Thatware is just as enthusiastic about bass fishing digital marketing as you are about doing what you love. We take great pride in our standing as providers of advertising services that support the development of small businesses. Additionally, we want to assist you in expanding your fishing charter business through a targeted marketing strategy that will bring clients directly to you in the present and the future. The best way to establish your brand and widen the scope of your company is to do that.
Techniques and Strategies for Local SEO for Bass Fishing
SEO professionals make use of the following tactics:
- Optimization for search engines
- Use of social media
- Controlling your Google Ads account
Let’s go over each step in greater detail:
Optimization for search engines
Customers primarily go online to use search engines for leisure planning and research, including fishing trips, whether they use a mobile device or a PC. Both current and potential customers can benefit from knowing this. To ensure Google sees your site and displays it in front of potential customers, our SEO and web design experts know how to make subtle changes to websites, keywords, and meta tags. Sometimes, minor adjustments to the keywords “fish” or “bass fishing ” can elevate the first page of search engine results for your website. In the end, this means more revenue for you. Although it may seem challenging, the outcome is straightforward: more people visit your website because they can see it when they search for fishing charter services online. Increased website traffic from front page rankings will help you stand out and attract more customers.
We also concentrate on local SEO to promote your small business to anyone searching for the best local guide services, freshwater fishing charters, and saltwater fishing charters in your local area.
Use of social media
Did you know that the most recent statistics show that social media posts and user-generated content increase customers’ likelihood to buy goods or services from you by a factor of six? There are currently 3.96 billion users across social media platforms, including Facebook. According to the most recent estimates, they are more likely to listen to recommendations from friends and acquaintances on social media than other types of paid advertising.
It follows that the content on your Facebook, Instagram, or LinkedIn pages has the greatest chance of maximizing your advertising budget. Additionally, you will get local reviews via social media that will further strengthen your brand.
Social media marketing is even more crucial than using search engines to find customers. It’s so crucial that to increase online website traffic last year; advertisers spent $137 billion on paid search ads on social media, $2 billion more than they did for Google ads and other SEO techniques.
Controlling your Google Ads account
Even though social media marketing is quickly becoming the most effective marketing technique for companies, Google Ads are crucial for marketing fishing charter businesses. Online shoppers who use a pay-per-click (PPC) model are 50% more likely to buy a good or service from Google Ads than from an organic search result.
At Thatware, we create, oversee, and assess PPC ad campaigns so that we can continuously track which ads are effective and which are not. By doing this, we ensure that every dollar of your advertising budget is used to reach people looking for the best fishing guides nearby. It’s a process that’s always changing. To find the ideal blend of keyword strategy, audience research, and brand awareness needed to grow your business and keep your calendar full, for instance, if a method doesn’t work, we change it.