Tent and event rental professionals should follow a few steps to generate new business through their company’s website using SEO. Search engine optimisation, or SEO, is one of the most effective—yet most underutilised—marketing strategies for tent and event rental companies. SEO is popular among industry experts due to its high return on investment (ROI) and ability to consistently and quickly bring in more new paying customers. The time has come to make the necessary changes to your website to completely revamp your SEO and marketing strategy.
SEO techniques to increase the effectiveness of your funnel
SEO experts employ the following SEO methods and tactics:
- Select the appropriate keywords
- Include keywords on your website.
- Repair any broken links or outdated information.
- Obtain hyperlinks from other websites
Let’s go over each step individually.
Select the appropriate keywords
A keyword is any word or phrase entered into a search engine to find information. For example, if someone searches for “outdoor event tents,” that is a keyword. SEO aims to have your company’s website pages rank for the keywords your target customers use the most.
It would help if you did not choose keywords based solely on your best guess. Instead, conduct keyword research using free tools such as Google Search Console and Google Keyword Planner to become familiar with what your target audience is searching for.
Include these keywords on your website to tell Google what you want to rank for. Make sure to include the following basic information on your website’s homepage:
- Which cities/regions do you serve?
- What kind of company are you?
- What products and services do you offer?
- What kinds of events do you organise?
- The answers to these questions will most likely satisfy your keyword requirements.
Include keywords on your website.
You should also include the keywords you’ve chosen in various places. Titles, headers, and URLs are examples of these.
Titles: The web page’s title and the tab at the top of your browser should contain the keyword you’re trying to rank for on that page. For example, if you’re optimizing your homepage’s SEO, your page title (also known as an h1 title) could be like “XYZ Tents & Events: Bringing Outdoor Events to Life in the D.C. Area.” The title tag (also known as the tab title) could be something like “XYZ Tents & Events | Tent & Party Rentals | Serving D.C.” Words like “party rentals” and “outdoor events” are effective keyword descriptors in this case.
Headers: Headers divide a web page and serve as a “table of contents” for readers and Google. Include headers on pages with a lot of information. For example, if you have a page listing your tent rental inventory, use a descriptive header to separate each section.
URLs: Make sure your target keyword is included in the URL (Uniform Resource Locator) of each page. Your pricing page, for example, could be called www.mytentwebsite.com/tent-rental-prices. Alternatively, the web page containing your inventory collection could be called www.mytentwebsite.com/tent-inventory. When selecting keywords for your URL, it is best to be more specific but keep them short.
Repair any broken links or outdated information.
A link on your website that leads nowhere (or to a 404 error page) can harm your SEO score. Similarly, outdated information, such as your company’s previous name or discontinued inventory, can cause problems. To ensure that your site is in good working order, go through it, click on all links, and update any outdated content.
Obtain hyperlinks from other websites
A backlink is a link that connects one website to another. This happens when another website links to your website from one of its pages. Backlinks from reputable websites improve your SEO score. Partnering with other vendors, being featured in a published article, or having a listing on a credible marketplace or directory are the best ways to get backlinks.