There are numerous boating and yachting companies that provide incredible tours and activities. To truly differentiate yourself, you need a well-thought-out marketing strategy that includes practical and actionable steps, reaches your target audience, and leads to more bookings.
Techniques and Strategies for Boating Locations
SEO professionals use the following SEO methods and tactics:
- Create a website and go online.
- Join social media.
- Use appropriate keywords.
- Tell your customers what makes you special.
- Improve your writing abilities.
- Make use of images to entice customers.
- Send the correct message across all communication channels.
Let’s go over each step one by one:
Create a website and go online
Having a website to promote your boat rentals and tours is one of the simplest things you can do to kickstart your marketing strategy. It should be the destination for all your potential customers, a web page where they can learn more about your company, products, and anything else that may interest you. It should also have a booking and rental system so that customers interested in your offerings can make a reservation quickly.
Join social media
Make the most of social media. It is the ideal platform to showcase the experience you want to provide and the team behind it all. Catamaran Cruises Mauritius is one company that excels at this. Visit their Facebook page here.
It’s also a great place to have more personal conversations with your customers. It allows your company to showcase its identity while also providing your customers with a preview of the experience they can expect if they book with you.
Use appropriate keywords
Most of us are well aware that search engines have a significant impact on customer decisions. But, if you need proof, here it is: When looking for a boat tour or yacht rental, 4 out of 5 people will likely turn to Google first. As a result, optimizing text on your online platforms, such as your website, social media, and TripAdvisor accounts is critical. Your product and location should include your titles, profile and activity descriptions, and online ad copy.
Tell your customers what makes you special.
You will almost certainly face competitors, just like any other business. What can you do to gain a competitive advantage?
Examine your business model carefully and consider your company’s strengths and potential opportunities. You will likely find your competitive advantage if your strengths and opportunities align.
Improve your writing abilities.
If there is one skill you must have to complete steps 1–4, it is the ability to write. Your writing will help your customers understand what your tours are about, from your company’s description to your tour itinerary. Your writing should reflect the tone of your tours, the experience you want to cultivate, and your brand’s identity.
Make use of images to entice customers.
In addition to text, you can use images to showcase your tours. Because visual content accounts for 63% of social media, sharing images has become ingrained in our online culture. Furthermore, studies have shown that images are processed faster by the brain than words, making images a much more efficient way of communicating with your audience. The best reason to share images on social media is that it increases the chances of your content being viewed by 94%. The only stipulation is that your images are clear and of high quality.
Send the correct message across all communication channels.
Consistency, or sending a consistent message to your customers at every touch point, is one of the key takeaways from three years of marketing research. Every time your customer interacts with you, whether on your website, social media, a phone call, an email, or when you pick them up at 8 a.m. on their tour, you must consistently communicate your brand and your products.
This is unquestionably easier said than done. However, ensuring that your staff and guides understand the company culture and the importance of excellent customer service is critical to success in this area.