Since search engine optimization is too complicated to address in one post, we’ll highlight certain on-page tips and concentrate on the technological issues your webshop could encounter. It should unquestionably be a component of your digital marketing plan. On-page SEO is the process of optimizing your website for particular keywords to move up the search engine results pages (SERPs) and increase your website’s exposure and traffic.
Here are the Top Elements to have a head start with your onpage SEO
Being in the eCommerce industry and not using structured data (schema markup) or using it incorrectly is a major potential loss or possibly a problem. According to Google, structured data is a machine-readable format that is defined for presenting information about a website. This can increase how accurately Google interprets your content.
On schema.org, you may find all of the possible schema types. However, we’ll list the most crucial ones for your online Car Dealing store:
You may specify a handful of the most significant questions and answers to be shown in SERPs for specified keywords using the frequently asked questions schema. Although search engines (such as Google) can’t promise that your rich snippets will appear in SEPR, it doesn’t imply you should ignore them or pass up the chance. You could improve your chances of getting SERP clicks by displaying them.
Make yourself stand out from the crowd by demonstrating that you are an expert in your field and the solution to their problems.
Displaying activity on your category/subcategory page to search engine crawlers is easy with the help of the item list schema.
It used to be OK to include product schema on your category/subcategory page, but Google no longer permits this. As a result, you require the ItemList schema to tell crawlers which goods are on that category/subcategory page.
Ensure you leave the comprehensive description for the Product schema and put only some of the product data on the ItemList schema.
Your structured data markup approach must include a product schema. This schema enables search engines to quickly get more details about your goods by reading the quality schema.
This schema allows you to display details about a certain product like:
- SKU Number
- Rating Value
- And much more
Product Review schema
You may use it to display “stars” on the SERP for your category or product page. This is a fantastic “technique” to attract prospective clients through SERP. Customers want to browse and compare various products, and one of the most crucial is review rating (price also). Including this schema can significantly boost your CTR (click-through rate). Of course, you may add a lot more structured data markup to your online store, such as:
- Website Schema
- Organization schema
- Breadcrumb List
Creating pages from filtered pages
The majority of online car retailers provide the ability to sort every Car Dealing by several attributes. Can we make a different URL for each stage of the filtration process? If you have an online business where you sell auto components, you might be able to filter cars based on the following:
Do you want a different page for each phase or only one when the visitor has chosen all the filters? The answer to this enormous question must come after a thorough investigation. After selecting all the filters, if you pick option two and construct a new URL, you risk missing a fantastic chance to find some potentially excellent keywords.
Even though this is only an example, the idea is clear. It’s crucial to understand your market and what your potential clients are looking for. Still, it would help if you also were careful not to “over-optimize” your website since this might result in additional issues with duplicate material.
Another major issue is that many eCommerce systems forbid you from making decisions like these and optimizing your web business according to your standards.
Canonical tags, meta robots tags (index, follow) optimization for specific pages
As we mentioned in the last chapter, the existing eCommerce solutions only provide you a few customization options when it comes to very crucial issues like sitemap excluding minor sites, canonical tags, and meta robots tags (filtered pages from our last example).
Because you won’t be able to completely optimize your website if you can’t optimize what is indexed and which meta robots tags are used, this may be a huge problem.
Meta title, H1 tag, and Meta Description optimization for specific pages
As in the previous chapter, managing Meta titles, H1 tags, and Meta descriptions for important and particular (filtered) pages is challenging.
We can all agree that Meta titles and H1 tags are among the most crucial SEO optimization components, and you must have complete modification power over them. Excellent Meta descriptions may make all the difference between you and your rivals.
We discussed the significance of Meta titles in the section on on-site SEO. Still, in this section, we want to draw attention to potential issues that need more control over particular pages, such as filtered pages from our example of car parts.
All page kinds must be within your control because having particular filtered pages is only useful if you can optimize them using the finest SEO techniques.
Your sitemap enables search engines (like Google) to more easily and accurately comprehend the situation about your categories, subcategories, items, photos, blog entries, and relationships among them. Most online companies contain hundreds or even thousands of URLs. Thus it is strongly advised that you optimize your sitemap as much as possible. It’s also crucial to remember that the sitemap facilitates simpler indexation of your pages.
A few issues can arise without an appropriate XML Sitemap:
- Product photos may not appear in image search results, given how long new sites might take to index
- longer for any page updates or modifications to “catch.”
The robots.txt file gives precise instructions on how different bots should crawl the content of your website. What is more crucial is not just what to crawl but also what not to crawl. The most crucial aspect of SEO for web stores may be technical SEO, so take it seriously. If you need more clarification on these, ask a professional for assistance. Most businesses that work with web stores daily know how to do it but also need to learn more details that are not widely known.
Because you may omit anything unneeded, such as search result pages, pages with applied filters, and many other “thin content” sites, robots.txt files are a wonderful approach to maximize your crawl budget (the number of pages that crawlers have determined will crawl on your website).
The most crucial aspect of SEO for web stores may be technical SEO, so take it seriously. Most businesses that work with web stores daily know how to do it but also know little details that are not widely known.
You have a variety of alternatives for your vehicle search engine optimization, ranging from on-page SEO to technical SEO. You will undoubtedly gain from continuing to work on the SEO of your online business, so put some effort into finding the optimal approach.