eCommerce sales of cars and Car Batteries in the United States more than quadrupled between 2012 and 2019 and currently total more than $57 billion. What does this mean for companies looking to learn how to sell more car parts? What does the growing importance of online retail mean for businesses?
Dynamic SEO for large eCommerce inventories
This is a useful method for establishing a foundational Car Batteries SEO strategy for large sites where it would take too much time to optimize each page individually. It’s an extension of the strategy mentioned above in that it entails developing a system that allows characteristics from the site’s design (category page, brand/manufacturer, etc.) to be automatically combined in important areas of a site that serve as SEO ranking signals, particularly meta title-tags or breadcrumbs.
Websites selling goods online may entail setting up the theme files or modifying the CMS to retrieve relevant information automatically. Along with a comprehensive on-page SEO strategy, a site layout that is intended to focus on important search phrases (such as make, model, car trim level, etc.) can improve SEO performance.
URL variants and canonicalization
It is a good idea to canonicalize product URLs to streamline an eCommerce site’s inventory, especially when product variations exist. URL parameters may be utilized for product variations to improve UX while retaining a solid Car Batteries SEO structure. A canonical URL can make it easier for search engines to recognize a particular product. The best approach is to order the following features in decreasing order of importance: car make > model > vehicle trim > year > part > manufacturer > part number > sub-part number.
While still enabling search engines to comprehend your eCommerce listings, this tactic can enhance the user experience (UX) and even the crawlability of your website. Although search engines can understand dynamic URLs, develop dynamic URLs or “product variations” that make sense to your customers (model year, color, vehicle-trim level, sub-part number, etc.).
Site structure
Using “filters” to let customers search for parts based on their make, model, vehicle year, and trim level is a typical method for overall site layout, which makes SEO for car parts sites and Car Batteries retail challenging. However, as we mentioned, websites with URL structures and “dynamic” pages may make search engine optimization very difficult.
Even when produced dynamically, static URLs with precise, readable, and descriptive title tags score better in search engine results. Although search engines can find and index various category pages, dynamically creating “category” level pages for each individual make, model, year, and trim variation can result in hundreds of potential landing pages, which can muddy keyword rankings and make effective SEO much more challenging.
When deciding how you want clients to be able to “filter” for their car or navigate through categories, take into account your pre-site launch SEO. A “shallow” site structure with general categories may make it difficult for customers to identify components for their automobile or truck. In contrast, a “depth” site structure with excessive landing pages may not be the ideal option. Many companies choose to employ a middle ground between these two extremes, where category sites are generic for particular parts, components, or categories; from there, customers may filter for more specialized possibilities.
Vehicle make, model, and part number
Since they represent the primary methods customers shop for replacement parts, information like these facts is crucial to Car Batteries SEO.
Most businesses will discover that these keywords are essential for bringing organic traffic to their website with a well-done keyword research approach. They will configure their on-page SEO accordingly. But given that neglecting these subjects is a typical error for automotive and Car Batteries eCommerce sites, it is worthwhile to emphasize their significance.
- The main entry points for individuals into the buying funnel will be make and model. Getting them here is crucial for improving conversion rates (CR).
- As an alternative, many people may automatically type the part number into search instead of basing their search on the component name. Your Car Batteries SEO plan must incorporate both of these components if you want to increase traffic. Standardized IDs and component numbers are crucial for enhancing your commercial and B2B keyword research (for wholesale eCommerce).
Many marketers use programs like Google’s Keyword Planner or Search Console to conduct keyword research. Even if part numbers may need to receive the necessary amount of monthly searches to appear in Google’s Keyword Planner tool, examining the Search Console may show that clicks and impressions are still being generated for your items.
The best way to improve Google intent marketing is to optimize your product pages for part numbers; when customers search for these ID numbers, their intentions are frequently very clear, indicating the exact product they want. Getting your page in front of these customers will improve click-through rates (CTR) and boost conversion rates.
Google Shopping as a NEW revenue channel
A specific area of Google’s search engine called “Shopping” enables companies to advertise and sell their goods in search results. Google Shopping offers a mechanism to sell things directly in Google search engine results pages (SERPs) without having customers visit your website. It mimics an eCommerce marketplace (like retail competitors like Amazon or eBay). The firm declared in 2020 that it would offer free Google Shopping organic results to all businesses, opening up a vast new channel for eCommerce and a fresh approach to increasing the sale of car parts.
Items must be chosen to show on “surfaces across Google,” and companies must upload their products and related information into a Google Merchant Center account. Product listings also call for information that was previously exclusively necessary for Shopping PPC ads:
- Product pricing markup
- Product IDs (like an SKU number)
- Detailed and accurate product descriptions
- Product images
- User rating markup
- Linking URL to the product’s actual landing page
- Etc.
Product page schema markup
In addition to the usual title and description, schema markup, also known as “structured data,” adds further information to the search results page, such as the product’s price, user reviews, availability, and more. Even though schema markup is not a ranking criterion for SEO, it may help with SEO for car parts by increasing CTR and exposure in SERPs.
The most well-known types of structured data are JSON-LD, Microdata, and RDFa; however, they all provide the same outcomes and are all supported by Google or Bing. In reality, under Car Batteries, schema.org has set aside particular attributes for Car Batteries SEO schema (mainly for local SEO). Regular product markup is still present in ordinary eCommerce.
This markup can improve the content in search “snippets” for product sites by adding more specifics, and it aids search engines in comprehending important components of the page, such as:
- Department
- Product ratings (as an aggregate rating)
- Product brand or manufacturer
- Item condition (used or new)
- Size or weight
- GTIN codes
- Model number, part number, or store SKU
- Etc.
Meta data optimization
One of the most crucial components of search engine optimization is metadata, which also plays a significant role in the value of on-page SEO. Meta-title tags and meta-descriptions are two website components that may be easily controlled and optimized for SEO for car parts. Your metadata will be in the HTML code of each page, but the search results page’s snippet will display both the title tag and the meta description (SERP). They are, therefore, essential for both rankings and for enhancing click-through rate (CTR).
Optimizing your metadata with relevant keywords and thorough content will make it easier for users & search engines to understand what your website offers. This quick and simple technique makes it simple to target particular keywords, which is crucial for improving results. According to Google, the optimal approach for title tags is to be “descriptive and succinct.” Additionally, title tags and meta descriptions must be truthful and correct to improve SEO performance. An effective title tag will include the target keywords (which indicate what is on the page), be worded effectively, be brief (approximately 60 characters), and not get shortened.