Search engine optimization may seem like one of the most confusing digital marketing strategies, but it doesn’t have to be! In fact, plenty of SEO tips can help boost your website rankings and lead to more traffic and sales for your photography business. In this post, I’ll walk you through some of the best ways to use SEO in your abstract photography business and let you know why it’s so effective in growing your business.
- Research your keywords
Keywords are the words people search on Google for a product or service. For example, if you owned an art gallery and wanted people searching for abstract photography to find your website, you would want to make sure that your company name and website appear when someone searches for those keywords.
You can optimize your business’ website in many ways so it appears near the top of the search engine results pages (SERPs) when someone searches for abstract photography. One way is by adding keywords throughout your content.
- Optimize your website for your target keywords
1. Create a Site Map. A site map is a list of all the pages on your website, and it tells search engines where they should be indexed so that they can better understand your website structure. You can also use a sitemap to help you organize your content so that it’s logical and easy for visitors and search engine spiders to navigate. 2. Optimize Your Title Tags – Title tags are what people see when they visit your homepage or individual web pages, so make them descriptive! This will help with both user experience and SEO because searchers are more likely to click on pages with titles that inform them about what’s inside the page rather than leaving them clueless. 3. Include Keywords in Titles, Headings, Alt Text, and Meta Descriptions. In addition to optimizing your title tags for keywords, you want to include those keywords throughout other elements like headings and alt text. The meta description is also important: it appears below a webpage’s fold and gives searchers one last chance to understand why they should keep reading.
4. Build Links Between Pages – To give search engines even more information about your website structure, consider adding links between different pages on your website. Linking pages together helps visitors easily find related information and can improve how well your site ranks in search results.
- Create keyword-rich content
If you want your business to thrive and grow, you must understand how search engine optimization (SEO) can help.
1. Focus on keywords. Think of the words and phrases people use in a search query when looking for your business or products. Make sure these are sprinkled throughout your website copy, blog posts, social media posts, email marketing messages, etc. 2. Create valuable content—not just thin content like ads or paid reviews that might rank well for a short period of time but don’t provide any value for potential customers.
- Promote your content
1. Create social media accounts for your business. 2. Promote your content on social media sites like Facebook, LinkedIn, and Instagram. 3. Engage in relevant online communities, such as forums or blogs related to your industry or niche. 4. Optimize your website by ensuring its title tag and meta description are filled out correctly so that it shows up when people search for what you offer on Google or other search engines. 5. Include fresh content on a regular basis – this will help attract more visitors and keep them engaged with what you have to offer!
- Monitor your SEO progress
1. Use your keywords in the URL.
2. Optimize your images for search engines by including alt tags that include keywords you want people to type into Google when looking for your photos.
3. Focus on getting more links, especially from reputable websites that allow linking back to your site.
4. Create a blog and post articles related to photography regularly that include links to your site to generate more traffic and gain more exposure in the photography community online.
- Analyze your results
1) Use your keywords.
2) Optimize for conversions.
3) Create a content calendar.
4) Utilize social media channels.
5) Write valuable blog posts.
6) Optimize your images and videos for search engine optimization (SEO).
7) Target backlinks from sites that have relevant, high-quality content about your niche
- Adjust your strategy
1. Create a top-notch website.
Start by creating a website that is optimized for search engines. You’ll want to use keywords in your site’s title, meta tags, and relevant content to what you’re trying to sell. It’s also important that the site itself is easy to navigate and contains high-quality images of your work so people have a clear idea of what they can expect if they visit the site or give you their email address.
2. Build social media channels. It’s not enough to just have a website these days–you need social media channels as well! Create accounts on Facebook, Instagram, Twitter, and other popular networks so you can reach more potential clients and continue engaging with current ones.