Enterprise SEO techniques are distinct for two reasons:
1. Enterprises have brand recognition and authority in their industry due to excellent content and backlinks.
2. Technical SEO – Enterprise websites have many technical issues ranging from subdomains, microsites, duplicate content, multiple languages, website architecture, internal linking, and various other technical issues. If these issues are not addressed, they tend to balloon out of control, causing indexation issues, crawl rate drops, and even algorithmic penalties.
Unlike traditional SEO techniques, which focus on increasing authority and content, corporate SEO strategies work backward.
Here are the topics we believe are most important to address first:
Website Architecture & Technical SEO
As previously stated, corporate websites frequently face indexation challenges, low crawl rates, and algorithmic penalties.
These problems are frequently the result of bad website architecture and technological concerns.
• Duplicate Content – Many businesses have websites, subdomains, microsites, and content in different languages. To eliminate duplicate content, use canonical, hreflang, and noindex tags in the relevant corporate website (s) locations.
• Crawl Budget – As corporate websites grow, technological challenges become more prevalent, making optimising your website’s crawl budget critical.
Optimizing your robots.txt and .htaccess files while also studying your server logs and response codes is critical.
Professional SEO services should always include continuous audits to uncover any major technological deficiencies as soon as possible to produce rapid victories while avoiding any roadblocks that will prevent you from generating ROI.
Website Architecture
A website’s architecture involves the arrangement of its information and internal connecting between the content.
Contrary to popular belief, Moz discovered in a case study that Google (almost certainly) has an organic quality score comparable to Google’s Adwords quality score.
An important component of website quality is an architecture that is friendly to both website visitors and search engine crawlers.
An optimum architecture will not only assist search engines in better comprehending sites that are structured together, but internal linking within the architecture will also transfer backlink equity to essential pages that are more difficult to develop backlinks to (product & service pages).
Choosing a Keyword
• High search volume keywords – This is where corporate SEO becomes exciting; when it comes to trophy keywords with high search volumes, there are no limits.
With the appropriate technique, the significant amount of authority commercial websites have makes competitive keywords attainable.
• Low Hanging Fruit – Most company websites will already rank at the bottom of pages 1 and 2 for various keywords. There is a lot of potentials here for a few early victories.
A great keyword plan for the instant development of a business website includes a few high-search volume phrases that will directly affect leads and sales and low-hanging fruit and fast win prospects.
Content Promotion
• Authoritarian Content – Technical white papers and case studies are excellent ways to demonstrate authority and thought leadership while getting backlinks.
• Topic Clusters & Pillar Pages – The utilization of pillar pages and subject clusters is a new content marketing technique. A pillar page is a vast and comprehensive piece of content that covers all facets of a certain topic. A subject cluster is a collection of smaller content elements that comprise a certain piece of content. Pillar pages and subject clusters are an effective content marketing technique for targeting high-traffic keywords and themes, and long-tail variations.
Historical Optimizations and Content Expansions
There is a lot of possibility in the existing content on a corporate website; this information may be swiftly and simply re-optimized, expanded upon, integrated, or refocused to target new (or more) keywords.
Auditing your website’s content for SEO is one of the most strategic measures an organization can take to accelerate growth without having to obtain permissions, wait for engineers, or recruit more personnel; it is a quick win.