When you’re done with an essay, the last thing you want to do is struggle to have it read by other people, right? The good news is that several strategies can be used to maximize your search engine optimization (SEO) efforts and help ensure your essay gets read. We’ll cover those strategies here so you can start using them immediately after you finish writing your next essay!
Research Keywords
When thinking about increasing your essay’s rankings, the first thing to do is to research a few keywords. It can help you narrow down the topic of your essay and establish which topics are most popular among readers. For example, if slavery were a keyword, your essay could be on the pros and cons of slavery or the history of slavery.
Once you’ve established some keywords, it’s time to brainstorm content ideas that will rank well with these keywords. The best way to do this is using Google Search Operators, which can help you find related blog posts, articles, or videos about a particular topic.
Optimize Your Title Tag
In order to rank well in Google, you need a title tag that is optimized. Here are some great effective tips to help you create a title tag that will rank your content high in search engine results pages.
1. Use the keywords from your essay as close to the front of the title as possible. 2. Keep your title short, preferably with under 50 characters, including spaces; Google displays only 70 characters at once on a search results page. 3. Do not use punctuation marks or special characters that might confuse Google’s algorithm, such as apostrophes or asterisks 4. Include keywords in both upper- and lowercase letters 5. Make sure there are all of the words in the title 6. Check your spelling 7. Capitalize the first word 8. Begin the title with a capital letter. 9. Avoid using very common words. 10. Make sure your titles are readable by humans.
Optimize Your Meta Description
A meta description is like a snippet of text underneath a title on a search result page. It should reflect the content of your page and entice readers to click through. The first three words of your meta description are weighted more heavily than the rest, so use them wisely. Here are some strategies for optimizing your meta descriptions -Include keywords in your meta description (include about five or six). Stay moderate with keywords; stick to about five or six throughout the entire post.
-Avoid keyword stuffing: don’t shove all of your keywords into one sentence or paragraph. Spread them out throughout the entire post. And avoid phrases as this post discusses.
-Keep it short: try to stay within 100 characters for the headline and meta description (combined). If you need help conveying what you want within this amount, consider rewriting it altogether.
Use Keywords throughout Your Content
The following are 7 top SEO strategies to help you boost your blog post rankings and get more targeted traffic:
-Use a keyword in the title and put it in the URL.
-Include a keyword in the first sentence of your post.
-Include keywords throughout your content, but don’t overstuff them.
-Ensure that you write at least 300 words per blog post.
-Publish new blog posts on social media at least three times weekly.
-Research what keywords competitors are using and try to rank for these search terms too!
-Make sure your content is original and compelling enough to attract links from others sites.
Optimize Your Images
If you have an important image in your post, it’s worth taking a few extra minutes to optimize it. Many tools can help with this step, or you can do it manually by editing the file name and adding keywords and ALT tags. You should also consider uploading an image larger than you need because most websites will automatically shrink the image when they display it. Before publishing your post, take some time to double-check the page for any broken links or spelling errors. The last thing you want is for Google to penalize your site due to these kinds of mistakes!
Promote Your Content
1. Optimize your title tags to include specific keywords that will improve your SERP rankings. 2. Include a keyword in your essay’s first paragraph and ensure it appears in the first 100 words. 3. Create a sitemap to help search engines find your content more easily, including images, videos, and pages with links from other sites. 4. Create social media accounts on Twitter, Facebook, Google+, LinkedIn, Pinterest, and Instagram to build links to your site with hashtags that relate to your content or industry. 5. Use schema markup (structured data) on web pages where appropriate so that search engines can better understand what is on each page and how it relates to other pages on the site.