A digital marketing plan can draw customers to your Pregnancy Nutrition practice’s website and foster patient trust since many individuals (80% of internet users!!) are looking for health-related information online. We’ll go through several strategies you may use in this post to attract patients to your practice. As a reputable healthcare digital marketing company, we employ each of these healthcare marketing strategies daily.
Google and people are the two audiences for your Pregnancy Nutrition website. You can assist Google in comprehending the purpose of your website and the services you provide by putting an SEO plan into place. Depending on your keyword usage, the caliber of your content, your domain authority, and the level of competition, Google may rank your website on the first page once it begins to grasp it. Humans can have a role in this. You increase your visibility with your target audience by ranking in the search engine results pages (SERPs). You might be found in the search results when someone uses particular keywords that you’ve used on your website. Your ability to attract more patients improves with your increased visibility on Google and other key search engines.
How do you know what terms your patients are searching for when more than six billion internet searches are performed every day globally? Create a list of keywords that potential patients could use to search online and then utilize software tools to extend this list to create a more comprehensive list of keywords to target.
Here are 4 key areas to take a look at for 2023:
1) Instagram – Posting and Advertising
Instagram Posting
It’s no secret that Instagram is one of the finest platforms for connecting with the demographics of your target market. Before visiting a company’s website, more than 50% of consumers under 24 will look at their Instagram page for a service or product. They want to know your values and whether you are trustworthy. We’ve learned through videos, graphics, and reels that the correct Instagram content may help you establish credibility and convert clicks into paying customers.
Instagram Advertising
We can use Facebook to target people looking for information on pregnancy and abortion online, retarget people who have already visited your site, build audiences of people similar to your customers, visitors, or followers, and drive traffic to your website. Women considering an abortion are shown advertisements with the option to schedule an appointment online or call you first.
2) Google – Organic Search and Advertising
Google My Business (Off-Page SEO)
The SEO tool that a pregnancy center often underutilizes the most is Google My Business. Google My Business is frequently the key to improving your position, even in front of a nearby clinic or PP. This is true of replying to reviews, optimizing your profile, publishing key terms linked to pregnancy and abortion, and backlinking your website connections. Another excellent strategy to edge out the competition is consistently receiving glowing evaluations.
Google Ads
Google Ads can be the ideal option for you if your center is in a big city with two or more abortion clinics or if several abortion clinics are targeting your area. No matter how much time and effort they put into improving their rating, some pregnancy centers cannot compete with other abortion facilities contending for the same keywords. Even if Google AdWords is the most costly choice, for some people, it is the only method to appear for keywords linked to abortion on Google.
3) Snapchat Advertising
Another popular social networking app for teens and women (and men) in their 20s is Snapchat. Snapchat is used daily by more than half of all users in the US between the ages of 15 and 25 to interact with their peers. We can target your demographics by location and retarget you using Snapchat pixels, like on Facebook and Instagram.
Search Engine Optimization
Blogging
This is one of the best ways to provide fresh material and insert long-tail keywords connected to your services and popular keywords linked to conception and abortion. We can increase your organic Google position incrementally to the greatest extent by using the appropriate long-tail keywords. Unfortunately, producing content and conducting research takes a lot of effort, especially when done regularly.
On-Page SEO
When was the last time an SEO audit was performed on your website? Do the most popular terms that men and women use to decide whether to become pregnant target various pages of your website? Does your website cater to cities outside of the one you’re in right now? If not, or if you need more clarification, your website’s SEO upgrade is overdue.
We assist pregnancy centers in staying current with the most popular search phrases about abortion and pregnancy, as trending keywords vary throughout the year. By focusing on other zip codes that may be absent, we also assist centers in broadening their reach inside their locality.
TikTok
One of the most talked-about developments in social media this year has been the popularity of TikTok among teenagers and young adults. It looks to be another effective strategy for promoting Pregnancy Nutrition centers. However, there are still a lot of security issues with TikTok at the moment.
We anticipate that these security problems will be swiftly and completely resolved due to Oracle’s investment in TikTok.
Geofencing
Although geofencing is not a new trend, it now has fewer constraints than many other trends due to the ongoing internet censorship. You can deliver advertisements to those inside the fence and follow users as they navigate between pages if you can target expansive locations like college campuses.
Twitch
As of right present, direct advertisements are not permitted on Amazon’s newer platform. We’re also keeping a careful eye on this one. The clientele for Pregnancy Nutrition centers might also be a fantastic fit for the demographics if they do advertising beyond influencer marketing. Stay tuned!
We’re committed to investigating the most effective strategies for Pregnancy Nutrition centers and your demographics in the dynamic world of internet marketing. We can assist you in determining which branding and advertising services for each facility will provide the best return on investment for your marketing budget.
According to research, 84% of individuals put as much faith in internet evaluations as they would in personal recommendations. How can a prospective patient for obstetric and Pregnancy Nutrition refuse if they read such positive things about your business from a current or past patient?