If you’ve just self-published or are about to, you might be concerned about how your book will compete with others if it doesn’t have larger publishing houses’ marketing and advertising budget. Good news! There are plenty of affordable and easy ways to market your book and ensure it’s found by potential readers online. Here are some of the best and easiest strategies to optimize your fiction book for search engines and attract new readers.
Here we will discuss the best ways to optimize your fiction book for search engines.
Google Adwords
Using Google AdWords is a great way to make your book available to people searching for it on Google. You’ll only have access to people searching with specific terms, but you’re also reaching a potential audience of over 2 billion people. The downside is that you need a budget to use this strategy, and it can be difficult for new authors or those outside a certain country. If you’re looking for an alternative, consider social media! Sites like Facebook and Twitter allow you to reach an audience worldwide at no cost.
Do proper keyword research.
The most important way to optimize your fiction book is by researching and including keywords. Keywords will help your book show up on search engine results pages, which will, in turn, increase your visibility and sales. To find out the best keywords for a specific genre, you can use Google AdWords or other keyword suggestion tools. You’ll want to ensure you don’t over-optimize, as this can hurt your rankings.
Optimize your title and metadata
It might not seem like it, but how you title your book and tag it will make all the difference in SEO. Here are some tips on optimizing your fiction book for search engines.
1) Use keywords in your title and tags. The keywords you target should be ones people would type into a search engine when looking for something like your book. A certain group of words should be there if you’re writing a fiction book.
2) Include a long-tail phrase within the first paragraph of your description. A long tail phrase is one where more specific keywords are used instead of more general ones.
Create the right landing page for your book
Your landing page must be effective and attractive to attract readers. People only want to read about a product or service if they can understand what it does, so make sure your landing page clearly explains what you’re offering.
Your landing page should also do more than describe your product – it should also provide an incentive for visitors to sign up, like a free trial or giveaway. In addition, give visitors an action they can take by including links that lead them to where they can purchase your product.
Finally, it would help if you had a way for people interested in your product who want more information to contact you.
Do use social media.
Posting your book on social media sites can be a great way to get your work in front of more people. But how do you know which sites are best for your genre? Here are some tips on using social media to promote your fiction books.
– Use hashtags that relate directly to what you’re writing about. For example, if you’re posting a picture of someone reading in bed, hashtag #reading and #bedtime reading. It will help others find similar content they may enjoy.
– Participate in conversations by liking or commenting on posts related to your writing.
Commenting is a great way to establish yourself as an expert in the field. You’ll also have an easier time reaching out to other authors this way- it shows them that you’re interested in connecting with them as much as they are interested in connecting with you.
– When promoting your latest release, always use trending hashtags such as #WednesdayWisdom or #ThursdaysAreForBooks. It will increase your post’s visibility and generate more engagement from other readers who want to share their stories and see what others think of yours. If you need any suggestions for hashtags related to your writing, search them up!
Google Trends
Trends on Google
You can enter up to five search phrases or subjects into Google Trends to see:
- Popularity and search volume in relation.
- Seasonal tendencies and shifts.
- Regional significance.
- Related searches and topics.
You may observe how search preferences have changed over time and where there is significant interest and activity, thanks to the anonymized and indexed Google Trends data, which dates back to 2004.
For studying search patterns and consumer interest in various book types, genres, authors, and other topics that can relate to your work, Google Trends is a wonderful place to start.