Crypto is a fresh and exciting sector to develop projects, but getting your site ranked high in search engines may take time and effort. You can improve your Blockchain Developer SEO by using a few essential methods.
A successful crypto SEO strategy falls into three categories:
Technical SEO
Search engines like Google strive to provide consumers with content most relevant to their search queries. You have the potential to create the most entertaining and intelligent content in the blockchain industry. However, your efforts will only be successful if search engines can adequately crawl your website.
Technical SEO refers to SEO tactics that make it easier for search engine crawlers to crawl and index the content on your website. Technical SEO has nothing to do with the content of your Blockchain Developer website or its optimization. The primary goals of technical SEO are to enhance the website structure and to assist search engines in scanning, interpreting, and indexing your cryptocurrency website’s content without difficulty.
Some of the most critical factors for increasing your website’s technical SEO are listed below:
1. Use SSL to increase the security of your website.
SSL certificates are a method of increasing the security of your website. When you install an SSL certificate on your website, the URL begins with ‘https://’ rather than ‘HTTP://.’ Google also indicated in 2014 that they would prioritize websites with HTTPS tags over websites with HTTP tags, making it an important element for SEO.
You may verify whether your cryptocurrency website uses HTTPS. Enter the URL of your website and hit enter. If you notice a lock icon on the left side of the search box, it signifies your website has an SSL certificate. However, if you notice the phrase “not secure,” you must install SSL on your Blockchain Developer website.
2. Incorporate and improve your Sitemap
A sitemap is a list of all the pages on your website that are publicly accessible. It is often an a.xml file that assists search engines in understanding the structure of your website. Consider a sitemap, a map of your cryptocurrency website that aids spiders in navigation.
A sitemap expedites the finding of content. It contains information such as your page’s title, a link to that page, the date it was published, and the date you last edited it.
3. Improve the structure of the website
The cornerstone of your Blockchain Developer website’s technical SEO should be an ordered site structure. A structured structure ensures that visitors can quickly access all pages of your website and find what they are looking for and that a search engine can easily comprehend and index your information.
Google’s John Muller also mentioned the significance of website structure and how it may aid Google search by analyzing the pages on your cryptocurrency website.
4. Slow down the website load time
The time it takes for a web page to load fully is called page speed. Speed is a critical SEO component, and Google Search has made it a ranking factor since 2010. You may speed up the loading of your cryptocurrency website by doing the following:
– Using compressed images
-Clean and optimize the code of your website and employ minified CSS and JavaScript files.
– Use browser caching
– Implement a Content Delivery Network (CDN) to increase the speed at which your site loads.
– Use Pagespeed insights to examine and enhance the speed of your website.
5. Optimize your website for mobile use.
Smartphones account for more than half of all internet traffic worldwide. This implies that if your website could be better designed and optimized for mobile, your target audience may not enjoy it, increasing your bounce rate and a drop in the average time users spend on it. This sends an unfavorable signal to Google.
6. Improve the Robots.txt file
Robots.txt is a text file that advises and guides crawlers on how to utilize your website and which pages are publicly accessible for indexing. Robots.txt is a critical file that should be treated with care since incorrect instructions might prohibit crawlers from accessing critical areas of your website.
SEO on-page
On-page SEO is optimizing your website’s content, tags, and internal links for your target audience. On-page SEO assists you in increasing the authority and online presence of your website. It is one of the most important SEO methods for increasing exposure and organic traffic to your Blockchain Developer website.
Now that you understand the significance of on-page SEO for your cryptocurrency website, let’s have a look at some on-page crypto SEO strategies:
1. Your cryptocurrency keyword research
Keywords are single words or phrases that characterize your page’s topic and idea. Keywords are the words and phrases a user types into a search engine, also known as search queries. As the proprietor of a cryptocurrency project, you would want your site to rank for relevant keywords that your target audience is searching for.
Keyword research identifies relevant keywords that your target audience is looking for, and it is frequently the first stage in a Blockchain Developer SEO strategy. You may improve your chances of ranking highly for relevant subjects by optimizing your website content for acceptable crypto-related and long-tail keywords.
When you start ranking for relevant keywords, you may drive organic traffic to your cryptocurrency website and market your Blockchain Developer or NFT.
Keyword research techniques that be useful:
Several excellent keyword research tools are accessible to assist you with your keyword research. Here are a few of our favorites:
– SEMrush
– Google Keyword Planner
– Ahrefs
– Google Trends
– Surfer SEO
2. Content Optimization
Marketers frequently regard SEO and content marketing as distinct digital marketing techniques. However, while great content and SEO are distinct marketing methods, they are inextricably linked since you must fully realize the potential of your Blockchain Developer SEO strategies with a good content plan.
You may boost your website’s position in search engines by generating excellent content, which will increase the number of visitors that visit your website, signaling to search engines that your website provides a good user experience.
3. Establishing Links
Link building is an efficient SEO approach that involves interlinking web pages by obtaining hyperlinks from other websites and internally linking your website’s content to increase content authority.
Links have always been regarded as a key SEO ranking feature since they allow people to travel between different pages on your website and assist search engines in determining the domain authority and relevance of your web pages in crypto.
When you mix link building, technical SEO, and outstanding content with other on-page optimization tactics, you can improve organic traffic to your website and generate conversions straight from it.
4. Google EAT optimization for your Blockchain Developer website
E-A-T stands for expertise, authority, and trustworthiness. E-A-T is a Google search quality evaluation guideline developed in 2013 that assesses the quality and worth of your content for its users and where it should rank in Google SERP.
SEO professionals frequently believe that E-A-T is a ranking element, yet it is not a direct ranking factor. It may have an indirect influence on your SERP ranks. So, now that you know what E-A-T is, here’s how you can use it to make your site more authoritative and trustworthy in the Blockchain Developer niche:
1. Inform your visitors about your website.
2. Collaborate with specialists in the crypto business to generate content.
3. Keep your content up to date.
4. Include links to credible sources.
5. Pay close attention to your brand’s internet reputation.