SEO and Digital Transformation Strategy for Supplements





Like most sectors, diet supplement businesses are undergoing a significant change in how they do business. Companies that previously relied on trade exhibitions for leads have been compelled to refocus on digital marketing due to the COVID-19 epidemic. More than ever, increasing website traffic is essential. Last year, we worked with customers to grow their traffic by tens of thousands of organic (unpaid) views and their customer acquisition rates by over 15%. We’ve put up a quick checklist of key measures to help your business get many more visitors without advertising along the road.

SEO Audit Your Website

Knowing your strengths and shortcomings will help you make big changes to your search engine rankings. You can determine what to focus on by doing a complete SEO assessment. If you don’t set priorities, it’s simple to become overwhelmed because many supplement providers have hundreds of goods available online. Here are a few crucial things to look at:

Technical SEO Checklist

  • Check to see if your website is “mobile-friendly.” Google gives websites with a quick, responsive design a higher priority because nearly half of all internet traffic now originates from mobile devices. You may take a test here if you need clarification on where your site stands.
  • Check your website’s speed. Streamline your code and reduce the size of your images.
  • Fix any important pages that Google can’t index and remove any pointless ones it has already indexed.

On-Page and Off-Page SEO

  • Be sure to include highly searchable keywords in your title tag, subheaders, meta description, and on-page text for your most significant pages. These keywords should have a low difficulty score. Use internal and external links to provide context and assist your visitors in completing their tasks.
  • Examine your backlink profile and look for possibilities to get relevant and sincere backlinks from domain authorities. Eliminate any harmful connections that might be harming your website.
  • Go after the keywords that your rivals are ranking for!

Great Content That Checks Off The Right Boxes

  • Create blog pieces, videos, or podcast episodes that address the queries of coaches, practitioners, pharmacists, and customers.
  • Start the title with a long-tail keyword term, then utilise it organically throughout the material.
  • Each blog article should be 1,000 words long, and the subheaders should contain relevant keywords.
  • Include connections to important resources both inside and externally.
  • Use supporting images and videos in your blog entries to improve SEO and lower bounce rates.

To find areas that require work, Backlinko provides a fantastic SEO audit checklist.

Don’t Gate Your Website Content

“Gating” content asks visitors to register or login before accessing the information. I see supplement firms that fence all of their instructional resources, even though it could make sense to require visitors to fill out forms for some high-value offerings. This is a terrible idea for several reasons:

Search engines cannot index gated content easily

If Google is unable to index your material, users won’t be able to locate it in SERPs. It’s crucial to make your material easy for users and search engines to crawl. Take your fantastic eBook and publish it in HTML. You will still receive leads by asking for contact information in return for a PDF download, and many more people will view your content. Be reassured that the competition will see your work. The term “secret sauce” is no longer used. The danger nowadays is letting your rivals outperform your brand as a teacher. 

Only some people are ready to buy

Respecting the stage of the buyer’s journey that medical professionals are in can help you achieve your ultimate aim of getting them to sign up for an account and purchase products. Does visiting your website to learn how stress affects adrenal function suggest that a chiropractor is prepared to purchase your cortisol supplement? Not. Try providing in-depth information addressing their inquiries about ingredients rather than pressuring them to join. Further their exploration of your website. Instead of attempting to rush your leads to the finish line, you will get much greater results by helping them along their path.

Your brand can stay compliant

Regulations regarding structural claims about nutrients apply to the supplement industry, which frequently makes them wary of publishing internet material. That is reasonable, but I assure you from personal experience that you can give valuable material that benefits your customers while minimising unwarranted risks. Your marketing staff must adhere to the regulations and first comprehend them. That will immediately solve the majority of issues. After that, you must establish a procedure that everyone on the team will adhere to for writing, reviewing, and approval. People become more adept at identifying illness references when they occur, and the likelihood of unintentional mistakes decreases when the development and publication process works well.

Repurpose Webinars Into Other Content

For a good reason, webinars are popular among supplement firms. Many practitioners in the functional medicine community are willing to share their knowledge in a Zoom interview and have incredible insights to provide regarding a wide range of health topics. Whether you put the movies on your website or another platform, you must ensure that anybody can view the material without creating an account. I’ll repeat it.

Our study of supplement purchasers revealed that customers frequently recommend new items to practitioners. They are opportunities to start fresh discussions about your goods in the exam room, and by leaving them out of your teaching materials, you are losing those chances. The ability to inexpensively transform webinars into other material kinds is another advantage of generating them.

Get a text transcription of your video, post it on your website, and let visitors download the file to read it later. The video may also be turned into an audio file for your podcast. You might even go one step further and condense the webinar’s major points into an eBook or a brief guide. You may pack five distinct pieces of content into a single webinar, each with the potential to attract new audiences and generate leads. 

Blog About Ingredients, Not Products

Making the error of blogging about branded items is typical for supplement businesses. Medical professionals probably aren’t looking for your items by name, not because they don’t want to learn about them—they do! You may have a fantastic formula that helps individuals control their homocysteine levels and enhance cognitive health. Still, if you want the article to draw in readers who aren’t familiar with your brand, you need to be more strategic in how you write.

Concentrate on the substances that practitioners look for online. Inform them about how these nutrients improve hormonal imbalances and metabolic processes. You may include a graphic with a call to action that directs visitors to your items so they can look around independently. Using this strategy, you keep your content focused on the demands of your audience rather than those of your business. When it comes to content marketing, that is always the best course of action. 

By no means is increasing your organic website traffic a short-term strategy. Thus it’s wise to have reasonable expectations. A consistent emphasis on research, planning, implementation, and testing yields the greatest outcomes. Although only some of your products or pages will appear at the top of Google’s search engine results pages (SERPs), you may considerably boost your organic search traffic with little commitment and attention. Your progress becomes less dependent on live events that may be cancelled at any time with each step you take. 


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