The goal of search engine optimization (SEO) is to make your online content more visible to your veterinary practice. By improving its search engine rankings, your website will attract more nearby pet owners to your clinic. With the help of our SEO and digital marketing services, Thatware helps veterinary practices all over the country attract more nearby clients. Learn more about local SEO for veterinarians offering Bulldog Care by reading on.
Techniques and Strategies for Local SEO for Bulldog Care
SEO experts use the following SEO tactics and techniques:
- Pick local keywords
- Perfect Content for Local Keywords
- Avoid Overuse of Keywords
- In business directories, select your clinic
Let’s take each step individually:
Pick local keywords
Using specific keywords on your website will aid online pet owner discovery of your veterinary clinic. Veterinarians’ local SEO keywords should mention your clinic’s veterinary services and city and state. For instance, your clinic may benefit from keywords like “Emergency vet Phoenix” or “Dog dentist Colorado.” Choose two or three keywords to focus on for each content page, then proceed to optimize your content using those keywords.
Perfect Content for Local Keywords
Optimizing your content for keywords makes it easier for search engines to understand. Therefore, your website has a better chance of appearing when someone searches for information about their dog’s hip injury if you write a blog post about hip problems in dogs with keywords like “dog hip pain.”
To provide pet owners with more than just information, your clinic needs to optimize for local and veterinary care keywords. Google shows users the results that are most pertinent to them based on their current location. When you optimize for your location, people looking for assistance for their pets can find your clinic even if they don’t type in your address directly.
Use your keywords in the page or article title, the content itself, and the meta description to optimize your content. Always keep in mind that content should flow naturally with keywords. Instead of “Dog Cat Dentist Pittsburgh PA,” the title should say “Experienced Dog and Cat Dentist in Pittsburgh, PA.”
Avoid Overuse of Keywords
Check your writing to ensure none of your target keywords is being used excessively. It might be tempting to overwrite your content because optimizing for keywords is advantageous. However, Google penalizes the practice of “keyword stuffing,” when an exact keyword is used excessively often on the same page. Google penalties stop people from visiting your website for a while, which lowers overall web traffic. Use keywords strategically and organically to avoid penalties.
In business directories, select your clinic.
You should claim and optimize your business listings and the content on your website. Online directories link more pet owners to your website by listing pertinent information about your hospital. Patients can look up or leave reviews about your practice on business profiles like Google My Business.
You can edit the profile after claiming your clinic in an online directory to improve local SEO. Your business profile will rank higher if you add your address and use keywords to optimize the profile description. To avoid unhappy patients, regularly update the information on each directory profile.
Your veterinary clinic ought to be listed on a few free business directories, like:
- Yellow Pages
- Yelp
- Bing Places for Business
- Google My Business