Have you ever thought about what it means when someone says, “that’s wonderful for Dental Supplies SEO”? According to the brief translation, “that strategy can help drive your website up higher in search engine results, generate more traffic to your website, & get more new patients through your door.” Dental Supplies SEO confounds many dentists and Dental Supplies practice owners. It may be an especially difficult issue for dentists who prefer to focus on delivering outstanding patient care rather than becoming marketing specialists.
The truth is that dentists can no longer afford to neglect SEO in 2022. A Dental Supplies SEO plan is essential if you want to expand your practice and keep new customers coming in. Having some experience and expertise on this subject will guarantee that you appreciate the significance and are more prepared to do what it takes to move up the rankings. That’s why we created our Dental Supplies SEO Made Simple guide: we want to deliver clarity and success to dentists everywhere. So let’s start with the fundamentals…
Ranking first in any search engine is never guaranteed, but it is conceivable (after all, someone has to rank in the top spot). Nonetheless, keep your sights set on landing on the first page. Even climbing one or two positions might make a tremendous impact! Understanding how SEO works for dentists is essential for understanding how you may appear higher in search results.
When you use Google or any other search engine to find anything, it is interpreted as a query. For example, if you enter “professional teeth whitening,” Google may believe you’re looking for “a decent cosmetic dentist near me?” or “who is the greatest teeth whitening dentist in my area?” The search engine will provide results it believes are the most relevant and significant responses to your query. That is the essence of SEO! Optimizing your web presence so that Google feels you are a reliable source and can provide the searcher with the answer they need.
How do the search engines decide where to rank Dental Supplies websites?
How does a search engine like Google determine where you rank? Search engines seek to provide the finest results possible for every search. They achieve this by taking into account both on-site and off-site ranking variables.
On-site ranking factors for dentists
On-site ranking factors relate to all of the data Google examines on your page. That’s right, Google & other search engines are continually “crawling” through every website, accumulating data to construct a picture of you, what you provide, the questions you answer if you’re trustworthy, and more.
On-site SEO ranking factors for dentists include:
- What are the contents of your website’s pages?
- Keywords in content and locations like headers, URLs, meta titles and descriptions, and picture file names
- Copy length and quality
- How old is your website (the older, the better!)
- The ease with which search engine robots can access, comprehend, and index your material.
- How quickly your website loads (as close to one second as possible)
- Whether your website is mobile-friendly
- How long do visitors stay on your site?
- Your website’s design
- How reliable is your website as a whole
And these are just a few!
Off-site ranking factors for dentists
Off-site SEO is all about what other people think about your website. Yes, the actions you and others engage in outside your website can help you rank higher. The amount of websites/places on the internet that link to or discuss your website is the most important off-site SEO ranking criteria for dentists. The following are the specific off-site link-building ranking factors:
- Naturally, manually, or self-created – How you earned the link
- The popularity of your backlink websites
- The linking site’s topic’s relation to the site/page being linked to
- The freshness of the links
- The trustworthiness & authority of the backlinking site
- The number of links
- And more
How to optimize a dental Supplies website for SEO
Because your whole SEO strategy is based on your website, you must begin there. Here are some steps to take while constructing a website.
Make a WordPress Website
The best dental supplies websites are built with WordPress. WordPress sites are customizable and scalable and appear and function on mobile and desktop. Then, make certain that search engines can find and read your site. No flash, Silverlight, iFrames, or other media-heavy methods are permitted.
Other crucial SEO elements on your website’s backend include:
- Meta titles and descriptions
- Image alt text
- Image and video file sizes
- Page load times
- No broken links
Make sure you handle all of these issues on every website page.
Design a beautiful Dental Supplies website
The design of your website will make or break whether or not potential patients have a positive experience with it. And, as previously said, user experience is a significant ranking element for SEO. Concentrate on designing a Dental Supplies web design that creates an excellent and quick first impression. Only a current, unique site developed by a professional who 1) knows the Dental Supplies sector and 2) has a background in search engine optimization will do. Among the web design strategies used by this sort of specialist are:
- Make sure your site is mobile-friendly
- Ensuring fast page load time
- Make sure your Dental Supplies site uses ADA & HIPAA assured practices
- Making the site simple to understand & navigate
Develop compelling, keyword-optimized content
Unique, interesting, and keyword-optimized content must accompany the great design.
- Original — Content that is copied and pasted will be punished. Always write on your terms, with your distinct voice and tone.
- Compelling — Your website material should focus on your patients (not you), answer frequent inquiries, address their issues, and detail how to fix them. The StoryBrand strategy is a terrific place to start.
- Keyword-optimized — The most critical aspect of SEO is that your content is keyword-optimized. This entails completing keyword research for every page of your website and ensuring that those keywords appear in headers, meta information, and text.
Create a brand that reflects your business’s core values
An engaging brand conveys to your target patients what makes your business special. It also conveys patients’ experience at your office and the services they will discover there. What constitutes a brand? Consider your practice’s logo, colors used on your website and marketing materials, and typography used on the web and at your real office location. It is also the personality you project to the rest of the world in all you do. A strong brand will keep patients engaged, assisting your SEO efforts and instilling trust in prospective new patients who visit your website.
Keyword research tips for dentists
Keyword research allows you to discover what your potential patients are putting into search engines while looking for the Dental Supplies treatments you offer. As you might expect, increasing your internet presence and traffic to your website is critical. We could develop a full tutorial for dentists on how to conduct keyword research, but for now, here are four pointers to consider when picking your primary keywords:
1. Use some keyword planning tools — the good ones include:
- Google Keyword Planner
- Moz Keyword Explorer
2. Using one of the tools listed above, determine which keywords your rivals focus on.
3. Make a list of the services you provide.
4. In search engines, use recommended search (auto-complete).
Optimize your practice for off-site ranking factors
Add your practice to Google Maps
If you’ve ever looked for a local company or service, then you know that the first result that shows is generally a map directory. It’s vital to ensure your practice is included on Google Maps and optimized to rank as above as possible on this list. Here are some tips for you:
- Google Maps business listing for being visible on the map
- Add as much data about your practice as feasible
- Use a local cell number or, even better, a call-tracking number
- Add photos of your practice
List your practice on local citation sites & directories
A local citation is any reference to your practice on the web. These citations don’t necessarily need to connect to your website but must include your name, address, and phone number. Three of the most popular local citation sources for dentists include:
Build patient reviews
Showing Google that you are a trustworthy dentist is very crucial for SEO. One highly-underutilized strategy for developing SEO trust is patient reviews – whether on Google (the gold standard!), Facebook, Yelp, or elsewhere. Make sure you plan to request patients for feedback and follow up on that ask. Plus, include plenty of these fantastic ratings on your website!
We hope you understand why SEO is so crucial for Dental Supplies and what everything is included in this approach. But while grasping the foundations of search engine optimization is one thing, implementing a strategy is what many dentists struggle with.