While properly optimized HTML titles and META description tags won’t make your Custom Car ecommerce site rank #1 on Google, they may benefit your site. Optimizing your site’s “tags” is a fundamental aspect of SEO. Updated tags can boost your ranks and increase the number of clicks you get from Google and Bing search results. Here is all you need to know about the best tags for online Custom Car sales.
WHAT MAKES A GOOD TITLE TAG?
In reality, title tags serve two purposes:
- On the search engine results page, they must “get the click.”
- The targeted keyword(s) for the page must be included.
Regarding #1, Google and Bing often list your page in search results using its title tag:
To that purpose, your title tag should include your brand name, the searcher’s keyword, and a promise that appeals to them (s).
The target keywords for the page should be included in the title tag to fulfill function #2. This phrase should be in your page title if you want to optimize your website for the search term “BMW replacement components.”
Some good rules of thumb:
- Then create title tags corresponding to the “map” of your page’s keyword goals.
- Make sure your brand name appears in the title tag.
- Maintain a concise title tag (67 characters or fewer) and consider creating a catchy headline.
- Don’t overuse keywords; one effective phrase, such as “BMW replacement parts,” is sufficient.
WHAT MAKES A GOOD META DESCRIPTION TAG?
As our screenshot demonstrates, the META description is the text that typically* appears underneath your title tag in search engine results. The tone of this language should resemble that of advertising more than anything else, and the finest META description tags often include the following elements:
- They contain the desired keyword (s)
- They promise something of that type.
- They refer to your business’s differentiators (e.g., huge inventory, fast shipping, great prices, etc.)
- They also contain a call to action, such as “learn more” or “purchase now online.”
It has been advised to restrict it to 160 characters or less for years. Google has expanded the recommended META description length to 320 characters, though. Still, 160 characters or fewer is preferable until all other search engines start using this lengthier description. Google doesn’t always use the META description tag you include with your site, which is why we include “usually” in our statement.
WHAT KIND OF BENEFIT CAN YOUR SITE SEE FROM UPDATED TAGS?
Although each website is unique, it’s ideal to consider upgrading your site’s tags as a small-scale marketing activity. In a few instances, a flawless combination of tags will only suddenly boost a site’s position from 25 to 2. Updated tags are more likely to improve Google and Bing’s understanding of your website and may even help you rank a little higher on pages that are already ranked.
However, even improvements over time can add to significant sums of money. And there’s no compelling reason not to prioritize this effort, given how easy upgrading tags are.