HOW DOES AI HELP IN SEO
WHY AI
THE CONCEPT
How AI is Revolutionising SEO
EXPLORING THE BENEFITS OF
Artificial Intelligence in Search Engine Optimization
WHY AI?
Artificial Intelligence (AI) is rapidly revolutionizing how businesses optimize their websites for search engines. Search engines are evolving with changing customer behavior. Google secures more than 92% of the search market and has the most sophisticated search engine AI on the planet. As per a recent update by the Search Engine journal every day, Google there had 5000+ Google algorithm updates in 2019 alone. That implies almost 13 algorithm updates per day. It has become nearly impossible for a human or even a team of humans to keep up with such rapid changes in search engine algorithms. AI-driven Search Engine Optimization (SEO) offers a range of benefits that help businesses to reach their desired target audiences more effectively. AI-driven SEO can also improve the accuracy and effectiveness of search engine results, leading to increased website visibility and improved user experience.
HOW AI CAN IMPROVE AN SEO CAMPAIGN
AI-driven SEO campaigns can focus on high-level tasks like analyzing website structure, content, and linking patterns. AI can interpret the complex search engine algorithm far better than human SEO specialists, making it capable of achieving far better results.
AI can interpret the algorithm
and know what keywords to target for the website, how to optimize the website for those keywords, and how to link the website to other websites.
AI can interpret data in SERP
such as the website’s rank and the keyword competition, allowing it to make recommendations on improving its rank in search results.
AI-driven SEO campaigns
can also scale to a much larger level than manual SEO. Businesses investing in AI-driven SEO can expect their results to improve significantly.
SOME STATISTICS ABOUT
AI and SEO
STUDY BY SEARCHMETRICS
According to a study by Searchmetrics, 94% of marketers believe that AI will change the face of SEO.
STUDY BY BRIGHTEDGE
Another study by Brightedge found that 93% of marketers believe AI will positively impact SEO.
AI TO AUTOMATE SEO PROCESS
80.51% of industries are already investing in AI to automate several marketing functions.
GOOGLE DEPENDS ON AI
15% of all Google searches are new, and Google depends upon its AI algorithm to understand their intent and recommend results
STRATEGIES
AI-Driven SEO Strategies
Application of AI in Voice Search Optimization
A recent study by Gartner found that 23% of people use smart speakers. Although voice search is a very different way of searching than typing keywords in a search engine, optimizing websites for voice search using AI is possible. If a user asks a voice assistant, “What is the best Bluetooth headset?” they may not use the keywords “Bluetooth headset” or “headset.” Instead, the voice assistant will process the question and, based on the user’s intent, convert the request into keywords used to find products online.
Due to millions of voice searches happening daily, navigating through the trends and optimizing your content with the necessary topics is impossible. An AI can access the database of millions of searches around a keyword and can easily present the most trending searches. It can also identify the audience’s intent, further informing you of the correct SEO tactics to optimize your content for that intent.
Unlocking User Intent with AI
Google has been using AI to understand user intent for 20 years now. The intent is the reason behind a user’s search query. Misinterpreting user intent can differentiate between a user bouncing from your website and a user signing up for your service. By navigating through millions of SERP data for different search queries, AI can accurately predict the nature of the intent behind a search query.
Optimizing your article behind a specific intent gives you the competitive advantage of driving high-quality clicks and actions to your website that drive business.
Understanding user intent is an important aspect of building effective artificial intelligence (AI) systems, as it helps to identify the needs and goals of the user and tailor the system’s responses accordingly.
THE CONCEPT
How AI is Revolutionising SEO
LEARN MORE ABOUT AI-DRIVEN SEO IN
Our Advanced Guide to Semantic SEO
Navigating Google Algorithm Changes using AI-driven SEO Strategies
As discussed above, AI can interpret complex algorithms better than human SEO specialists. Businesses using AI-driven SEO can react more quickly to Google algorithm changes and respond with highly effective adjustments to their SEO strategy. For example, an SEO specialist might notice that Google has updated its algorithm and decide that they need to change its SEO strategy. However, it takes time to make the necessary changes to their strategy, and there is no guarantee that their adjustments will be sufficient. In contrast, an AI platform will receive the update almost instantly and react accordingly, making it far more effective at responding to algorithm changes than human-driven SEO strategies are.
How AI can interpret User Behaviour
Another way that AI can interpret user behavior and influence SEO is by understanding user behavior. AI can track which pages users visit, what they click, and what they scroll past. AI allows for mapping and pinpointing the various trends in user behavior and mapping them to each specific stage of the buyer’s journey. Such accurate mapping of the customer journeys helps share the right message at the right place and even the right time, maximizing the marketing efforts’ efficiency.
THE CONCEPT
How AI is Revolutionising SEO
IMPORTANCE OF AI SEO
Is AI the Future of SEO?
It's almost become the present
With the constant developments of AI, it is evolving to be simpler and more available for firms to utilize. AI’s potential to obtain dozens of functions and evaluate billions of data points makes it a reasonable step for all SEO strategies.
The first adopters of AI for SEO
The first adopters of AI for SEO will frequently profit the most. You can get ahead of opponents, for instance, by building data-backed content that concerns your readers and aligns with search engine algorithms. Not to note, you can stride forward with techniques surging in use, like re-optimizing old content.
FAQ
What People Usually Ask
AI, or artificial intelligence, refers to the simulation of human intelligence in machines. In business, AI is being used to automate processes, analyze data, and make predictions and recommendations to improve decision-making and efficiency.
Some benefits of using AI in business include increased productivity, improved accuracy and consistency, reduced costs, improved customer experience, and the ability to uncover insights and opportunities that may have otherwise been missed.
Industries that are using AI the most include healthcare, finance, manufacturing, and retail. These industries are using AI to automate processes, improve customer service, and gain insights into customer behavior and trends.
While AI is automating some tasks traditionally performed by humans, it is unlikely to replace human workers entirely. Instead, it is expected to augment and enhance human capabilities, allowing humans to focus on higher-level tasks that require creativity, critical thinking, and emotional intelligence.
Some potential risks associated with AI in business include biases in data and decision-making, loss of privacy and security, and the possibility of AI being used to automate tasks that could lead to job loss or societal disruption. It is important for businesses to implement responsible and ethical AI practices to mitigate these risks.
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Technology Authenticity
Our AI-SEO technology is Patent protected with Patent Filing Number: 202131021713
Thatware LLP is also protected under Intellectual property: CBR IP 6979