SEO Strategy And Digital Transformation Strategy for Cycling





In today’s environment, owning a bike store does not have to be this way. You’ll be able to crush your competitors if you take full use of our SEO strategy. It will also assist your bike manufacturing firm in significantly increasing sales online and in-store.

SEO and digital transformation strategy for your cycle-oriented website:

  • Page Authority:

A score out of 100 forecasts how well a page will rank in search engines. It is based on Mozscape web index data and includes link counts.

Because this statistic is a composite of several others, the best straightforward method to enhance it and your general rankings are to boost the number and quality of links going to your site.

  • Keyword at the start of URLs:

Once you understand what a URL is, this one is rather straightforward. URLs, or Uniform Resource Locators (URLs), are online addresses shown in most web browsers.

We can audit your site’s URLs, paying special attention to the final element after the website domain. It ensures that you are utilising the keywords for which you would like to appear in the URL.

  • The length of your content:

The content length corresponds favourably with high ranks if you create a buyer’s guide or another content item to promote on your website.

Aim for at least 1500 words of unique material. It should not be copied from elsewhere or deployed using your CMS or online business. More valuable material benefits your website.

There are several convincing reasons:

Search engines consider lengthier information more capable of solving consumers’ issues and will rank it accordingly.

Users are more willing to share lengthier material since it makes them appear better. These links are critical to increasing rankings and traffic.

  • Page speed:

Page load speed, or how quickly your page gets responsive to the user, is used by Google as a ranking factor.

We utilise the insights tool to determine the loading speed of your website. It provides extensive advice on resolving a range of issues that are cutting down the page performance of your website. It assigns a score from 0 to 100, with 100 being the best.

Depending on how your cycle-oriented website is constructed, you can make several beneficial improvements that will significantly enhance the speed with which your website loads.

  • Keyword prominence and page positioning:

Using keywords in your website content is another important ranking indication. The essential keywords or keyword phrases are included in the URL. Keywords are also strategically included in the page title, H2, and H3 tags, as well as the first 80-100 words.

These are all indicators used by search engines to determine if a page is about a given keyword.

  • Domain authority:

It’s an assessment of your entire website. When comparing one site to something else or analysing the “strength” of your website over time, use Domain Authority. This measure is calculated by integrating all of our other link metrics, such as the number of total links.

When combined with Page authority, it is a statistic that provides you with a comparison metric that you can use to analyse how your site compares to your other local rivals.

  • Link relevance:

It’s easier than it seems. Local, cycle-related, local sponsorships and local schools or government sites are examples of relevant links.

  • Dwell time:

Dwell time is the extent of time a person spends on your site before returning to the search results page. Users will remain longer if you provide immersive graphics and videos at the page’s top.

We can also create an eye-catching introductory paragraph for your website that engages the reader with your information. Dwell time is difficult to quantify since the measurements contain many false positives. Bounce rate and time on page are two metrics available in Google Analytics for the entire site and specific pages.

Neither method is optimal for increasing dwell time, but if you’re able to minimise your bounce rate while increasing the average time on the page. It is a significant signal to Google and other major search engines. They offered the user a useful search result that could rank higher.

  • Website design that is responsive and mobile-friendly:

You’ve heard how vital having a responsive website is. Over half of internet users access the Internet via mobile devices, and nearly 70% of mobile searches end in a sale or activity.

Yes, it is crucial to offer information to all users in a rapid manner to load on whichever screen they are using. To test if your website is responsive, vary your browser’s width and observe if it adapts to fit inside the web browser.

If so, your website is responsive. You must convert your site over as quickly as possible if it does. For years, Google has retained two search indexes, one for desktop and one for mobile devices. Google’s main search index is now the mobile version.

  • Meta description handling:

While meta-description tags are not a consideration in the ranking algorithm, they are utilised as the description searchers will see in search engine results and significantly influence click-through rates.

If the term is utilised correctly in the Meta description tags, it increases the possibility that people will open the link to the page if it fits their search query.

We make all the meta descriptions as per our SEO strategy.

  • Hosted on https:

Safely hosting your website is now regarded as a more important ranking criterion than previously. It is becoming increasingly important as new technologies emerge. These will give your consumers a better quicker, and safer browsing experience.

  • Incorporating images in a proper format in your website:

Every picture must contain an ALT tag for the convenience of search engines, code compliance, and visually challenged people. The ALT tag should appropriately describe the picture and include a domain-relevant keyword.

Image file names should contain descriptive words rather than numbers or query strings. They should correctly describe the image and, if applicable, mention the keyword. When a picture is used as a link, the ALT tag takes the place of anchor text.

You will enhance the probability of obtaining qualified traffic from Google image search results by ensuring that all photos are correctly titled and categorised.

  • Sitemap:

Including a link to a human-readable sitemap on every page is a significant ranking indication (generally in the footer). This link will take you to a new page that displays the structure of your website to assist people in navigating it. It is an important signal for accessibility, navigation, and user experience.

We frequently create custom sitemaps to remedy holes in your ecommerce platform’s regular sitemap. It has assisted our clients in having up to 10% more of their websites indexed by search engines.

We ensure that your sitemap corresponds to your real content. We’ve noticed several websites for bicycle manufacturers that still need a current sitemap.xml file. Some are configured to be generated manually by the user and haven’t been modified in regular intervention.

  • GMB profile:

Google My Business is a platform that you should use if you want to appear in the local pack. The trio of items appears at or near the top of Google search results deemed to have a local purpose.

In the single pack, your profile appears on the right side of the SERPs. It occurs when Google believes a specific search result is the best response to the user’s query.

  • Citations:

Citations are an important component of Google and Bing’s ranking algorithms. Other variables being equal, companies with more citations are likely to rank higher than firms with fewer citations. Citations from well-known and well-indexed sites contribute to a higher level of assurance.

The search engines contain information about your company’s contact information and categorisation. Having citations that are 100% consistent across the web is critical to your shop’s website ranking highly.

Suppose your store is referenced with tiny differences in name, address, and contact details. In that case, search engines will not recognise that the citations pertain to the same organisation, and your site’s rankings will suffer.

  • Backlinks:

These relationships between pages on the Internet allow people to move from one spot to the page they see in their browsers. Backlinks are links that come into a web page or content, whereas links are often outbound connections from the page itself.

The quality and amount of your backlinks are directly related to how you rank for a search. The most crucial action we can conduct to increase your site’s overall rankings is link development. It’s the duty that most cycle shops (and SEO consultants) put off for various reasons.


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Technology Authenticity

Our AI-SEO technology is Patent protected with Patent Filing Number: 202131021713

Thatware LLP is also protected under Intellectual property: CBR IP 6979