Looking for new Outdoor Gear or Outdoor Wear? Are you looking for people to fill open positions at work? How do you optimize locating options and solutions to these questions? Regarding search engine optimization (SEO) and digital transformation strategy for outdoor gear outdoor wear, most people are only familiar with the more popular search aspects discussed daily. Among these tactics are local and organic link building, on-page optimization, and occasionally small tidbits of technical SEO for outdoor companies and digital growth strategy for outdoor gear outdoor wear. However, numerous strategies go beyond what most people are aware of.
Techniques and Strategies for Outdoor SEO
SEO professionals use the following SEO methods and tactics:
- Focus On Topics, Not Keywords
- Video SEO
- Switch to HTTPS
- Schema
- AMP
Let’s go over each step one by one.
Focus On Topics, Not Keywords
Google and its algorithm are constantly evolving. It is more important for us to optimize for the user’s intent. What exactly are they looking for? What is the question they require an answer to? You can own the search results for some topics if you can determine user intent.
Don’t expect to rank with an exact match keyword strategy in this day and age. We need to move away from keywords and toward queries because that is what the user searches for. Make sure you’re considering and researching various ways your audience could phrase a particular topic.
You can divide your site’s content into themes or topics if you know your target audience. This will help you determine your user intent, and you can start coming up with search queries to write about or engage in search engine optimization for outdoor companies to get the most traffic to your site.
Video SEO
55% of Google searches return at least one video, with more than 80% of those coming from YouTube, the second largest search engine.
SEO for videos, particularly YouTube SEO, needs to be more utilized. It helps your website rank faster and makes your videos look much cleaner and more put together, resulting in more traffic to your site. This could result in twice the traffic for the same piece of content.
To make this strategy work, you must ensure that your videos are SEO-friendly. Here are some pointers on how to go about it:
- Create a compelling video title of 5+ words that includes a broad keyword.
- Because Google cannot read videos, including the video description. (Try writing a very short blog post.)
- Remember to include links to relevant external and internal sources.
- Choose a thumbnail that will get clicks rather than the one they choose for you.
- Make the video longer if you can!
Switch to HTTPS
Changing from HTTP to HTTPS is recommended because it will improve your SEO and make it much more difficult for spammers, hackers, and other shady characters to gain access to and exploit your website. When Google announced that HTTPS would be a ranking factor, it was one of the smallest, and it is still not much.
Beginning in October, if your website is not secure, your users will notice errors on certain elements of your website, particularly if they fill out a form. Companies that do not enable HTTPS will have to worry about their website’s security, lower SERP rankings, and higher bounce rates.
If users notice that the site could be more secure, they are more likely to leave because they are afraid of providing their contact information to a non-secure website.
It can be challenging to secure your site, but if you use a content management system like HubSpot COS or WordPress, you will have access to some excellent plugins and applications.
Schema
Schema markup is a code you can include on your website to help Google return more informative, interactive results for your visitors. They can be used for various elements on your website, such as blog articles, addresses, and movie reviews.
You can send data to Google that they may or may not be able to read. The following are some examples of elements that it can translate:
- Articles
- Local Companies
- Restaurants Business Reviews
- TV Shows & Ratings
- Book Evaluations
- Movies
- Application Software
- Products for Events
Schema Markup can be difficult to implement, so it is recommended that you hire a developer or experienced SEOer to do it for you.
AMP
Accelerated Mobile Pages, or AMP, is a Google-backed project that any web admin can use to make their pages load faster on mobile devices. When this is enabled, browsers are instructed to load the content before any media elements. This improves user experience by providing people with exactly what they want promptly.
“We discovered that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages in early tests,” says Pinterest’s product engineer, Jon Parise. “A faster, more responsive mobile web benefits everyone, including users, platforms like Pinterest, and publishers.”
Google has begun to show these AMP-enabled pages in a special carousel at the top of the mobile search results for only these pages, in addition to faster page load times. In some cases, you will now have the advantage of appearing at the top of mobile search results.
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