Exotic veterinary practices or exclusively exotic veterinarians are less common than general dog and cat practices. You want exotic pet owners in your community to be aware of your presence and become repeat customers. Your website will require some work to accomplish this. SEO is the driving force behind ranking locally on Google (search engine optimization). In layperson’s terms, this means optimizing your website to rank higher in local search results so that more pet owners can find you. This should increase appointments and patients at your practice.
Exotic Pets Care Service Local SEO Strategies and Techniques
SEO professionals use the following SEO techniques and strategies:
- Is Your Website Ready for “Exotic Animal Vet”?
- Regularly Post Blog Articles That Are SEO Optimized
- Google Optimization My Company’s Listing
- Google Ads can help you promote your exotic pet services.
- Use Social Media to Connect to Your Website
Let’s go through them one by one:
Is Your Website Ready for “Exotic Animal Vet”?
Every month, approximately 5,400 people search for “exotic animal vets.” While not the most popular keyword, it does allow your practice to rank higher for it than other local practices if you use the keyword strategically in your website content. As a result, if a pet owner types “exotic animal vet” into Google Search, your practice may appear on the first page and possibly near the top (if not at the very top) of your local pack.
Regularly Post Blog Articles That Are SEO Optimized
When done correctly, a blog provides valuable support for your website’s SEO and can help you schedule more appointments and bring in more patients and clients.
There are several ways you can use your blog to help pet owners while also growing your practice. You can educate pet owners through blogs that provide helpful care tips and “how-to,” step-by-step articles that anyone can easily follow. Your blog can also be used to promote your practice as a solution to a pet owner’s problems, encouraging them to contact you for an appointment and more information. In addition, you can answer frequently asked questions and promote specific services. As long as your blog content is relevant and contains keywords that people use in Google Search, it will continue to be a useful tool for the growth of your practice.
Google Optimization My Company’s Listing
SEO applies to your Google My Business listing as well. This listing serves as your virtual storefront on Google, assisting people looking for an exotic vet to find what they’re looking for. Furthermore, it makes it extremely simple for pet owners to learn about your practice, contact you, and visit your website.
Here’s how to optimize your GMB listing to get more clicks, calls, and appointments:
- In the description of your practice, including the keyword “exotic animal vet.”
- Include words like “rabbit vet,” “small animal vet,” “bird vet,” and “reptile vet” as supporting keywords (if applicable)
- List the services you offer for exotic pets.
- If possible, upload photos of your team caring for exotic pets to your GMB profile, and ensure the file names include “exotic animal vet” and your hospital’s city and state.
- Google Reviews can also help your practice’s ranking by encouraging exotic pet owners to leave a review after their appointment to help your GMB listing.
Google Ads can help you promote your exotic pet services.
If you aren’t already using Google Ads, you should be! Google Ads is pay-per-click (PPC) advertising that only charges you when your ads are clicked. PPC is an excellent marketing technique for increasing awareness of your practice and services, and you can edit your ads whenever you want to improve their performance. You can also use the keywords mentioned above to optimize your ads and link to an equally well-optimized landing page on your website.
Use Social Media to Connect to Your Website
When used correctly and consistently, Facebook, YouTube, Instagram, and TikTok (to name a few) are important players in veterinary marketing. Social media platforms allow you to link people to your website in addition to helping you build a rapport with pet owners, develop trust, and establish a good reputation. Make posts highlighting some of your exotic pet patients and encouraging people to learn more. Make pet care recommendations and follow up with a call to action to encourage pet owners to contact your practice.