These are the top ten rules for a successful startup SEO strategy and digital transformation strategy for starting a brand.
1) Define your SEO goals and be realistic about the results.
This is decided by the kind of your business and how you make money via digital growth strategy for starting a brand. For example, if your firm makes money from online adverts or affiliate commissions, you should prioritize organic traffic generation and content marketing.
Spend less time attempting to predict SEO or estimating how much organic search traffic you should obtain. Remember, you’re a little business that can’t afford to remain idle. It’s better to experiment and learn by doing. Get your hands dirty and start making things happen!
2) Create a Simple Measuring System
Determine which metrics to measure, as well as how and why. Make a plan based on these KPIs, but don’t overthink it. Nothing very complicated or complex is necessary.
• Next, install Google Analytics and Google Search Console, among other things.
• Link lead-generation sources to your CRM and marketing automation.
3) Crawl your website and fix any technical SEO problems.
This is especially significant if you’ve been writing content for a long time.
Search engine crawlers use the HTTP response code to index your site’s pages and analyze backlinks. You may crawl your website using various SEO tools, such as Screaming Frog (which has a freemium version). This SEER Interactive lesson will help you understand spreadsheet-formatted data.
The following are some frequent things to look for in a crawl report:
• Duplicate content
• Meta robots
• Redirects
• URL structure
• Broken links
4) Examine all areas of the user experience on your website (UX).
UX is a ranking factor in SEO. That is not something that is taught in school!
Poor navigation, incompatibility with mobile devices, and other difficulties that limit the user’s experience on your website will result in a drop in search rankings. Here are some other options:
• Track user participation using heat map tools like Hotjar.
• Determine where and why users are uninterested. In Google Analytics, you may use the funnel feature.
• Make a well-organized website with clear navigation and internal links.
• To evaluate your website’s mobile compliance, use Google’s Mobile-Friendly Test tool.
5) Perform on-page optimization
This requires tailoring your content marketing strategy to specific search keywords, topics, and user settings.
Here is a simple checklist we created to help you maintain track of your on-page SEO efforts:
• Target Search Term
• SERP Analysis
• Title Tag
• Target search term present
• 60 characters
• H2 Tag
• Body Copy
• Contains specific keywords in the first 200 words
• Has natural keyword density
• Buzzwords for CTR
• Meta Description
• Contains target search term
• Compelling CTA that encourages high CTR
• H1 Tag
• Contains target keyword
• Has a clear taxonomic organization
• Does not contain stop words
• Content-Length
• Content Structure
• Content Assets
• Canonical Tag
6) Examine the Possibilities for Branded Search
This is the starting point for brand recognition. You must protect your startup’s reputation on review sites and the Internet.
Analyze the results of a Google search for your company’s name:
• Keep an eye out for negative publicity and reviews.
• Double-check that the metadata you provided for your site appears in search results and appropriately describes your brand/products.
• Verify that site connections and social accounts are configured and positioned appropriately.
• Increase your markup possibilities.
• Look at the bottom of the search engine results page to discover what people are interested in when they search for your brand.
• Use auto-suggest to locate long-tail keywords, such as your company name.
7) Look for keywords with lengthy tails to rank for.
Long-tail keywords are 3-5-word phrases with low search traffic that lead people to related websites. They cater to specific groups of people rather than large groups of people.
This will assist you in establishing topical authority while focusing on relevant, easy-to-win keywords.
Include long-tail SEO in your content marketing strategy. We recommend using a free tool such as:
• Google’s auto-suggest feature
• Keyword Explorer by Ahrefs
• The Google Keyword Planner
8) Prioritize Content Opportunities
Many characteristics, such as high search volume, low difficulty, high CTR potential, and high relevance, may be used to prioritize content and keywords.
You may also think about “how to” style searches because they often offer extremely practical content that will educate your target audience on doing something tactical while obtaining free backlinks. To get better results please try our business growth strategy for starting a brand.