You are used to competition because you strive to expand your company. You probably have complete knowledge of the goods and services offered by your competitors. You might have looked into their marketing tactics as well. How long did it take you to examine the keywords they entered for live and paid search, though? Both organic and sponsored search results are competitive. By learning more about your competitors’ techniques for ranking in search engines and how to outrank them, you may increase the number of leads that come to your website.
Competitor keyword analysis
Need more information on competition keyword analysis? For more information on how we can assist you with analysing the SEO efficacy of rival search engines and enhancing your search engine performance, keep reading or request a free quote.
WHAT IS A COMPETITOR KEYWORD ANALYSIS?
The keywords used in SEO and personal pay-per-click (PPC) advertising are included in rival keyword analysis. You research the keywords your rivals are using, examine the positive and negative aspects of the best-performing pages, and look for ways to raise your rating.
WHY ARE YOU CONDUCTING A COMPETITOR KEYWORD ANALYSIS?
By performing competitive keyword research, you may raise your SEO performance and outrank your rivals in search.
You can learn how you do in comparison by analyzing your competition. This data might help you identify areas where your SEO approach needs work.
Additionally, it might spark your SEO efforts and open up new doors, keeping you competitive.
For instance, you can discover terms that don’t appear for your rivals. Also, you can discover keywords that your rivals are using but haven’t yet tried to find.
Advanced page reviews can give you knowledge that will help you with your search engine ranking strategy (SERP). You may find out what pages are performing well and poorly, which informs you of what you need to change to give them a higher rating.
You can get a sense of the keywords to focus on from the competitor competition analysis. A keyword is relevant to your sector if your competitors are bidding on it for PPC search ads and the bids are quite high.
COMPETITOR KEYWORD ANALYSIS TOOLS
Using keyword research tools can greatly simplify the process of locating rival terms and aid in the collection of more thorough data. When it comes to tools to examine conflicting words, you have a lot of choices. Here are a few of the best choices.
Ahrefs
Ahrefs is a well-known SEO tool that offers lots of helpful tools for studying keyword competition. You may perform a web search for your competitors, obtain a list of the keywords they use, compare your keywords to theirs, and more.
Moz
You can examine competitive keywords with the aid of several tools provided by Moz. You can see websites that point to the same keywords as you do, for instance, using its Domain SEO Analyse tool. Use Moz Keyword Explorer to assess how well your keywords rank in comparison to those of your rivals.
SEMrush
SEMrush is another another effective critical research tool for the opposition. allows you to compare your keyword levels to those of other websites, check which keywords your rivals are using, and filter your results using various criteria. Other tools let you examine the competitors’ websites’ background linkages and other aspects.
SpyFu
SpyFu is a specialised tool for researching competitors that can give them a lot of information. You can learn more about rates, search volume, ad consumption, and other topics with this tool. You may contrast the keywords for various domains using the Kombat function.
Web Tool
Our digital marketing platform includes WebTool, a rival comparison tool from Thatware.
You can view information about competing keywords in a graphic report using Web Tool. In order to develop a successful SEO strategy, you can also utilise the guessing tool to see how various adjustments may impact your scores. The website tool also aids in the analysis of target domains, rivals’ content, and other aspects of content marketing.
HOW TO PROCEED WITH COMPETITOR KEYWORD ANALYSIS
The examination of SEO keyword competitiveness can be done using a variety of techniques. The following advice will teach you how to do a competitive word analysis.
Identify your competitors
Your direct competitors are companies that provide the same goods or services to the same clientele. In some circumstances, these companies will be the competitors you concentrate on in your investigation.
For instance, let’s say you utilize a SaaS (software as a service) company that offers accounting software to medium-sized firms in the US (SMBs). If so, you might wish to take into account businesses that provide such service to SMBs in the US.
If you want to, for instance, investigate the entire search area for your industry or gather suggestions for your SEO approach, looking for these competitors can be helpful.
In some circumstances, you might be in competition with companies or websites that you do not often view as rivals.
For instance, if your term is “SMB accounting software,” you can be up against other SaaS providers as well as SERPs and websites that produce technical or business information.
USE THE KEYWORD TOOL TO IDENTIFY KEYWORDS WHERE YOUR COMPETITORS ARE RANKED
Where your competitors are well-ranked, you can utilize a range of keyword tools for competitor analysis and keyword research. You can obtain a list of the most popular keywords they use by searching for a domain or URL for the majority of these tools. You can select to test organic or paid keywords using the majority of these tools.
For instance, go to Site Explorer and enter their domain to see competitive keywords in Ahrefs. Then, to view a list of the most popular organic names they type, click on “Organic keywords” at the top of the page or in the left-hand bar.
For a list of the most expensive keywords for your rivals, you can also click on “PPC” at the top of the page or “PPC keywords” on the left.
Analyze keywords
You must evaluate your list of potential keywords to decide which ones are best for you. You should keep an eye out for items like the following.
Search activity
The number of users searching for a particular keyword is referred to as search volume and is typically expressed as an average monthly number. Competitor analysis using keyword research has a high search volume, numerous impressions, and is frequently highly congested on your page.
Keyword difficulty
Another critical factor to take into account is keyword difficulty, also known as status difficulty. It informs you of a keyword’s level of difficulty and competitiveness. High search volume keywords are frequently quite difficult.
You are more likely to rank for difficult keywords if your website is well-organized and very popular. Support for competing keywords necessitates extensive SEO knowledge and assistance.
Searching for keywords with a larger search volume than their keyword complexity is a sensible move. New websites or SMBs should often concentrate on terms that have a high likelihood of being modified. You can go on to more challenging keywords if you have a sizable list of somewhat difficult ones.
Keyword Relevance
Not all terms that your competitors use or that receive a lot of search traffic will be effective for your company.
Consider who could be interested in a particular keyword and what they would hope to find by searching before investing in it. This objective is known as the search purpose.
Consider using a term if the search user’s profile resembles that of your target market and their search objective is pertinent to your company. If not, your firm might not benefit the most from using that keyword.
FIND OUT WHICH ARE HIGH-VALUE COMPETITOR KEYWORDS
You may evaluate whether terms are improper for your business by looking at search volume, affiliations with other businesses, and other aspects. Determine which keywords your competitors think are high quality to learn which ones have the best value.
Examining the paid search results generated by your rivals is one way to do this. A list of these paid keywords can be obtained by using a keyword research tool. Also, you can check up terms in a search engine results page (SERP) ad.
Your rivals value that keyword since it allows them to pay to appear whenever they want.
You should also keep an eye out for content resources like webinars, ebooks, and white papers. Making this kind of material requires both time and money. As a result, your competitors regard a certain keyword or title highly when they invest in producing this kind of content for it.
USE THE KEYWORD TOOL TO IDENTIFY KEYWORD SPACES
The key gap feature, known as such in SEMrush, or the content gap feature, known as such in Ahrefs, is another element of keyword tools used in the examination of competing keywords.
These tools provide you with a list of terms that your rivals can use, but not at their level. Enter your domain and the domains of your primary rivals to access this information. After comparing your keywords, the tool will highlight any holes in your strategy.
Analyze SERPs
The next crucial step is to search for those keywords and examine the SERPs once you have created a list of keywords to identify.
Look at the high-quality pages and note what they succeed in and where they fall short; this will help you come up with a plan of action. When examining these pages, SEO knowledge is helpful. If not, make sure you do it just like when you use Google.
Asking yourself these kinds of questions
Does this page fulfill the search’s objectives?
The speed at which the page loads.
Is it simple to use and navigate this page?
Is the page’s appearance and feel appealing?
Does this website function properly on mobile platforms?
OUTPERFORM YOUR COMPETITORS IN SERPS WITH THATWARE
One of the finest places to learn about your competitors’ SEO strategies is from them. You may decide what you need to do to rank well in search and get relevant traffic to your website by conducting competitive keyword analysis.
You can maximize the effectiveness of your competitive keyword research and SEO by choosing the correct partners and technologies.
By offering predictions of how the changes will affect your rankings, our rival research tool, the Web Tool, gives competition information in a simple-to-grind style and aids you in developing a successful SEO plan. Our comprehensive digital marketing platform includes the web tool.
Additionally, our knowledgeable team can help you create and carry out a digital marketing plan that will allow you to outrank your rivals in search results. To understand more, submit a free estimate request or give us a call at + 91-7044080698.