Most Pregnancy Dietitians are so preoccupied with taking care of their patients that they need more time to set up a website and a Pregnancy Diet SEO strategy for their practice.
For Pregnancy Dietitians, using Google search optimization is an excellent approach to attract new customers to their practice because:
- According to David Feinberd, the head of Google Health, 7% of Google’s daily queries were on health;
- The typical company is found in 1,011 searches per month, with 84% of these coming from discovery searches, according to a Google My Business survey of expectant moms looking for a Pregnancy Diet.
Find What Keywords Patients Use in Searches
How do you know what terms your patients are searching for when more than six billion internet searches are performed every day globally?
Create a list of keywords you believe potential patients could use to search online and then utilize software tools to extend this list to create a more comprehensive list of keywords to target. Possible keyword suggestions are:
- Pregnancy Diet + [suburb], for example, “Pregnancy Diet Melbourne.”
- Pregnancy Diet + [Clinic name], for example, “Pregnancy Diet Royal Women’s Hospital.”
- Pregnancy Diet + [special condition], for example, “Pregnancy Diet High-Risk Pregnancy.”
Additionally, you might utilize the free web tool Answer the Public to find out what terms or queries people enter when searching for “Pregnancy Diet” (however, there is a daily limit to the number of searches you can perform).
Keyword Intent
Well, that depends on the search’s goal for the user. Since we can’t be certain, it’s what we believe the user will probably do while searching. By matching your content and landing pages to consumers’ intentions, keyword intent helps you satisfy their demands.
There are four types of keyword intent:
1. Commercial “high intent” intent
People make a purchase commitment. These search terms serve as reliable markers of business intent:
- Buy
- Price
- Low cost
- Discounts
- Free shipping
2. Informational intent
It’s not usually a good idea to attempt to sell anything to someone in this situation because they want more information; nevertheless, it might be an excellent approach to gauge interest and eventually result in a purchase. Popular search terms:
- How to…
- Why…
- History of…
3. Transactional intent
Between informative and commercial intent, this sort of intent falls. These might be inquiries from buyers who want to purchase but want to learn more about the good or service. Questions may use the following words:
- Best…
- Top 10…
- …vs…
4. Navigational intent
This occurs when a person is seeking a certain page on a website and knows the URL but has typed it into Google because it is quicker, they need to know the precise URL or both.
View the many listing types in Google Search Results.
A fast search for “Pregnancy Diet” will provide various results, including organic (not sponsored) local map listings, organic search results, paid Google advertisements, and paid Google Map listings.
Investing the effort to create an SEO plan is important since the more organic listings you can obtain for your company, the less money you have to pay.
- Search for “Pregnancy Diet” and take note of the various kinds of results that come up.
- For “Pregnancy Diet in Melbourne,” for example, has:
- 1 x paid Google Ad
- 3 x organic local map listings
- 10 x organic search results
- Not all of the results on the first page of Google are organic, so you should consider using paid Google Ad and Google Map listing techniques.
Review Your Website Structure
Having an intuitive website is critical for both patient experience and rankings. You must ensure that your material is organized effectively, utilizing a menu and URL structure. With the obstetrics services you provide, set up your website as follows:
- Home
- About Dr
- Our Services
- Antenatal and Postnatal Pelvic Floor Assessment
- Antenatal Care
- Antenatal Ultrasound Cervical
- Early Pregnancy Care
- High-risk Pregnancy Care
- Our Team
- Hospitals
- Francis Perry House
- Royal Women’s Hospital
- Monash Medical Centre
- News/Blog
- Resources
- Contact Us
- Book Online
Optimize Your Local Map Listing
To rank for “Pregnancy Diet + suburb,” you must create an account to gain local exposure. Local map listing rankings are generated using the data you’ve supplied to your Google My Business profile.
Claim Your Listing & Get It Verified!
Go ahead and build your Google My Business listing at https://business.google.com/create if you haven’t already. It would help if you confirmed your listing for it to appear on the local map. Google will mail a postcode to your address to validate your listing. It claims on the internet that it would take 6 days, but from previous experience, I’ve learned that it might take 2-4 weeks to arrive in Australia, so start the process as soon as possible.
Optimize Your Listing For Main Location Keywords
Make sure Google My Business has all the data filled up. Write as casually as possible while mentioning your location-based keywords, such as “Pregnancy Diet Melbourne,” that you’re seeking to rank for in maps.
Add Photos
The “Insights” area of the GMB admin dashboard provides data on many variables. One is the number of “picture views” on your GMB. This is a very solid indication that Google wants you to be adding photographs to your GMB. As a result, submit as many original photos as possible. Include your keywords in the picture filenames before uploading them to improve your ranking.
Add Posts
You may also add “posts” in GMB, which are similar to social network postings but on Google. You may include a picture, a description, and a button link in the postings. A 100-word essay on your core keyword should be written. In my opinion, the simplest approach to achieve this is to answer a question that frequently arises from your patients. Think about the question, “What does an Pregnancy Dietitian do?” Make sure you have optimized the picture filename to contain your keyword before adding it to your article.
Add a URL pointing to the most pertinent page on your website, then pick the button’s wording. Because clicking “learn more” doesn’t put too much effort into your browser.
Claim Your Free Mini-Website & Add a Link
GMB enables you to build a microsite hosted on your Google “business site” domain. The information from your GMB listing is used to automatically produce the website’s content, which is free to develop. You may add another distinctive description and customize the website title. Change the title to include your major keyword, add a 500+ word post rich in keywords, and connect it to your website’s home page.
Add Your Clinic to Local Directories
Include your clinic in local references. This includes any online mention of a local business’s name, location, or phone number. Citations can influence local search engine rankings and assist Internet users in finding nearby businesses. The primary ones you have to have are:
- Yellow Pages;
- Apple Maps;
- Bing Local;
- Facebook Page (yep, that counts);
- True Local;
- Whitepages;
- Start Local;
- Yelp; and
- Hotfrog.
The name, address, phone number, and internet URL must be consistent throughout all citations.