Google can make or break your business, especially if you run a local service like a family photography business. People don’t want to drive to the other side of town to get pictures of their family taken; they want them right where they are. If someone searches on Google Maps or the normal search engine and doesn’t see you come up in the first two pages of results, they’ll go elsewhere. Here’s how you can use SEO to grow your family photography business by making sure you come up on top when people search for family photographers in your area.
SEO for Family Photography Businesses
Family photography businesses have a unique opportunity. They have an intimate understanding of the needs and wants of their clients, and they also know what motivates people in general. This means that family photographers can use this knowledge to craft engaging content that will help to rank well on Google and other search engines. Ranking high on Google is not just beneficial for families looking for a photographer; it can also lead to increased revenue for your business by bringing in new customers who are searching for the services you offer but don’t know about you yet. This post will show you how to put together an effective SEO strategy for your family photography business so that you can start attracting new customers online today!
Optimize Your Website for SEO
We’ll break down the basics if you’re new to using search engine optimization. You can use SEO to grow your family photography business in many ways.
-Write keyword-rich content on your site and blog posts.
-Use long tail keywords and phrases in the title, meta description, and tags for each post or page on your site.
-Create Google Authorship markup for your website so that your articles will be shown as authored by you in search results pages.
-Publish a sitemap with all the URLs on your site, so it’s easier for search engine crawlers to index them.
-Add an XML Sitemap for blogs or forum entries outside your site. These are often overlooked when it comes to SEO.
-Do not forget about other social media sites such as Twitter, YouTube, LinkedIn, and Facebook; they may have different audiences than your company website, but they can still drive traffic back to it.
Use Keywords on Your Website
Keywords are the words and phrases your business wants people to search for online. You can use keywords on your website in several ways:
-In the title tags of your site.
-In the meta descriptions of your pages.
-As a part of the content on every page you create.
-On social media posts, images, and videos that you share online.
The more keywords you include, the better the chance people will find you when they search for something related online. When creating new content on your website, make sure you include one or two keywords in the titles, descriptions, and other parts of the text.
Optimize For Local Customers: Research shows that customers prefer local businesses over national chains by a ratio of 4-to-1. That’s why it’s important to optimize your web pages with location information and general keyword phrases like family photography or children photographer, so Google knows which service is most relevant for searches from that area. Make sure to update your address and contact details on each page too!
Continuation (six+ sentences using the words: ): Include geo-targeted information like local phone numbers, addresses, opening hours, social media profile links, and customer testimonials articles. There’s no sense in telling everyone about how great your work is if no one living near you ever hears about it! It’s also worth mentioning any special offers available locally only.
Tips for Writing SEO-Friendly Content
1) Include Keywords in the Title
2) Use Keywords in H1 Tags
3) Optimize Content with META Description Tags
4) Write for Humans
5) Include Relevant Photos
6) Keep It Fresh and Up-to-Date
7) Respond Quickly to Comments
Creating Backlinks to Your Website
1. Have a blog post or guest blog on another site with a link to your website.
2. Submit your website URL to social media sites and ask people visiting the page to share it with their friends.
3. Participate in Social Media by posting links on Facebook, Twitter, LinkedIn, and Google+.
4. Reach out to bloggers and offer them the chance to review your products and services, share their thoughts in a blog post or podcast, or have them post an interview you conduct with them on their site and include a link back to your website in the text of the interview itself.
Measuring the Success of Your SEO Efforts
It’s always important to measure the success of your efforts so you can stay on top of how well your SEO strategy is working. There are a lot of different metrics you can use, but we recommend these three:
1) Visits from organic search
2) Visits from referral sources
3) Sessions per visit. Of course, it’s also good to know where the traffic is coming from so you can get an idea of what keywords are working best for you and which ones need reworking.