Having the best bar in your neighborhood isn’t always enough to make you the most popular place on the block; you have to have a great website that showcases all of your unique offerings and catches the eye of your potential customers if you want your business to flourish online as well as it does offline. Here’s how to optimize your bar’s website so that more people can find you online, view what makes you special, and come in off the street to visit you in person!
Search Engine Optimization is a set of methods to increase website traffic. SEO has proven incredibly effective in increasing bar and nightclub attendance by attracting new clientele. To take advantage of SEO, you need an understanding of what works for your business. The following guide provides tips on optimizing your bar’s website to drive more foot traffic into your business.
Understand keyword and SEO
So, you’re starting a bar and want it to be a raging success. Well, you can’t expect that without having done some serious research beforehand—especially regarding SEO (search engine optimization). This can make or break your business because if you don’t have solid SEO implemented in your website, then all that foot traffic won’t help your bottom line as much as it should. We’ll show you how easy it is to develop a strong SEO strategy with these three steps.
Step 1: Keywords:
First, figure out which keywords will bring people into your bar. A good way to do so would be by looking at other bars’ websites and seeing which words they use most often on their pages. You can also use Google Keyword Planner or any other keyword tool for more insight into what people are searching for online. Also, consider using long-tail keywords since they get more searches than short-tail ones per month. For example, the best martini bar in New York City gets over 400 monthly searches, while New York City martini bar only gets about 50.
Step 2: On-Page SEO Elements:
Once you know what keywords you want to target, you can easily optimize your website accordingly. For example, naturally include those keywords in your page titles but don’t go overboard. Instead, try to find a balance between insufficient keywords and too many. Finding that sweet spot may take some trial and error. But it will be worth it once you start seeing results from your efforts. Other on-page elements like meta descriptions, meta tags, content length, and heading tags can also play an important role in helping search engines index your site properly.
Step 3: Off-Page SEO Strategies:
Finally, you can use several off-page strategies to boost your rankings even further. These include building backlinks through guest blogging on relevant sites or writing articles for popular publications related to your industry or topic. We could discuss many other off-page strategies here, but we’ll leave those up to another post!
Fix page Structure and On-Page SEO
What, Why, and How of Content Creation: Find Your Personality Type First, what is your personality type? Many factors go into answering a question like that. Most of us know our dominant personality trait – extrovert or introvert? Thinker or feeler? Most people know from an early age their strengths and weaknesses.
When it comes to content creation, it’s important to know your preferences, so you can make sure you’re choosing topics/styles/lengths that appeal to your style preference and personality type. Here are some examples of personality types concerning writing styles: If you don’t know which type(s) describe you best, there are plenty of free online quizzes (and paid ones if you want more specifics). Once you have your personality type down, let’s move on to how we can use it to create great content. For example, let’s say we have two writers who write about business topics, but one is an Extroverted Feeler, and the other is an Introverted Thinker. Both writers will want different things when they create their content.
Include Off-Page SEO
How You Can Build a Community on Facebook and Twitter without Paying for Ads – Think Like a Business: Building an Organic Community and Creating an Online Presence through Social Media – The Future of Search Engines and SEO Are All About User Experience, Social Signals, Conversational Search, Intelligent Content Creation and an Increase in Direct Contact with Customers. Here’s How You Can Use These New Trends as Marketing Tools for Your Business – Social Networks And Internet Communities: The Key To Growing A Large Organic Reach At Zero Cost. Learn How You Can Leverage Existing Communities To Find Targeted Leads For Any Business – Secrets Of YouTube Success In Branding And Local Marketing Strategies With Video Content – Offline And Online Strategies For A Successful Digital Advertising Campaign.
Use Analytics (Tracking)
After launching your SEO strategy and optimizing your content, it’s important to be able to tell if it’s working. Analytics is one of the most vital pieces in determining whether or not your strategy is successful. You should also be aware that different types of analytics are important for a bar. There are various types of analytics and how they can help your bar succeed. Google Analytics is a free tool that gives you information about your website traffic. It will show you which pages on your site people visit and where they come from (keyword searches). This information will give you an idea of what customers want when visiting your site. For example, if someone visits one page repeatedly but doesn’t make any purchases, it might be time to reevaluate what products are being offered. By doing so, customers may feel more satisfied with their purchase decisions and return soon. This data will also allow you to see which keywords work best when trying to attract new customers through search engines like Google.
Prepare a master content strategy
SEO is one of those overused buzzwords that gets thrown around in every industry. Any website that gets traffic must be doing SEO and really, what most people mean is they want their site on Page 1 of Google. Knowing how you can get there to optimize your website or online business properly is important. This chapter will provide a basic primer for everything SEO, giving you actionable steps to use immediately. The basics include keyword research, writing great content, headings & subheadings (h1 – h6), internal links vs. external links, page speed optimization, and more!
As we discussed in Chapter 3, when it comes to creating content, there are 2 major ways to do it. One is by creating original material yourself and then sharing it with others. The other way is by curating information from other websites and either sharing it with others or adding your insights to create original work.
Email Marketing
When you want to ensure that readers keep coming back, sending them emails they find valuable is a smart way to start. How can you do that? It depends on your niche, but here are some tips: Write follow-up emails detailing more information about your topic. Send quick facts and statistics that relate specifically to your post. Ask specific questions of your audience. What was their favorite part of your post? What have they been struggling with lately? Start an email chain with a few bloggers who contribute within your niche and offer advice in each others’ posts or answer reader questions. Schedule emails ahead of time – set reminders so that you remember important topics or deadlines! After all, what’s more, valuable than an email newsletter from a trusted source?
AdWords Advertising
Pay-Per-Click Management Review and Resources – Google AdWords is a paid search advertising platform that many business-to-business and business-to-consumer marketers use. The service is used by companies of all sizes (including 92% of all Internet retailers), with ad budgets ranging from a few hundred dollars to thousand dollars, which pay Google each time one of their ads is clicked on. The self-service model allows businesses to create ads using keywords that trigger an automatic bid or manually specify bid amounts as low as $0.01 per click – although ad text can be up to 15 words long, headlines are only 25 characters long and display URLs may contain up to 45 characters. Of course, there is also an option called Ad Groups that you can use too!