Thatware’s expert team provides SEO services for outdoor businesses such as Bowhunting. The SEO strategy and digital transformation strategy for bow hunting are the second and most important phase of developing a compelling online brand. The outcomes of this strategy will demonstrate your authority and leadership in the outdoor industry. Most importantly, when people search for you and your keywords on Google, they find you.
Bow Hunting Techniques and Strategies
SEO experts employ the following SEO methods and digital growth strategy for bow hunting:
- Fundamental SEO
- Keyword research
- Optimisation of content
- SEO on-page and technical SEO
- Link building and backlinks
- Metrics and analytics
Let’s go over each step individually:
Fundamental SEO
PPC optimisation is not included in search engine optimisation because it focuses solely on organic search results. Search Engine Marketing includes both SEO and PPC. SEO refers to all your actions to have Google consider your website a quality source and rank it higher for the search terms you want. Search engine optimisation (SEO) is optimising your website to improve your rankings in search results and get more organic (non-paid) traffic.
The origins of SEO can be traced back to the 1990s when search engines first appeared. It is now an important marketing strategy and a thriving industry.
Keyword research
One of the fundamental SEO tasks is keyword research. This chapter will teach you how to find your niche and profitable keywords to rank for.
The first step in your SEO journey should be keyword research. It is particularly critical in two common scenarios:
- Understanding your niche: When launching a new website, keyword research can provide a great overview of what sub-topics appeal to people in your niche or industry.
- Finding new content ideas – keyword research can assist you in determining the most profitable keyword opportunities and planning your content strategy.
- In the SERP, Google provides numerous keyword suggestions. Keyword ideas can be found in Google Autocomplete, People Also Ask, and Related Searches.
Optimisation of content
Many marketers used to believe that content and SEO were separate entities. They couldn’t be more mistaken. Let’s see how you can benefit from their collaboration. Your content strategy should be founded on a thorough understanding of your niche as well as the needs of your target audience.
The first step in this process, finding the right keywords, was covered in the previous chapter. The next step is to identify the topics.
Many times, the keyword is also a separate topic. However, this is only sometimes the case. Once you’ve determined the topic, you can return to the level of keywords and choose the one that best represents your topic – the focus keyword (also called the target keyword).
SEO on-page and technical SEO
Internal linking is a frequently overlooked SEO strategy. Yes, external backlinks are important in SEO (more on that in the following chapter), but so is having a proper internal link structure.
This is why:
- Internal links improve your website’s crawlability. If your pages are well-linked, search engine crawlers will have an easier time finding and indexing all of your pages.
- Internal links improve the user experience and engagement. Your visitors will find it easier to find what they need if you have clear navigation. With relevant contextual links, they’ll spend more time with your content rather than leaving to find answers elsewhere.
- Internal links can help you rank higher. Internal links do pass link equity. Google will understand the linked page better, consider it important within your page structure, and give it more prominence if it has a lot of relevant internal links with descriptive anchor texts. The golden rule of internal linking is as follows: Any page should be no more than three clicks from your homepage.
Link building and backlinks
A backlink is a link that connects one page to another. If page A links to page B, we call this a backlink from page A. One of the most important ranking signals is backlinks. There is a direct relationship between the number and quality of backlinks and rankings. Backlinks have been a significant factor in search engine algorithms since their inception.
They function as academic citations. Search engine developers realized that if many high-quality resources link to a specific page, the page is valuable and trustworthy.
- Link equity
Link equity (also known as “link juice”) is the authority that one page transfers to another via a link.
- PageRank by Google
In the beginning, Google created the PageRank algorithm to incorporate the quality and quantity of backlinks into its ranking system and determine the relative importance of web pages in search results.
- The PageRank metric
Make sure to distinguish the PageRank algorithm from the same-named old metric used by Google to display the rank of pages from 0 to 10.
They are not the same thing, and while the PageRank metric has been decommissioned, the PageRank algorithm is still used in Google’s ranking.
The two factors that influence a page’s PageRank are:
- Number of backlinks – the more backlinks a page has, the better
- The linking page’s PageRank – a backlink from a page with a higher PageRank passes more link equity.
Metrics and analytics
Website analytics is an important component of search engine optimization.
What gets measured and gets improved is completely true in SEO. Using the right tools to track and analyze the performance of your website will help you answer important SEO questions like:
- What Google keywords do you rank for?
- What is the click-through rate of your search results pages?
- What countries send you visitors? Which channels send you the most traffic?
- How visitors interact with your pages
- What are your most popular pages?
To get you started, we’ll review three essential analytics tools every website owner should have: Google Search Console, Google Analytics, and a rank-tracking tool.
The Google Search Console
Search Console is a free online tool (or set of tools) provided by Google that allows web admins to see how their site is performing in Google Search and optimise its visibility.
Search Console includes several dashboards, ranging from a basic overview of your website’s performance to reports on critical issues that you should address.
- Performance – provides information about how your site performs in Google Search results.
- URL inspection – provides information about the indexed version of any of your pages on Google.
- Coverage – displays which pages are indexed by Google and reports any indexation issues.
- Sitemaps – allows you to create a new sitemap and view previous submissions or problems.
- Removals – a tool for temporarily removing any page from search results.
- Enhancements – information about your enhancements (such as AMP, site links, and so on) as well as user experience and usability issues
- Manual actions – displays whether you have received a manual penalty from Google.
- Security flaws – report any security flaws discovered on your site.
- Links – provides a high-level overview of your links (both external and internal)
- The Performance report is the one you’ll spend the most time with and the one we’ll look at in depth in this chapter.