You may be planning to expand your business or have allocations that need to be filled, so you need a consistent flow of customers to avoid losing money. Here are some of our best tips for getting more people interested in your kayaking and rafting trips and getting them out on the water.
River Rafting and Sailing Marketing Techniques and Strategies
SEO experts employ the following SEO methods and tactics:
- Utilise On-Page SEO
- Make Regional Landing Pages
- Improve the visibility of your Google My Business listing
- Submit Important Business Information to Directory Listings
- Create a Localized Link Building Strategy.
Let’s go over each step individually.
Utilize On-Page SEO
On-page SEO is the process of optimizing your website for the localized keywords that you have identified.
Following on-page SEO best practices will ensure your site is optimized for local search.
This on-page optimization procedure entails the following steps:
- Keyword Mapping: This is mapping your target keywords to individual pages on your website. Each page should ideally have a target keyword relevant to the page’s content.
- Title and Meta Description Optimization: Including your target keywords in your website’s page titles and meta descriptions. Make sure that each page has its title and description.
- Content Creation: Creating informative, keyword-optimized content that explains your company’s mission and the services/products it provides. Write with your target audience, but always keep your target keywords in mind.
- Internal Linking: Create internal links between your website’s pages. These will assist users in finding the information they seek and make it easier for them to access your important pages.
- Image Enhancement:
- Use eye-catching images with optimized alt text.
- Include your target keywords.
- Reduce the file size of your images to shorten the time it takes for your website to load.
- URL Structure: For all of your pages and posts, create short URLs. Each URL should ideally include the page’s target keyword. Restore any broken links on your website.
Make Regional Landing Pages
Localized landing pages are pages designed specifically for organic local search rankings. These pages should be optimized for the geo-specific keywords you’ve identified and include informative content that will entice your target audience.
Landing page best practices include optimizing H1, H2, and H3 headings, writing keyword-optimized body content, including internal links, adding images, and optimizing for mobile search.
When done correctly, you can also run paid ads on these landing pages to drive organic and paid traffic. Include compelling calls to action to entice users to contact you.
Improve the visibility of your Google My Business listing
Google My Business is a free platform that all local businesses can use to increase traffic and generate customer reviews, among other things. Your company must have a fully optimized listing to rank higher in search results.
Sign up for an account, claim your listing, or create a new one. Then, to learn more about you, including your business address, phone number, website URL, images, hours, and other information.
There’s a reason why Google My Business is regarded as the most valuable local marketing service. Make the most of GMB by optimizing your listing to improve your local SEO.
Submit Important Business Information to Directory Listings
There are other online directories where you can submit your business information besides GMB. The most trusted directories are Yelp, YellowPages, Bing Places, and the Better Business Bureau, but countless others are available online.
You should submit your information to authoritative and (ideally) localized directories to drive traffic, earn links, and improve your local SEO. Your company’s name, address, phone number, and website URL (NAPW) must remain consistent across all directories.
Look for industry-related directories to which you can add your company. Simultaneously, avoid spammy sites and pay for directory listings solely to earn a link; not all directories are created equal.
Create a Localized Link Building Strategy.
Link building is an important component of SEO in general, but localized link building may differ from link building for other sites. The physical location of the sites that link to your site is also important.
Attempt to gain links from other businesses in your area. Create localized content to drive local links, and use localized anchor text for the best results.
Backlinks can be obtained in a variety of ways, including:
- Submissions to directories.
- Outreach.
- Posting by a guest.
- Developing content assets.