The demand for E-learning is increasing day by day! Are you someone who wants to start a website on E-learning? If so, you must know what Search Engine Optimization is and how it works! Millions of websites have the same purpose; why should people come to your website and not others? You might have created your website with efficiency, but there are some beneficial SEO strategies that you need to apply to grow your business. Wondering what these strategies are and how can they help you? Here you go with the list!
- Research your keywords!
Everything begins with a search. One of the most popular methods when seeking a good or service is “Googling.” The following are effective keyword examples:
– free online classes
– Online classes
Before carrying out any SEO-related action, this task is essential. You can begin by providing the following response to the question: What search terms do my ideal students use to find any of the courses I have to offer? Your point of departure will be the response to that query. From there, you will begin compiling a list of keywords that will guide the subsequent SEO procedures.
We know that this process might be complex, but several free tools will enable you to perform this search and determine the search volume of a keyword over time and within a certain geographic area. The most effective tool we’ve found is Ubersuggest, which provides a list of keyword recommendations linked to your search when you enter a phrase or a website’s URL and choose the nation you want to investigate.
- Add metadata to your website.
Describe metadata. This task will be significantly simpler if you use a content management system (CMS) like WordPress. A website’s metadata is crucial because it informs the robots that gather data about websites on the Internet about the content of your page and how frequently they should check it. The metadata includes:
- A visible link.
- A meta title that should include at most 55 characteristics.
- A meta description that includes 155 characteristics.
While writing meta titles and descriptions, ensure that you include the keywords so that there could be more traffic to your website!
- Add images and optimize them!
Our generation prefers visuals over anything! It is advisable to include images. Include images and try to optimize them. These and other adages, such as “everything goes via the eyes” and “a picture is worth a thousand words,” are accurate. This is especially true when discussing websites and how we currently consume digital content. The key to winning over your audience is using fewer words and more visuals. But how can information-gathering robots understand what is included in an image? The third fundamental SEO tactic to support your online learning initiative is image optimization with the ALT property, which is the answer to this query.
What does ALT stand for? It is an HTML code tag that describes an image’s content and, more importantly, places your website in context. It is crucial for your page’s SEO since it will provide the “Googlebots” with crucial hints about the visual content you publish, ensuring that your site appears in the search results and attracts visitors as a result of indexing your page within Google Images. It is also a habit that search engines greatly value because it enables users to describe and understand the content of the photos on your website. You will have the edge over websites that have not yet implemented it because this is a component of excellent accessibility standards.
- Website indexing and tracking
You must inform Google of your existence. You must start tracking the results of the first three tactics’ modifications to make data-driven decisions, as your traffic may shift when you least expect it.
You will need assistance from your IT team to authenticate the domain in the applications that Google has offered for free to index content and measure it. If you are the website administrator, you will need the necessary access. You must set up accounts with Google Analytics and Google Search Console Tools to start. For both programmes, all you need to make an account with is a Gmail email.
With Google Analytics, you can begin monitoring traffic, see how our website functions, and track the volume of visitors, their country of origin, the typical length of a session, and many other metrics that will give you the information you need to make critical website decisions in the future.
These are some of the strategies that you need to grow your website. Start applying these strategies right away and experience growth in your business.