Becoming an established photography business requires more than just taking great photos and posting them to your website. You need to attract customers, turn those customers into repeat customers and make sure you are getting new customers on a consistent basis. Ranking high on Google can be one of the best ways to ensure your success as an adventure photography business, so you need to have an SEO strategy to help your website rise in the search engine rankings over time.
- Optimize your website for SEO
- Start by ensuring you have an optimized title and meta description for every page. Both of these are important factors in how well your site ranks in search results. The title should include keywords related to the content, and the meta description should be concise but also include keywords.
- Another way to help improve rankings is by including a keyword-rich URL, which is a URL that contains relevant keywords. Remember, adding too many words can make it difficult for people to remember or type out the URL if they want to share it with others.
- In addition, try creating a sitemap for every page on your site so that search engines can more easily index it and know what content is available on each page. These sites allow for easy navigation through all pages and provide useful information about what’s on each one.
- You may also want to create a structured data markup (schema) code for the website’s product pages because this markup language is understood by search engine bots, allowing them to display rich snippets of your products directly in their search engine result pages (SERPs). Adding this code will let customers find your products more quickly when searching online and provide information about features, such as reviews and pricing comparisons.
- Lastly, ensure that you’re using keywords throughout the text content on your site; not only do they need to be used in headlines, descriptions, and titles – they need to be used consistently throughout the entire body of text.
- Create a blog and post regularly
- Create an engaging blog with high-quality content. It needs to be visible for search engines to find and index the content on your website. The more time you spend writing, editing, and adding new posts regularly, the higher probability that you’ll have a well-indexed website. It’s also important to update old posts with relevant information so that search engines can continue finding them.
- Optimize all of your images with keywords and captions for SEO purposes. This is a crucial step in any online marketing plan because it helps show potential customers what they miss out on if they don’t book their next photo session with you. You can do this by including popular hashtags like #adventurephotography or tagging popular locations like the Grand Canyon in Instagram photos.
- Link back to your blog from social media profiles: When someone clicks on your profile page, you want them to see helpful information about who you are and what you offer.
- Use social media to promote your website
Social media is important for brands to reach potential and current customers. There are many different platforms with varying levels of popularity, but the ones that work best for businesses are Facebook, Twitter, Instagram, LinkedIn, and Pinterest. These platforms are a great way to promote your website and can help build community connections and interact with people who share the same interests as you. It’s crucial that when you’re using social media, you have a consistent posting schedule so that followers know when they can expect something from you. If you post once every week or two months, it’s easy for people to forget about you or stop following because there’s no consistency or commitment.
- Use Google AdWords
In addition to SEO, a few other digital marketing strategies can help you reach more people and bring in more revenue. These include:
- using email marketing software (such as MailChimp) for customer acquisition
- using paid search ads for lead generation
- running PPC ads for product sales, with keywords such as adventure photographer or best landscape photographer.
- reaching out to relevant groups, conferences, and influencers who might be interested in what you do.
- Have some other digital marketing strategies also
As a photographer, you want people to see your work and then contact you to book a session. In order to do this, there are many things you can do to grow awareness of your skills and build visibility of what you have available.
1) Create an Instagram account and often post great quality photos that tell the story of the photo shoot. 2) Engage with other photographers by liking, commenting, and following their work. 3) Post photos on Facebook groups with related interests (e.g., active living, travel). 4) Share content from other photographers in relevant Facebook groups where they may be less active or are less popular than in their group.