Before making an appointment, 77 per cent of patients in the healthcare industry research possible providers online. Three out of four of them never go past Google’s first page. Additionally, those who locate you through organic search are far more likely to pick up the phone and contact you. It benefits your online presence to rank well for keywords associated with your mental health practice.
How can you raise your search engine rankings? To create leads from organic traffic, a mental health SEO business would combine a variety of technical and strategic SEO tactics. Here are a few to think about.
SEO Tips for Mental Health Professionals
- Use precise keyword usage. What keywords might a potential patient use to find you online? These would probably contain your city, speciality, particular diseases, and certificates. Create a list of keywords that contain these words and add them to your website, focusing on different keyword groupings for each page. A mental health SEO company may assist in determining the optimal keywords for your clinic. Some keywords will perform better than others.
- Publish a tonne of useful material about mental health. Well done if you’ve already started a blog! If not, you should create a blog. Depending on your keywords, select subjects. Make sure you publish content that will benefit your patients and is well-written and interesting. Your blog will help you show off your knowledge, cultivate trust with potential customers, and improve your search engine results.
- Online local directories should list your practice. Search engines and regular site visitors both easily and effectively reach your website by using local citations. Make entries in directories for local businesses, healthcare providers, major directories like Google My Business and Yelp, and directories for mental health professionals like Psychology Today and GoodTherapy. Keep your NAP (name, address, and phone number) the same across the board.
- Obtain backlinks to your website. Your authority is signalled to Google when other websites link to yours. It’s a fantastic approach to get visitors from other websites. Links from professional certification websites and other nearby practitioners whose skills complement yours are good places to start. Once these are established, submitting guest posts and articles to regional, lifestyle, and health-related websites and blogs is one of the greatest strategies to gain more links. This is one of the most effective things you can do to get a top Google placement, despite taking a lot of work. If you don’t have the time or writing abilities to handle it yourself, think about hiring a reputable mental health SEO company to help.
SEO takes time, but if you begin now and continue to work at it regularly, your mental health clinic website will turn into a virtual workhorse that draws people in.