If you own or manage a jewelry store, you already understand the value of having a website and a social media presence. However, when it comes to incorporating search engine optimization, or SEO, into your marketing strategy, you may wonder if it’s worth the effort. Jewelry stores require a solid SEO strategy to push them to the top of search engine results pages and drive traffic to their website to shine in a sea of blinding competition.
Local SEO Strategies and Techniques for Engagement Rings
SEO experts use the following SEO techniques and strategies:
- Use Google My Business
- Ensure that your contact information is consistent
- Link within your content
- Optimize your meta tags.
- Produce Local Content
Let’s take things gradually initially:
Use Google My Business
Google My Business is the place to go for finding local businesses. Create and verify your Google My Business page, and use Google posts to solidify your local listing. Encourage local customers to leave reviews on Google after they make a purchase.
Make sure to include your city and state when responding to reviews. “We’re delighted to hear you were pleased with our jewelry repair service in Houston, Texas,” for example. We are excited to continue serving you!”
One of the most important ways to grow your jewelry store on Google My Business is not simply to create a business page on Google and ignore it. Maintain your operating hours, for example, because you can bet that local customers will be searching for opening and closing times, as well as local reviews, and you want Google’s information about your jewelry store to be the first thing they see.
Ensure that your contact information is consistent
Along with maintaining your Google My Business listing, you should ensure that your contact information is consistent across all your social media accounts and anywhere else customers can find you online. Nothing is more frustrating than dialing a number that is no longer in service (or has been taken over by someone else) or attempting to contact your company and being unable to do so!
Link within your content
In addition to optimizing your local listing for Google, you should also optimize your jewelry store’s website. This entails including links within your content. If you mention the best diamond engagement rings, you should link to specific collections on your product pages, jewelry gift ideas for Mother’s Day, and so on. Interlinking your content not only helps Google find more of your pages but also shows that you have valuable information to share and want your customers to find it!
Optimize your meta tags.
One of the first ways search engines learned to categorize content was through meta tags. Even though search engines have advanced, they still use meta tags to give visitors an idea of what the site is about. Optimize your site’s title, keywords, and description on each page to attract visitors looking for specific products or sizes.
Produce Local Content
Above all, get involved in your community. Create content that appeals to local audiences and establish yourself as a presence in your community. This has nothing to do with search engines, but it does a lot to boost community spirit and togetherness, and it can be a great way to encourage more locals to visit your jewelry store!
And if you need assistance developing a marketing strategy or optimizing your local SEO, turn to the experts at Thatware! We’ve been assisting online jewelry stores with proven marketing, website design, SEO strategy, and more for over 20 years, and we can help you too! For more information, please get in touch with us!