Thousands of individuals search for and discover their ideal fit worldwide every hour, guaranteeing a sizable market for luxury footwear businesses to tap into. To illustrate this fact with numbers:
– Formal shoe premium footwear dominated the market in 2019 and contributed to 58.3% of worldwide sales.
– By 2027, the size of the worldwide market is projected to be USD 49.01 billion, growing at a CAGR of 5.6% from 2020 to 2027.
One of the main factors driving the steady increase in market growth is Millennials’ enthusiasm (or downright addiction) to high-end footwear. To appeal to young consumers, several luxury footwear firms have begun to cater to the casual shoe category due to the increased demand for luxury shoes among the millennial population globally.
Finding millennials online, where they live, is one of the simplest methods to get their attention. A 2014 McKinsey analysis said that at least 45% of all luxury sales are now influenced by digital.
It’s critical to realize that with premium goods, you satisfy a want rather than merely a wish; you must thus work harder and more effectively to close the sale. Because your audience is discerning by nature, you must be discriminating in your approach as a premium brand for any luxury goods. Your every action must reflect their goals.
When developing a successful digital marketing strategy for footwear items, keep the following in mind:
- Inform Instead of Just Selling:
One of the footwear marketing strategies that is the most cost-effective is brand narrative development. It would be best if you worked hard here than with your money. The core of a successful web marketing strategy for footwear firms is emphasizing the purpose of your items, telling the tale of how they were created, and arguing why they should remain. Remind them frequently of the luxury, exclusivity, quality, performance, and other qualities your brand symbolizes.
Additionally, supporting a good cause only increases brand appreciation. In a 2018 poll, 27% of participants who were shoe industry consumers said that they had purchased because of the social goal of a company. For Millennials, that number rose to about 40%.
2. Put Your Trust In Social Networks With A Visual Attitude:
Seeing is believing when it comes to promoting premium goods. Without visual material, it would be nearly impossible to evoke feelings and exclusivity. The buyer may better understand how lovely life can be with your goods by looking at the product and the experience it offers.
Show them what it would be like to enter the city wearing a pair of opulent leather shoes that precisely fit and gave them all the comfort and confidence they needed. Draw a picture and persuade the customer that they belong in it.
3. Create a Website With Exceptional Visual Appeal and Usability:
Luxury brand websites need to look fantastic. But they can still be really useful. You must invest in user-friendly websites if you represent a luxury brand. A user-friendly, aesthetically appealing website will inspire customers to move from “Add to Cart” to “Buy Now” by encouraging them to explore the site further.
4. Strong SEO Means Strong Traffic:
Luxury shoe companies have a wealth of potential thanks to SEO. Google is the preferred search engine for high-end goods and brand information. Brands that ignore SEO struggle to rank at the top of Google’s search engine results pages (SERPs), losing out on prospective customers and the money that could have been theirs.
5. Captivate the audience with social media’s influence:
Social media marketing may send a lot of traffic your way because of the segmentation and targeting features it offers. Segmentation aids in dividing a broad market into more manageable portions. Things get interesting because you can target people based on their college, workplace, job title, musical preferences, and more. Choosing relevant material that appeals to each group becomes simpler, accelerating the purchasing process.
6. Allow The Influencers To Speak:
Nothing is more effective than word-of-mouth advertising, particularly when a fashion influencer is speaking. Popular social media influencers command the full attention of a sizable following. They are regarded as authoritative information providers and the gods of fashion. Utilize your target market’s trust to spread the word about the brand and increase exposure. This is currently one of the most effective shoe marketing strategies because of the popularity of Instagram and other platforms.
Bottom Line
Marketing shoes is a complex task. To create the best marketing plan for the footwear sector, a footwear marketing agency or a 360° digital marketing firm stays up with the most recent trends and technologies.