Are you someone who owns a website on how to burn art, and it’s getting difficult to increase the reach of your website?
Getting a better reach takes time and effort. You have created a website with all your efforts, but it is obvious that there are thousands of websites with similar purposes. Why should everyone choose your website to gain information and not others?
Some strategies can help you; what are these strategies? Here you go with the list!
- Find out the right keywords and target audience!
It is important to find out the right keywords. Spend the first 15 minutes of your day considering who your target market is for your art. Are they homeowners searching for an investment piece, or are they young, hip, and interested in less expensive pieces? Your audience’s interests will determine your SEO keywords.
Make sure to start here because you will employ these keywords across your website, photos, and text. The better, the more definite you can be. Although you can always broaden your phrases, you should use only a few highly competitive, overly general terms. Your chances of ranking for a topic or word decrease as competition for that topic or term increases.
The target audience also matters; your keywords, content, design, and everything should focus on your target audience. Know them better so that you can serve them better!
- Content optimization
Get your profile on a highly-ranked and reputable website for art portfolios to jump-start your SEO and get your art on the top page of Google results. Hosting your portfolio on a website with a high Google presence will increase traffic to your page because you don’t have to wait for Google to identify your site as an authoritative site.
Writing blog entries with excellent content is another strategy to improve your results.
Post informative and interesting articles to inform your audience about your business, future sales, etc.
- Use social media tools and share your content!
Nowadays, many social media contents such as Instagram; YouTube etc. make use of them! Share your content through social media tools so that your reach can increase!
A popularity contest is nothing to fear for Google. Assuming that most users find these pages useful for their search, they prioritize valuable content and pages and will rank these pages higher.
This means you need visitors to your pages. Feel free to share your blog and online portfolio with your audience. How else would they know when you’ve updated them? In a newsletter sent to your audience, you can also offer news and updates about your portfolio. This will alert search engines to the relevance of your content and inform and update your customers.
Links are another way to communicate to Google the importance of your page.
- Include graphics and infographics
Contrary to popular assumption, Google takes design into account when deciding rankings. Make your post aesthetically pleasing. Long text passages can be broken up into paragraphs, bullet points, numbered lists, pictures, infographics, and other formatting elements. 90% of your content consists of your presentation. Even if you have the best content, people will only read it once it is correctly displayed. Spend time creating a top-notch design.
- Always create a mobile-friendly website!
Your website should be mobile-friendly. Many users only use mobile phones; if your website is not mobile-friendly, there are chances that the users will switch to a different website with a similar purpose!
There needs to be more than just creating a good website; you need to make it mobile-friendly so that users can have easy access!
- Backlinks are important!
Although you can link to other pages on your website, you should focus on citing other websites or organizations. You should link to the content of another website when referencing it. They may connect to you in exchange for a favour. Having high-quality inbound links has a significant positive impact on your search engine ranking.
These are the strategies that might help you to grow your business! Start your journey right away by applying the above-given strategies.