpoint Geolocation for better local search visibility.

Passage Indexing

It is a Simple content formatting guideline that help in capturing more featured snippets in SERP.

Technical Issues Monitoring

Monitor Site performance and Core Web Vital metrics.

Javascript SEO + Optimization

Ensure and prevent Javascript loading and optimize for minimum javascript.

Chrome UX Report.

Generate Web Core Vital performance reports for all pages using Chrome UX API

Month 5:

Advanced Off Page (Phase 1)

1st Phase

  • 1. High TLD Links
  • 2. Tiered Links
  • 3. Link Wheel + KNN
  • 4. Competitor Link Building

2nd Phase

  • 5. Broken Link Building
  • 6. Document Sharing
  • 7. High DA + DF Links
  • 8. Link Profile Audit + Spam Score Monitoring

In this phase, we aggressively begin off-page SEO tactics, improving and balancing the backlink profile.

Some of the significant activities we perform:

Google Stacking:

 This involves creating multiple contents using several Google properties and linking them to the main website. This is a highly authoritative backlink tactic. 

Backlink Indexing with Python:

Using the Indexing API, we can index not only website links, but also Backlinks as well.

Month 6:

Advanced Off Page (Phase 2)

1st Phase

  • 1. Paid Backlinks
  • 2. Map Link Building
  • 3. Link Acquisition with brand statement

2nd Phase

  • 5. wikiHow Link Building
  • 6. Google Stacking
  • 7. Backlink Indexing using Python

In this phase, we aggressively begin off-page SEO tactics, improving and balancing the backlink profile.

Some of the significant activities we perform:

Google Stacking:

 This involves creating multiple contents using several Google properties and linking them to the main website. This is a highly authoritative backlink tactic. 

Backlink Indexing with Python:

Using the Indexing API, we can index not only website links, but also Backlinks as well.

Month 7:

Search Engine Marketing + Social Media

1st Phase

  • 1. Dedicated Social Media Campaign Setup (All Relevant Platforms)
  • 2. Aggressive Content Posting + Sharing
  • 3. PPC Campaign Research + Strategy

2nd Phase

  • 4. In-Depth Development
  • 5. On Going Optimization
  • 6. Facebook Ads Campaign Setup
  • 7. Tracking + Optimization

Along with a Good SEO campaign, advertising should be used as a complementary strategy to scale long-term and to build brand presence. A well-executed Search Engine Marketing and Social Advertising Strategy can profoundly impact the Direct traffic for the Website in the later stage of an SEO Campaign.

 

Not to mention can boost sales.

Month 8:

AI SEO Optimization (Phase 1)

1st Phase

  • 1. Crawl Depth Optimization
  • 2. Voice Search Optimization
  • 3. MREID + Rank Brain Schema

2nd Phase

  • 4. Main Entity Schema implementation
  • 5. Rank brain Algorithm Optimization
  • 6. Semantic Topic Clustering

Month 9:

AI SEO Optimization (Phase 2)

1st Phase