Do your piano classes have their own landing page? A landing page is a page specifically focused on a good or service you offer. Your landing page should appear and feel like a home page. Google will most likely direct someone who searches for “piano lessons near me” to your piano page rather than your home page. There’s a considerable possibility Google will send this potential consumer to your piano landing page, even if your site ranks higher. They might only ever access this page throughout the sales process.
MAKE A LANDING PAGE FOR LESSONS IN PIANO
They need piano instruction. They arrive at your piano landing page after searching for “piano lessons near me.” They arrive at your landing page, and oh, wonderful. I’m trying to find this. They offer piano lessons, and I’m seeking piano lessons. This landing page’s sales text and main image should arouse certain emotions.
I want your potential client has this thought: “Wow, I really enjoy what these folks are about.” I can’t wait to get in touch with them now. They see a call to action button that they can’t wait to click so they can begin their piano lessons right now as the excitement grows.
Marketing Do’s and Don’ts from a Piano Lesson
I’d like to talk about a few things you should steer clear of in your sales text for piano lessons, and I strongly advise you to do so.
- Do not write about the lesson that was taught. You are not speaking to what your consumer is interested in if you begin discussing chords, scales, music theory, or repertoire. They might not even understand what all those phrases signify!
- Do not use specifics from the class in your writing.
- Avoid posting about how amazing your classes are since everyone will claim that they are the greatest in the area. High-caliber music instruction. It is unfathomable to most people. Their hearts are not moved by it.
Here are two strategies for engaging the reader.
- Talk about the changes your kid may experience throughout piano instruction.
- Draw a picture of what their child’s life will be like while learning to play the piano or what it will look like after they do.
ACHIEVING YOUR VISION
When you write about your piano lesson, you may include your vision and key values in your sales copy. Copying and pasting text from one part of your website to another is something you should avoid doing. Let’s imagine your website has an “About Us” section, and in that section, you have your lengthy sales pitch.
STORIES as PART OF YOUR MARKETING
Parents will be able to relate to them. When I write about piano lessons, I tend to start with a tale before moving on to the transformation. The shift is evident in the narrative itself. I prefer to end the narrative with a few of my fundamental principles regarding my music instruction. You should definitely have a long-form sales pitch that outlines your fundamental values, what you stand for, what you believe in, and what you’re hoping for your students before you start writing about any of your individual sessions.
PIANO LESSONS: INCLUDE SURPRISE IN YOUR MARKETING
The benefit of utilizing a narrative is that nobody anticipates it. They anticipate your presence to discuss what occurs in the class. They make an effort to pay attention, but after reading one or two sentences, they get bored and stop. You have a higher chance of grabbing their attention right away if you come out with a tale. People are interested in learning what occurs at the story’s climax.
SELECTION OF A STORYLINE
I prefer to start my sales pitch for piano lessons with a curveball—something wholly unexpected. When I write about piano instruction, I try to draw on a parent’s possible desire or dream about their kid performing music. This aids in drawing the reader in and keeping them engaged throughout the sales text. All instruments can very much be used in these various settings. My preferred scene locations are:
- Family gatherings
- Social events
- Recitals and concerts
- Talent shows
- Later in life scenarios
Power of Story Marketing
An extremely effective marketing strategy is story marketing. It’s crucial in terms of piano lesson marketing. The more you can throw off readers’ automatic guessing mechanisms and take the initiative with an intriguing opening line that leaves them wondering, “What’s this about?” Lay out a two to three-phase introduction that entices readers to continue reading your text, followed by a transition into the advantages and call to action.
Telephone story-telling to customers
Another really effective sales tactic is to tell tales to potential customers over the phone. Let’s imagine, for instance, that the parent on the phone needs to describe how their child is really timid and how she suffers from a lot of social anxiety. You might then offer a true story about a student in your studio who had similar difficulties and overcame them by using music.