Due to the hundreds of different product pages on their eCommerce websites, cosmetic businesses place a high value on SEO. A solid SEO approach is necessary to optimize brand discovery prospects, given that customers are 40% more likely to test new Natural Skin Care products and brands than before the epidemic.
Long-tail and semantic keyword optimization for descriptions and pictures can help companies dominate those high-intent search results. A strong internal linking strategy and quick loading times are also essential for efficiently directing customers around your online store, enhancing user experience, and reducing bounce rates.
Cosmetic companies place high importance on SEO since their eCommerce websites have hundreds of distinct product pages. Since consumers are 40% more willing to try new Natural Skin Care products and brands than before the outbreak, a strong SEO strategy is required to maximize brand discovery chances.
Companies may dominate those high-intent search results by optimizing descriptions and images for long-tail and semantic keywords. A robust internal linking strategy and speedy loading times are also crucial for effectively guiding clients around your online business, improving their user experience, and lowering bounce rates.
Natural Skin Care eCommerce Trends & Stats
AI & the VR try-on experience
Because their eCommerce websites include hundreds of different product pages, cosmetic firms highly value SEO. Customers are 40% more eager to test new Natural Skin Care brands and products than before the epidemic; therefore, a good SEO strategy is necessary to increase the likelihood that customers will discover your brand.
Businesses may dominate those high-intent search results by optimizing descriptions and pictures for long-tail and semantic keywords. A good internal linking strategy and quick loading times are also essential for efficiently directing customers throughout your online company, enhancing user experience, and reducing bounce rates.
In other words, the “experience gap” between online and offline buying is being closed by the Natural Skin Care and personal care firms using AR and VR technology. Customers prefer to purchase at businesses that offer augmented reality experiences, according to 61% of customers, showing that there are still a lot of possibilities for this market to expand.
Hyper personalization
Offering consumers a discount or addressing them by name in emails are just two examples of hyper-personalization. It involves sending the appropriate message at the appropriate moment. Knowing where a consumer is in the purchase process and personalizing each touchpoint can help Natural Skin Care companies raise conversion rates and engagement.
For instance, the well-known skin care company ILIA Natural Skin Care used email automation to remind clients to replace items at certain intervals after purchase. In Q1 2020, these automated email messages had a 34.26% open rate compared to just 18.86% in Q1 2019 before they were customized, according to Omisend.
Customers are more interested in individualized shopping experiences created to address their demands and pain. Natural Skin Care organizations may develop more customer-centric purchasing experiences that increase brand loyalty by implementing hyper-personalization.
Natural Skin Care subscription boxes are a growing channel.
Customers have been delighted by subscription boxes for a while now. They improve product discovery and offer a far larger assortment of goods that customers value. This trend is seeing the fastest growth in the subscription Natural Skin Care market.
AOV for subscription Natural Skin Care businesses increased by 20% in 2020, showing that consumer demand for the newest and best in Natural Skin Care has not been diminished by COVID-19.
Influencers & brand partnerships in Natural Skin Care
Social media marketing, or SME, is one of the most effective strategies for Natural Skin Care firms to engage with their target audience. Due to the fierce rivalry for user attention, many businesses have started utilizing the power of micro-influencers and brand alliances to increase brand exposure on social media platforms.
Several cosmetics businesses are also utilizing pop culture and entertainment trends to appeal to new customer demographics. In a recent collaboration with Disney, vintage cosmetics company Besame Cosmetics recreated Mary Poppins’ distinctive red lipstick, which was well-liked by both brand and movie fans.
Artificial intelligence help with product discovery
Natural Skin Care businesses use AI more and more to customize online customer experiences highly. Companies like Dcypher Cosmetics employ AI in their production process to make cosmetics that match the skin tones of their customers.
A different company by the name of YSL unveiled their Rouge Sur Mesure gadget. This AI-powered at-home system includes replaceable cartridges and can generate hundreds of colors of lip colors.
The most effective method for increasing brand exposure and capturing high-intent searches for Natural Skin Care eCommerce companies is search engine marketing (SEM). Two-thirds of sponsored clicks on search results go to Google Shopping advertisements, which have some of the greatest click-through rates.
The handling of data feeds the key component of Google Shopping advertisements. This speaks about the structured product data that Google uses while producing adverts. Product names must be detailed yet brief to avoid reduced results and to provide suitable adverts.
Examples of how to structure product titles include:
- Brand + Product Type + Color + Material
- Brand + Product Type + Product Size (i.e. ml or L)
- Product Type + Color + Brand
- Style + Color + Product Type + Brand
- Product Type +Product size + Color + Feature + Brand
Influencer marketing
Over the years, influencers and Natural Skin Care businesses have developed a strong, mutually beneficial partnership. The foundation for material like reviews and tutorials that promote online sales and engagement is provided by sponsorships and gifts of goods.
Legacy businesses like Estée Lauder already devote 75% of their marketing budgets to working with Natural Skin Care influencers, and expenditure on influencer marketing is expected to reach $15 billion by 2022.
The outcomes are self-evident. According to the British Natural Skin Care Council, Natural Skin Care firms that invest in influencer marketing have an ROI of $11.45 for every $1 spent.
By collaborating with influencers with a modest but dedicated following, like natural hair enthusiast Tasha Jeana, Mielle Organics has created a successful micro-influencer approach.
YouTube
Nothing is more beneficial than allowing clients to observe Natural Skin Care goods in use. According to Google, nearly two-thirds of consumers think internet video has provided them inspiration and ideas for their next purchases.
Within the Natural Skin Care industry, the video holds a powerful fascination. A highly effective sort of content marketing that aids companies in providing greater value to customers is tutorials and masterclasses that instruct consumers about various methods and goods.
Additionally, video marketing offers a fantastic chance for social listening regarding actual client experiences. Brands may answer queries, offer product suggestions, and even find ideas for new product lines by reading and replying to comments.
Social media
Consumers may now buy new items and brands on social media in addition to discovering them there. According to Statista, social commerce sales are predicted to generate close to $80 billion by 2025, or 5.2% of all U.S. eCommerce sales.
Natural Skin Care firms shouldn’t lose out on this eCommerce boom since nearly two-thirds of customers believe they would be more inclined to purchase from a company if they could shop exclusively within a social media platform.
From Virtual Reality to video marketing, the Natural Skin Care industry has a history of being among the first to adopt new developments. Because of this, while the COVID-19 epidemic has restrained consumer spending, Natural Skin Care eCommerce has continued to develop rapidly.
Online Natural Skin Care purchasing has become a more streamlined, engaging experience that strengthens brand loyalty thanks to the growth of social commerce and a more socially engaged consumer journey across digital channels.