Whenever we encounter one of these common articles, we all wonder about this question. Describe SEO. How exactly does it benefit me? Why does it appear to be so difficult? SEO stands for search engine optimization, to start with.
Furthermore—and probably more importantly—SEO DOES NOT HAVE TO BE challenging. Said SEO is the process of making your website more search engine friendly. The “optimizing” component is this. Optimize your website to appear on Google’s front page.
How does SEO work?
When someone looks up acupuncture in your neighbourhood on Google, they presumably type something like:
“acupuncture [your town’s name]”
Google then scans through websites related to those keywords and ranks them according to how frequently those keywords are used on those websites. Those with the best keyword relevancy determine the top Google search results.
Additional elements that affect Google’s rank include:
- Website structure
- Links to other people’s websites
- Links on the websites of other people to your website
- How quickly a website loads
- How long do visitors stay on the website before clicking away?
Before we continue, it’s crucial to remember the following regarding SEO and Google ranking:
Google prioritizes user experience above all else
By only granting rank precedence to the websites that merit it, Google aims to protect its reputation as a trustworthy search engine. Which websites “deserve” it, and how does it decide? Because they provide the information sought after or sought by the “keyword search,” these websites are truly helpful to internet users.
Therefore, it is useless to utilize spammy SEO tactics because Google is aware of this and is watching out for it. Instead, Google is seeking websites with the ideal mix of the above factors (keywords, site structure, internal/external connections, etc.) PLUS offer useful content and a positive user experience. Okay. Let’s look at these SEO suggestions for your acupuncture website now that it is over.
4 Tips for the Betterment of Your Acupuncture Website’s SEO:
- Adding Keywords in a natural way
- Link to your own website’s various pages throughout your website
- Get backlinks to your site
- Write a blog!
Natural keyword inclusion
The most crucial SEO aspect is using the appropriate keywords in a natural (i.e., non-spammy) approach on your website. How do you choose the terms you want to use? This is relatively easy and needs extensive investigation. That is just my perspective, though. Just consider the search terms potential patients use to find your website on Google.
- acupuncture in <your city, state, or town>
- acupuncture for <your speciality or conditions you like to treat>
- natural remedies for < speciality or conditions you want to treat>
- acupuncturist in <your city, state>
You may search for frequently used versions as soon as you have these keywords in mind. Put each keyword phrase into Google and go to the bottom of the 1st page to uncover keyword variants that are often used in your region. Google informs you of the precise terms local searchers use in your region. In light of this, it is also beneficial to include these frequent keyword variants on your website.
Where Can You Include Keywords?
Oh, my buddy, so many locations. We won’t go into detail, but there are still several places on your website where you can incorporate keywords to get Google’s attention:
- In the body text
- In the Headings of your web pages and blog posts
- In the URLs of your blog post (i.e., http://www.AglessAcupuncture.com/keywords-here)
- In the names of the images you upload to your site
- In the headers and footers of your website
- To name a few
Google Is Smart
Therefore, you cannot spam these keywords throughout your website and expect Google to push you to the top of the results automatically. Nope. Google evaluates how “natural” (i.e., not spammy) it feels for a term to be included on your page. In other words, Google can identify whether you are just overusing keywords to improve ranks.
Google is seeking websites offering good user experiences and answering keyword questions. Unnaturally stuffed websites with keywords offer a poor user experience, and Google is aware of this.
So How Do You Do It Right?
It’s rather simple. In my opinion, a fantastic place to start with keyword inclusion is the phrase “acupuncture in [your region],” as users frequently type into Google to begin their search for nearby acupuncturists. Therefore, attempt to incorporate “acupuncture” or “acupuncturist in your region>” whenever it feels appropriate in the body content of your website. For instance, you may indicate on the webpage that Ageless Acupuncture specializes in pain treatment in the Rochester, New York, area or that it has been offering acupuncture in Upstate New York for six years. You may put something like, “Proudly serving Rochester, New York with acupuncture for pain treatment,” etc., in the footer.
For instance, if you create a blog article, you may include a simple author bio that only states your name at the bottom of each post: In Pittsburgh, Pennsylvania, Jane Smith is a certified acupuncturist focusing on fertility. She enjoys sharing her enthusiasm for all-natural methods for women’s health through her web publications and at her clinic, Pittsburgh Acupuncture, on Cedar Boulevard.
That covers every term! Everything about acupuncture, including your location, area of expertise, name, and clinic name! Genius. Okay. So that’s a summary of keywords.
Link To Your Own Website’s Various Pages Throughout Your Website
The term for this is internal linking. Links to other sites on your website should thus be included on each page. I promise that this improves your SEO. It’s significant. Because of self-reference, Google has taken note. This is a fantastic opportunity to improve your SEO if you regularly publish blog entries. Whenever you create a new blog post, link to an earlier one, or create a new page on your website. Simply mentioning that you wrote a blog post a few months ago related to the current one and linking to it in case your audience wants to read it.
Get Backlinks To Your Site
This trick can significantly improve your Google ranking if the websites that link to yours are already well-ranked on Google. For instance, if Acupuncture Today or Huffington Post published an article, they may link your website in the “Author Bio” section at the end. These websites are enormous, significant, and highly ranked. As a result, if they link to your website, Google will “boost” it. But a large, “important” site is not necessary for it to assist you in rising in the rankings. Over time, your rating will rise if you obtain enough links pointing to your website from lesser websites. So the effort is worthwhile.
How do you get other websites to link to yours?
- Create content for their websites, such as articles or guest posts.
- Make trade connections with other nearby companies. (As with keywords, avoid being spammy with this to avoid getting penalized by Google. Ensure that any links you include are to websites your readers will genuinely find relevant and valuable. You can request a link trade in exchange for the link juice you give to other local companies.)
- Write or produce content that is so excellent that links to your website come to you naturally or organically.
Each time you write a blog entry, a new page is created on your website. Additionally, you will inevitably use keywords in your blog article. Consider writing a blog once every month for two years. Compared to acupuncturists in your area who don’t blog, your website has 24 more pages. The average acupuncturist’s website contains 5-8 pages. Therefore, your website has 29 pages, whereas the websites of acupuncturists in the area only have 5.
Now. Google looks for keywords and density when it searches web pages and decides how to rank them. Therefore, your website will be far more highly relevant to the search phrase than a website with only 5 pages of keywords due to its 29 pages of keyword content. Additionally, Google prioritizes newly updated websites above ones that haven’t changed since they were made eight years ago and remain static.
Therefore, if you do one thing to increase the Google ranking of your acupuncture website, please select consistent posting! Even if only once every month!