Seo for Dog Training means optimizing your website so that search engines can find it easily. When you go to Google and type in a search term, Google will scan the internet and return the results it believes are the most relevant. Knowing what Google is looking for allows you to design your website more appealing and appear more frequently when people search.
Local SEO Strategies and Techniques for Dog Training for Absolute Beginners
SEO experts employ the following SEO techniques and strategies:
- Obtain Some Backlinks
- Connect to the Search Engine Console
- Optimize the On-Page SEO Settings on Your Website
- Begin Blogging
- Update Your Headline
- Use Google Analytics
- Add calls-to-action that direct people to your website.
Let’s begin one by one:
Obtain Some Backlinks
Backlinking is one of the most effective ways to increase your credibility with the Google algorithm. They love it when other websites link to YOU because it shows you’re a trustworthy source of information that people want to share.
How do you obtain these?
Here are some starting points:
- Through collaborations with other businesses in your community or related-content businesses.
- Add your links to your posts or Instagram Stories when you post on social media.
- Approach to be a guest on someone’s podcast or blog.
- Obtain recognition on websites for programs or products you’ve purchased.
Connect to the Search Engine Console
It is a quick and easy way to increase website traffic. It’s quite necessary! By connecting your website to the Search Engine Console, you are informing Google that your site exists so that it can begin properly indexing it in search engine results.
Optimize the On-Page SEO Settings on Your Website
Doesn’t it always come back to SEO? Optimizing your dog trainer website for SEO can be daunting, but it doesn’t have to be. Furthermore, we have a wealth of resources for you to optimize your search engine optimization, including on-page SEO, blog SEO, and so much more (without keyword plugging, of course).
Some things you can do to improve your website’s on-page SEO include:
- Improve the page meta descriptions on your website.
- Include page titles.
- Rename your uploaded photos and include alt text.
- Use their accessibility guidelines to follow your site’s header structure.
Begin Blogging
Even if you only blog once a month, it’s a great start. When you first start blogging, consider what your potential clients would search for on Google, and if possible, start with local-based content if you’re a local dog trainer.
Blogging can be beneficial:
- You rank for keywords other than those on your main site.
- Address specific issues or pain points that people are looking for.
- To avoid more manual emailing back and forth, answer questions in your process.
Update Your Headline
A great headline is one of the best things you can do to keep people on your website and thus increase your website traffic the longer they stay. People frequently get stuck on headlines because they want to be extra creative or include some extra pet-related puns, but our suggestion? Keep it brief and to the point!
Use Google Analytics
Google Analytics isn’t just there to tell you how well you did or how many visitors you had. Collect this information regularly to tailor your marketing efforts to what is driving traffic to your site!
For example, you can identify your most popular blog posts (those that drive the most traffic to your site) and promote them more aggressively by creating more Pinterest pins or sharing them on Facebook, among other things. You can also do the opposite and determine what content people need to be connecting with so you save your time on it in the future.
Add calls-to-action that direct people to your website.
You must ask people to visit your website to increase traffic!
Here are some examples:
- Create an Instagram link page so you can direct people to a few different page options via the link in your bio.
- Add CTAs to all your social media posts so that people can easily be directed back to your site and thus increase traffic!