A photographer’s business thrives on people who find their website and then ultimately choose to have them create art for them. Because of this, your website and its content must be easily found through major search engines like Google, Bing, and Yahoo! when potential clients search for services like yours in your area. Today, we will help you understand the SEO strategy and how you can implement it to help your photography business thrive online.
- Use Relevant Keywords
1) Optimizing Titles – A major element of successful SEO is optimizing your title tags. Ensure you are using keywords in your headlines and descriptions. For example, if you are a photographer specializing in weddings, use Wedding Photographer as one of your keywords when describing yourself and your work.
2) Ensuring Consistent Keyword Usage – Be consistent with how often you mention specific keywords on your site by using them at least once every 200 words. You should also use the same keyword three to four times per page.
3) Use Synonyms – If you can’t find a synonym for an important keyword, try replacing it with its definition or a popular synonym. For example, replace elevators with lifts or skyscrapers with high rises. This technique may help Google understand what you’re trying to say better.
4) Optimize Meta Descriptions – Optimizing your meta description tags is another way to improve your rankings. Keep these brief (around 160 characters max), but include important keywords and phrases related to your business, like the type of photography services you offer, where you’re located, etc.
5) Take Advantage Of Social Media Platforms- Most social media platforms have dedicated search engines that allow people searching for businesses like yours to find them based on their profession.
- Optimize Your Images
Use keywords in the file names of your images. This will help you rank in Google Images and let people find your work. Make sure you’re using a descriptive word or phrase that matches what’s in the image so that people can find it when they search for something specific.
Include captions with metadata tags. Captions are not just an extra line of text on an image; they are also a way to add relevant metadata to your photo, which can help you rank higher in Google Images.
Provide a link to your website from any blog posts, social media posts, and photo galleries you create on other sites. This helps Google index content from other sites and helps build up links pointing back to your site.
- Optimize Your Site’s Title and Meta Data
Optimize the title of your site. The title of your site appears in a search engine when someone searches for something similar to your business. Optimizing the title of your site will make it easier for people to find you online. In this case, you optimize the name of your photography business so that people looking for a photographer will be more likely to find you. Instead of Your Name Photography, we would change it to Your Name – Wedding Photographer or Your Name – Family Photographer because those searches are more likely to bring up our site than just searching for our name and hoping we show up on page one.
- Promote Your Site On Social Media
Social media is a great way to promote your business. It’s easy to set up and maintain, and the best part is that you can interact with people worldwide. You can share your posts on Facebook, Twitter, Instagram, LinkedIn, or Google Plus or combine them for a well-rounded campaign.
It’s important to improve your social media presence to grow your photography business; here are some tips 1) Don’t be afraid of being a bit more personal. Many businesses avoid posting anything remotely personal on their page because they feel like it won’t resonate with their customers – but the truth is, what makes them different from other companies might make their page more interesting. 2) Share behind-the-scenes pictures and videos. People love seeing what goes into creating a product or service they love – this type of content often has higher engagement rates as people want to know more about what goes into making something happen. 3) Be consistent!
- Submit Your Site To Directories and Search Engines
1. Submit your website to directories that focus on your niches, such as business directories, photography directories, and social media sites. These will help you get the word out about your site and attract visitors looking for photographers in your area.
2. Participate in social media sites relevant to your niche so people can find you more easily when searching for information or photos from a photographer in your area.
3. Write a blog post that includes high-quality images and at least 200 words about how you approach photography, what makes you different from other photographers, any education or experience you may have had in the field, what equipment you use, and any type of specializations or services that set you apart from other photographers.