Taking a full-time and regular course is quite stressful nowadays. There are so many different courses you can take nowadays, but the way our life has become busy, it isn’t easy to manage regular classes and personal life. Distance learning could be an ideal option for you here! You can learn different subjects from the comfort of your home!
You have created a website on distance learning, but more is needed; you must ensure that the purpose of your website is reaching everyone. There are thousands of websites, and each one is competing with the other one; how can you stand out from others then?
There are some effective search engine optimization strategies that might help you in doing that! Wondering what these are, here you go with the list!
- Keyword research is important!
With your team, discuss a list of words and phrases your target market would search for to get started with keyword research. Finding core and secondary keywords is made simpler with the help of tools like Google Keyword Planner and Narrato’s SEO Content Brief Generator. While Narrator gives you a list of secondary keywords with continuously updated counts as you write in the editor, Google Keywords Planner also lets you view search volumes, future predictions, and historical patterns for selecting keywords.
Make careful to search for terms with various lengths when conducting keyword research. You’ll find some excellent 1- or 2-word keywords in your early study, but long-tail keywords can effectively drive visitors. Here, a specialized tool for long-tail keyword research like LongTail Pro might be very helpful. It’s time to incorporate your list of keywords into your content once you’ve done so.
- Optimize your content with the right use of keywords.
Use the keywords while writing content. Additionally, you should weave the keywords from your study throughout your writing. There are places in your article where you may strategically insert particular keywords. The shorter, 1 or 2-word generic keywords with significant search traffic are excellent for headings (H1, H2, and H3). Long-tail keywords with a moderate search volume are ideal for the body of the text.
Make sure to leave only a few keywords when you’re adding them. In the long term, keyword stuffing will only help you a little because Google considers it a bad ranking factor. Aim to include keywords in your content to enhance its worth.
- Add internal links
Most education-related websites have a lot of content divided into many categories. Finding it can be challenging when potential students (and search engines) seek information. The use of internal links can greatly simplify this. In essence, they support the creation of an information hierarchy. It makes it easier for users to navigate your website and discover the information they’re looking for when you pepper your content with pertinent internal links. Additionally, internal links give search engines a route to crawl the website. Therefore, be sure your distance learning website has a strategy for internal linking.
- Local SEO
Make sure to utilize Local SEO to increase your website’s traffic and make your education business stand out in the search results. Using local SEO techniques, you may make your company more visible in local search results. Set up your Google My Business profile to get started with this. Do some local keyword research before you add anything. For this purpose, KWFinder by Mangools is a fantastic tool.
- Make your website mobile friendly!
It’s important to optimize your website for mobile use as the use of smartphones increases. Your website’s functionality on mobile devices may impact your search engine rankings. Make sure your site and page speeds are at their best and follow a mobile-first philosophy. If your website loads slowly, the user can lose interest in looking around any longer.
Merkle’s Mobile First Index Tool is a nice tool for comparing your mobile site to the desktop version. You can check the URL for content inconsistencies, photos, links, structured data, and more after entering it into the programme. With this knowledge, you can begin updating your mobile site accordingly.
These are some of the strategies that can help you the most! Start applying these strategies right now to experience success.