Numerous online and offline fishing marketing tactics are critical to growing your brand and increasing your revenue. Our outdoor marketing services are ideal for expanding your business while providing a proven return on investment. Local businesses are increasingly recognizing the value of digital marketing. With an increase in consumers conducting online research, having a strong online presence is critical to your company’s growth and ability to outperform the competition. Companies will invest in search engine optimization, email marketing, paid advertising, website design and development, social media, photography, and videography.
Techniques and Strategies for Local SEO for Fishing Equipment
Seo specialists implement the following SEO techniques and strategies:
- Search Engine Optimization (SEO)
- Paid Advertising and PPC
- Social Media
- Lead Generation
- Tracking Return on Investment (ROI) Through Reporting
Let’s review each step one at a time.
Search Engine Optimization (SEO)
Local rankings are critical for fishing companies. Ranking in Google’s Local Pack and top search results in your area will increase traffic to your site, benefit sales, generate leads, and improve consumer trust in your company. Getting to the top of search results is challenging, and beating the competition requires consistent efforts in link building, content creation, and optimization. Use partnerships with local outdoor companies and tourism businesses to build links to your site. For example, if you live in an area with a local hiking guide, collaborate and write a guest post about hiking to great fishing spots. Not only will you establish a link, but you may also be able to mutually benefit by sending each other business.
Paid Advertising and PPC
Promoting your services and products through paid efforts is an excellent way to test the waters. Paid campaigns can be easily tracked when properly set up, allowing you to understand your campaign’s return on investment. We have spent hundreds of thousands of dollars per month on Google Search, Google Display, Facebook Advertising, LinkedIn Ads, and Twitter ads. It is critical to set up closed-loop tracking so you can see your paid campaigns’ exact performance. To maximize your results, use a combination of paid search via Google Ads and remarketing via Facebook. Paid search allows you to target individuals looking for your services or products, and Facebook remarketing is a great way to stay in front of those who need more time to be ready to call you.
An email list is one of the most valuable marketing resources for any company, large or small, b2b or b2c. Email lists enable you to stay in touch with your audience, create lookalike audiences on ad platforms, and maintain relationships over time. Few marketing activities can provide better ROIs than email marketing.
Through conversion rate tactics, content marketing, and paid media, strong digital marketing efforts can help you grow your email marketing lists. To maximize the performance of these lists, they can be segmented, and emails can be automated. Segment your email lists to send targeted information to a subset of your total list. Sending different content to existing customers or individuals looking for different services will increase the value of your email and improve its relevance to your email list members.
Social Media
A social media presence for outdoor brands and recreational businesses is critical for driving traffic to your website, maintaining relationships with existing customers, forming beneficial partnerships with other businesses, and sharing your experiences with potential customers. In a social media landscape where organic reach is limited, paid social media is more important than ever. A strong social strategy can be an excellent way to boost your overall marketing efforts.
Share your client’s fishing trips on social media using photography and videography. This will encourage your customers to share on social media, exposing your brand to an even larger audience while demonstrating to your current social following the good times that your customers are currently having.
Lead Generation
When it comes down to it, all of these digital marketing strategies serve the same purpose: to generate more leads and revenue for your company. We understand the end goal and recommend and implement tactics to achieve it. We want to maximize our client’s return on investment, which means we will push to implement tactics and encourage our clients to use “needle-moving” tactics to bring us closer to our specific goals. Tactics can include downloadable content such as eBooks, conversion rate optimization, and many other things. Make a downloadable guide to one of your neighbourhood’s rivers. Visitors to the site can download it by entering their email addresses. You can send this automatically and market it to these people via email.
Tracking Return on Investment (ROI) Through Reporting
One of the most important aspects many agencies need to pay attention to is accurate reporting and closed-loop tracking. It’s only possible to know if you’re making the right decisions or which campaigns are successful or not if you understand the true performance of your digital marketing efforts.
We ensure that our clients receive accurate and simple-to-understand reports on traffic, leads, revenue, paid campaign performance, and much more. This type of reporting enables us to measure results for our clients, hold ourselves accountable, and demonstrate the ROI of our efforts.