How do you promote your shop selling art supplies? Although several strategies exist to promote and advertise your art supply company, marketing is complex. To help you advertise your small business and increase sales, we’ve listed the top marketing strategies for art supply stores.
Are you trying to expand your customer base and bring in new clients for your arts and crafts company? Here is a list of SEO tactics for growing an art supply company.
- Collection Facebook Ads
The most effective advertising achieves two goals: it raises a user’s interest in crafting by catching their attention and motivates them to start a new project. The second and most crucial stage is giving the consumer the precise information and goods they require to turn their imagination into reality after you have their attention.
Collection advertisements provide you with the opportunity to do exactly that—inspire users with a stunning finished work of art while giving consumers all the tools they need to produce something comparable on their own. These advertisements are incredibly effective in picking users’ interest in the market at the top of the consumer funnel and encouraging them to make direct purchases at the bottom from users who are already interested in your brand.
2. Put up a Google Shopping Ad
Online retailers ought to think about experimenting with Google Shopping. Here, we often see the lowest CPCs and the highest buy intent for new clients. All of this adds up to a solid return on advertising investment and a wonderful investment for bringing in and keeping new clients for your company.
Testing Google’s smart shopping campaigns have significantly increased our Google Shopping ROAS and scalability. Remember to test this out on your company!
3. Product-specific creative should be used!
It’s simple to overlook the necessity of being focused in your advertising if your arts and crafts shop provides a wide variety of goods and services. While generic display advertisements could raise your brand recognition more than a product-specific ad, the likelihood that a product-specific ad will:
- Boost the fundamental demand for your company’s products.
- Display your products’ unique examples.
In contrast to generic advertising or promos, we have discovered that showing genuine items in our e-commerce ads increases CTR and CVR. Our results indicate that the advertisement on the left will perform better than on the right since it provides more details about specific product offerings.
4. Check a YouTube Influencer to Follow
Several influencers teach how to make art on YouTube, from total beginners to seasoned pros. Because viewers actively seek out these videos to learn, the material is very engaging, and influencers have the potential to establish themselves as authoritative personalities and well-respected product experts. Reaching out to influencers and collaborating with them might help your business by including your goods or brand in their videos or link descriptions.
5. Test out Pinterest!
According to Statista, the most popular category on Pinterest in 2017 was Art, Art Supplies, & Hobbies. Not to mention the hundreds of pertinent search terms you might pursue, there are an estimated 32.4 million pinners interested in DIY Projects and 26.4 million pinners interested in cloth crafts that you can target.
There is a market for arts and crafts. To expand your business in this area, it is up to your company to put in the time to test the appropriate messaging with the appropriate audiences.
6. Expand Your Product Range
Introducing new items is a wonderful strategy to enter new markets and increase your business.
It’s crucial to remember that expanding your business and introducing new items might be out of the cards for you right now, and that’s okay. Later on, you can always think about it.
7. Create an Affiliate Program
Word of mouth is one of the finest methods to promote your company and attract new clients. A strong referral program is crucial to motivate current clients to recommend you to others, especially when you’re starting.
Giving clients who recommend you to their friends and family a reward (such as a credit toward your service or cash) is a terrific approach.
A great recommendation program can help you gain influence, reputation, and recognition in the industry.
Bottom Line
Following the advice above is crucial if you want your art supply business to expand. Working on the programs linked to the art and crafts website may always be simple to manage the functions related to the art business.