As a beginner tattoo artist getting started, adding body art or tattoo marketing might be intimidating. It might be as terrifying if you’re a seasoned tattoo artist wanting to switch to shop ownership. It’s critical to carve out a significant place for yourself in a company that values client feedback. The possibility exists.
The growth of social media and internet marketing has allowed hundreds of sectors to increase their marketing efforts, and tattoo artists are no exception. This post will provide information on the best tattoo marketing techniques and how to apply them to your regular business activities. Check out these tactics:
- Get socially engaged on Facebook and Instagram
This particular concept is the most in-demand, well-liked, and busy one. Why? Social media marketing is the X-factor in today’s corporate environment, plain and simple. It allows you to cover a large area with the fewest resources possible.
These two social networking platforms are now the most popular ones. Here are some pointers to help you succeed with tattoo marketing on various platforms:
- Create your profile and include the necessary information, including your location, business hours, and contact information. In addition, you need to make your page more distinctive. By displaying your trademark and logo, you may do this. Include a link to manage your website in your bio!
- Upload eye-catching images of your tattoo shop’s interior and outside and tattoo clients.
- Reels are currently a compelling trend-setting choice that’s excellent for expanding your visibility and reach. Joining the appropriate trend might completely transform your profile.
- Post client endorsements to strengthen your authority and trustworthiness.
- Consistently producing engaging material can help you attract new customers and retain existing ones.
2. Increase the value of your offer
One of the phrases or sounds that a client hears and gravitates towards is “free.” Include a complimentary gift with your offer (when the buyer makes a purchase or an appointment), such as:
- If a consumer has a long session that lasts more than eight hours, you should only charge for eight hours and give them one hour free.
- Get a gift card for $X when you purchase something from the merchandise store.
- Receive a free poster with each aftercare item.
- Ask your customers for referrals and reward them with a bonus for doing so ( a free shirt or aftercare product with their next tattoo). This will inspire them to visit your store again or to refer a friend.
- Membership or loyalty cards will help you avoid losing customers to other businesses.
- To gain more popularity, you may post some tattoo giveaway concepts. The goal is to draw customers in with alluring offers.
3. Using a website will give your company more legitimacy.
You need a qualified website for your company as a business owner. A website not only expands your social circle but also builds your credibility. When someone searches for you, it appears immediately.
Here is a list you might use as a guide:
- To start, make sure your website is fully branded.
- Upload a photo gallery and display the artist portfolios.
- Client references to demonstrate your professionalism and responsibility.
- Include a contact form on your website so visitors may become leads, and include links to your social media accounts.
- On your website and store, you may also sell certain goods. This appeals to your clients and fosters a sense of community.
- Include a call to action (CTA) encouraging visitors to schedule an appointment if they decide to get a tattoo.
How do you encourage more people to click and visit your website now that you have one?
SEO, then, is the solution. Your internet exposure is improved via search engine optimization. It is the practice of promoting your website online.
4. Diverse Digital Marketing
Compared to traditional marketing, digital marketing is still very new. Although it is incredibly powerful, it might be challenging to use if you need to know what you’re doing. Social media offers a platform for visual artists to excel, which is only one of the numerous advantages of digital marketing. Online advertising on image-based social media is very effective for tattoo artists. The finest social media platforms for tattoo artists to promote their work and brands are Pinterest, Instagram, and even Facebook. In addition to providing information about your portfolio, special occasions, or sales online, you may run contests to promote your name. Giveaways establish traction with related customers, increase your content, and feed the algorithm.
5. Social Media Marketing
Social media, related to brand management, can attract and hold your customers’ attention. As previously mentioned, developing your brand attracts new clients and retains current ones. Take advantage of every chance to promote your business because this is reflected in traditional and digital marketing.
6. Make Fresh, Interesting Material
You can use a variety of multimedia outlets to aid you on your trip. The visual material increases the impact. One such outlet that enables you to accomplish this is YouTube. You might quickly reach the top of searches with the correct marketing and promotion strategies for your tattoo shop business. What, then, and how can you go about doing that?
- A trailer-like element is produced through artistic films, which are brief videos or clips exhibiting your work. This will generate talk about your brand and company.
- Create a community and communicate with your customers, fans, or tattoo aficionados by publishing blogs, how-to articles, and other content on your website.
- Feel free to accept invitations to podcasts or interviews. You have the chance to introduce yourself to new clients and get their business.
The more you present your goods to the public, the more likely you’ll attract new clients.
Bottom Line
It is a terrific idea to succeed in the body art industry if you enjoy creating body art and are a skilled tattoo artist. You may start implementing SEO tactics to grow your company. You can manage the functionalities related to the major terms of SEO and other work.