Google Shopping is a special platform of Google that deals with advertising and promoting producing features. Based on relevant keywords or phrases that search on the internet, it optimises its system to reach the targeted audiences. A sponsor-level category is formed that shows a particular product or service by putting its related contents. However, to optimise the appearance of your product in its listing, you have to adopt an effective SEO Strategy. In this blog, some potential strategies that should be needed to enhance your products on Google Shopping are listed below.
Step 1: Improve your product feed:
Optimising your product feed is the first step toward better Shopping ads. This is how Google will collect the information for your products to display one’s ads.
Qualities that are required:
- Images: The images in shopping ads are the most noticeable feature. There are Google guidelines and guidelines to follow, but you can also optimise them beyond that.
- Product names: While images are more likely to catch shoppers’ attention, product titles are also important. Raise interest by placing the most important keywords at the top.
- The purchase and sale prices: Choosing the right price can also have an influence on the quality of your advertisements. Check that Google is going to pull the actual price, especially if you sell on-sale items.
Step 2: Improve the structure of your campaign:
Creating an optimised campaign framework is among the most important steps in ensuring long-term success. However, if you’re just starting, it may be difficult to understand what it entails. Your primary objective is to have complete control over your advertisements. This allows you to bid for various products. Google Ads gives you the option of categorising your products. For example, you can categorise them by brand, classification, physical state, item ID, product category, and custom signs.
Step 3: Create ad groups for your products:
Because you won’t be able to control ad bidding by keyword, you will need another method. Instead, you can use ad groups to arrange your items. Your campaign groups are similar to respective units in a store. Another important concept is to ensure that the ads which are provoked are as pertinent as possible. Here’s how you can make more ad groups:
- Register for an account.
- Select ‘Ad groups’ from the page menu.
- Select the + button.
- Choose a campaign.
- Give your ad group a name.
- Set your bid.
- You’re done when you click the ‘Create’ button.
Step 4: Determine your losers and winners:
A few of your goods will fare better than others. This is helpful info to have around your ads, even though you can start making appropriate changes. ‘Winners’ are products or groups of products that bring you a high volume of transactions. ‘Losers’ give you a lot of visits but no transactions. You possibly like to sell your items rather than just display them because you must pay for each and every click.
Step 5: Exclude unprofitable products:
You can easily stop advertising your non-profitable products by removing them from one’s campaign. All you have to do is modify your bids but also mark these goods as exempted.
Conversely, you can employ a metadata tool to find losers with a comparable filter and eliminate them from one’s stream with a single touch.
Google automatically takes a moment of ads for products that are marked as sold out. This acts as a temporary safety net for them. Your responsibility is to ensure that their current stock condition is kept up to date and that accurate information is provided to Google.
Step 6: Make use of negative keywords:
Negative keywords are your campaigns’ unsung heroes. Unlike text ads, you cannot specify keywords that will cause your product to appear. You can, however, restrict the searches in which your ads will appear by including negative keywords. These keywords inform Google about which search queries should not be used to trigger your ads.
You could add negative keywords to the entire campaign or to each ad group individually. Simply navigate to the ‘Keywords’ tab, scroll to the bottom of Negative keywords, and enter your values.
Step 7: A/B testing should be used:
Even if you think you understand your customers well, you can’t always predict which images will catch their focus and which ones will not. A/B testing images is essential for determining which ones are most suitable for Google Shopping advertisements. Experiment with various considerations and then analyse the results.
With this understanding, you would be able to make improvements to your pictures and improve the performance of your ads. If you are sincere about Google Shopping campaigns, you should avoid guesswork. You should also follow a similar strategy with product titles. Specific titles consistently outperform compared to others.