We’re willing to wager that ten out of ten artists would always choose to work in their studio if they had to choose between doing SEO and working in their studio.
However, since SEO accounts for a large portion of what we view and engage with on the web, it’s crucial to avoid consistently shoving it to the bottom of your list of priorities.No matter how fantastic your artwork is or how lovely your website is, if the right collectors can’t find it, it doesn’t matter.
- Analyze the target audience and choose keywords wisely
- Optimize image levels and title tags
- User-friendly and updated content
- Increase the page value, share your content and linking
- Social media management
- Consistency
- Analyze your target audience and choose keywords wisely.
Spend the first 15 minutes of your day considering who your target market is for your art. Are they homeowners searching for an investment piece, or are they young, hip, and interested in less expensive pieces? Your audience’s interests will determine your SEO keywords.
Make sure to start here because you will employ these keywords across your website, photos, and text. The better, the more definite you can be. Although you can always broaden your phrases, you should use only a few highly competitive, overly general terms.
Use these tools to find out what people are looking for, how many people are looking for it, and how competitive the phrases are. You can get new keyword suggestions, concentrate on those relevant to your artistic activity, have a high search volume, and have little competition.
- Optimize the image levels and title tags:
You should use the chosen keywords with the image levels and title tags. Google will not crawl the image you have added to the website; it will crawl the image level. The chance of your website getting a higher rank will be higher if you optimize the image level and title tags.
- Use user-friendly content:
It is important to use user-friendly content on your website so everyone can read it easily. Your content should be user-friendly and fresh. Make sure you are updating your content frequently. Shorter-form content typically performs worse and ranks lower than longer-form content (1000 words or more).
Your paragraphs should be divided into manageable pieces (brevity is your friend online). Additionally, use the H1 and H2 header tags in your articles.
Post informative and interesting articles to inform your audience about your business, future sales, etc. Consider throwing in a few keywords, but avoid stuffing your work so full that you lose your writing’s personality. Google also penalizes “keyword stuffing,” so incorporate your keywords where they make sense and concentrate on creating interesting updates.
- Share your content and linking to increase the page value:
A popularity contest is nothing to fear for Google. Assuming that most users find these pages useful for their search, they prioritize valuable content and pages and will rank these pages higher.
This means you need visitors to your pages. Feel free to share your blog and online portfolio with your audience. How else would they know when you’ve updated them? In a newsletter sent to your audience, you can also offer news and updates about your portfolio. This will alert search engines to the relevance of your content and inform and update your customers.
Links are another way to communicate to Google the importance of your page. Within your articles and updates, link to other news posts and your portfolio. This will demonstrate the relevance of your content. Get other websites to link to your articles or portfolio for even greater results. Having trustworthy websites connect to your site increases its credibility.
- Social media management:
Many social media platforms might help you! YouTube, Instagram and other social media tools help you with your business. You can use these tools to promote your business and the purpose of your business specifically. If you want to increase your audience’s reach, you must utilize these tools.
- It is your consistency that matters the most!
Links are another way to communicate to Google the importance of your page. Within your articles and updates, link to other news posts and your portfolio. This will demonstrate the relevance of your content. Get other websites to link to your articles or portfolio for even greater results. Having trustworthy websites connect to your site increases its credibility.
These are some effective strategies that might help you the most! Start applying these strategies today to bring success to your business.