SEO and digital transformation strategy for commercial photography business are two of the most powerful tools you can use to grow your business online – especially if you’re working in the ever-growing commercial photography industry. SEO, or Search Engine Optimization and digital growth strategy for commercial photography business, uses specific techniques to get your website to rank higher on SERPs. Digital transformation is using new technologies and strategies to turn your business into one that delivers experiences across multiple touchpoints, including mobile apps, the internet, and social media channels.
What is SEO?
SEO is optimizing your website to appear in search engine results pages (SERPs) for keywords relevant to your company. It’s important for photographers because when potential customers find you, they’ll see the quality of your site’s images before contacting you with their questions. SEO can also help drive traffic, which should lead to more sales.
What is digital transformation?
Digital transformation is transforming a company from one that operates in a physical environment, typically manufacturing or retail, to one that operates primarily in a digital environment. Businesses need to understand how their customers interact with them digitally. This is often through websites, mobile apps, social media channels, etc. Understanding these interactions will allow you to learn more about customers’ wants and needs. This knowledge can create an online experience that meets those needs and desires.
How can I use SEO to grow my commercial photography business?
An effective way to get your commercial photography business noticed is by using search engine optimization (SEO). This can be achieved by updating your website with keywords that people are likely to use when looking for a photographer and including social media links in the footer of every page. When someone types a commercial photographer into Google, you want them to be able to find you.
Another way that you can increase visibility for your commercial photography business is through digital transformation. This means improving the user experience on all platforms so that it’s easy for anyone who finds you online or through their phone app, etc., to make an appointment. This includes having a mobile-friendly website and ensuring that forms are easy to fill out wherever possible.
How can I use digital transformation to grow my commercial photography business?
If you are in the commercial photography industry, it may seem like digital transformation is happening all around you. After all, people are increasingly more likely to search for images on their phones rather than on a desktop computer. If you want to keep up with this trend and stay ahead of competitors, here are six ways that you can leverage digital transformation to continue growing your commercial photography business:
1) Think mobile first- Always have mobile in mind when developing content or advertising for your commercial photography company. This includes ensuring the copy is concise enough for a smaller screen size.
2) Utilize social media- Use social media platforms such as Instagram or Facebook to post photos of your work that will drive traffic to your website or blog.
3) Create videos- For those who need more time to edit photos, consider filming short videos that give an overview of your work.
4) Optimize for Google Images– Optimizing images is key if you want them to appear on Google Images searches.
5) Rely less on Adobe Lightroom’s preset filters – Adobe Lightroom has a wide range of filters that photographers often rely too heavily upon when editing their photographs.
6) Add dimensionality to photographs – In recent years, there has been an increased focus on adding depth and dimensionality to photographs through editing tools such as Photoshop or Photoshop Elements.
Avoid mistakes businesses make when trying to implement these strategies
One common mistake businesses make when implementing these strategies is not incorporating them into their overall marketing strategy. While it’s true that some people might want an SEO strategy but not a digital transformation strategy, these two should be paired together to see the best results.
This is because the goal of both of these is the same-to-increase traffic. If you’re only using one of them, you will miss out on many growth opportunities. Not having either of these will make it much more difficult to succeed with any other marketing efforts. Another common mistake businesses make attempting to do all the work themselves rather than working with experts or freelancers. It can take years before someone gets truly skilled at SEO or business growth strategy for commercial photography business. In that time, they’ll likely need to remember what they originally knew about the field, which means they won’t be able to come up with new ideas or stay up-to-date on trends. Working with outside sources will allow them to take advantage of expertise while freeing up more time to focus on other aspects of running their business, such as customer service, product development, or human resources management.