How can we better attract bird-watching tourists? What are their expectations, and how can you adjust your hotel marketing strategy to make yourself more visible to them? Outdoor and nature-loving travellers could be persuaded to add birding to their itinerary. Distribute flyers in your area to promote your birdwatching tours to casual tourists. Connect existing bird tours with indigenous knowledge and heritage components. Create a unique bird photography tour or incorporate such optional modules into existing birdwatching tours using our digital transformation strategy for bird watching.
Bird-Watching SEO Techniques and Strategies
SEO experts employ the following SEO methods and digital growth strategy for bird watching:
- Great Website
- High-Quality Photos
- Birdlife
- SEO (Google Ranking)
- Social Media
- Blogs, Magazines & Forums
Let’s go over each step individually:
Great Website
Your website is your most important and central marketing tool; it must be excellent; here are my top ten website tips.
High-Quality Photos
Have a professional website with high-quality photos and videos; display your Flickr Photos Gallery, where past guests can share their onsite photos.
Birdlife
Highlight the various types of birds that can be seen at your destination, particularly endemic ones; Make your bird list visible and easily accessible. Provide suggestions for birding routes within your country to assist birdwatchers in planning their trip.
SEO (Google Ranking)
Improve your Google ranking by using specific birdwatching keywords in your destination (via Google AdWords) and in multiple languages: Observation d’Oiseaux in French, Vogelbeobachtung in German, and Vogelreizen in Dutch.
Social Media
Why should you use social media?
As recommendations from other birdwatchers are one of the most important factors in deciding where to watch birds, using social media wisely is critical today.
Invite customers to participate on social media to ensure a positive birdwatching experience and to capitalise on their invaluable word-of-mouth marketing.
Ask them to share their bird pictures and stories to enhance your message.
Set up a Facebook Page linked to a Twitter Account called “Bird Watching + Name of your Region”; Publish your guests’ bird photographs with interesting facts and geo-locate them at your lodge. Once a month, you can post a picture of your lodge, telling and demonstrating how great it is for birdwatchers.
Flickr and Instagram are the two most popular social media platforms for photographers. Please create an account for the hotel and begin sharing your photos; Invite previous guests to share their photos.
Blogs, Magazines & Forums
Advertise or try to get articles published in birding association/club magazines or websites (cf. above presentation for a list of bird-watcher-oriented websites).
Engage in and join existing conversations about your destination, region, and hotel in birding forums and communities. Know more about our business growth strategy for bird watching.