You’ve put a lot of effort into your website, writing material, acquiring images, and becoming knowledgeable about the specifics of the website service you’re utilizing. However, if your website needs to be found, what good is it? Search engine optimization (SEO) is useful in this situation.
You must be searchable and visible in Google search results if you want to be found by potential customers. The following four SEO ideas might benefit your music school.
Perform Keyword Research
The first stage in search engine optimization is identifying the most popular keywords. These terms describe your service. Some sorts of music education will make it rather simple. For instance:
- Guitar lessons
- Piano lessons
- Flute lessons
- Violin lessons
Also, keep in mind that a potential customer can search for “guitar teacher” or “guitar instructor” instead of “classes.”
It’s crucial to utilize tools like SEMRush or Google Ads Keyword Planner to do keyword research since our industry phrases are only sometimes the terms that potential customers use.
Use Location Keywords
If you’re giving a lecture in person, you should add keywords that describe your service area. Your location keywords are as follows. For instance, if you provide guitar lessons in Richmond, include the phrase “guitar lessons Richmond” in your website’s page title and body text.
Incorporate Relevant Keywords in the Title Tags and Body Content
Implementing SEO keywords and phrases on your website is easier than it seems. So that those Google librarians can locate them, let’s break out the areas where you may use these terms.
- Page Titles
- Page URLS
- Headings and Subheadings
- Paragraph content
- Meta descriptions
The title of your page should be the first place you give a keyword some thought. For instance, if your target audience is likely to search for “Guitar Lessons for Kids in Richmond,” you may incorporate those phrases in the headline.
Let’s use the same principles to consider what YOU may post on your website. The website address should, whenever feasible, contain the words “piano lessons.” GE’s URL helps the webpage rank for search terms related to keywords in the URL.
The body text and meta descriptions are other places where you might include pertinent keywords. Adding this text helps Google better understand your website’s services and makes it more likely that they will be listed when someone searches for them.
Attention spans are short, fans are fickle, and thousands of creative musicians continually create excellent new music and content in today’s music industry. Even after they’ve downloaded your music or attended a concert, it’s not a given that you’ll hold their interest.
Fan retention is, therefore, more crucial than ever.
There isn’t much SEO can do for you in terms of search engines, though. After a fan attends your performance and downloads your music, most of your retention will occur elsewhere than search engines.
Such as: adding subscribers to your email list or expanding your social media presence. Perhaps you have Spotify fans. This kind of stuff aids in maintaining your fan base.
Search engines must ensure that your fans can still discover you when they search for you. As a musician, your SEO approach won’t be centered on it.