SEO for wedding Chapels is a hot topic when marketing your wedding or event venue. Wedding venue SEO (search engine optimization) prepares your business to be found on Google. Every month, millions of newly engaged couples use Google to search for wedding venue options, and you should be one of them using our digital transformation strategy for wedding chapel.
Wedding Chapel Local SEO Strategies and Techniques
SEO experts employ the following SEO techniques and digital growth strategy for wedding chapel:
- On your home page, use your most important keyword.
- Include popular keywords in your description of your venue.
- Create a Google My Business account.
- Request Google Reviews
- Improve your venue’s on-page local SEO.
- Off-page SEO for your venue can be improved by leveraging relationships to obtain links.
Let’s explore each step individually:
On your home page, use your most important keyword.
If you want to be found for a phrase such as “New York Wedding Chapel,” you must include it on your website. You might be tempted to use a creative heading like “Your location for memorable celebrations” instead of “wedding venue” to stand out and be unique. However, if SEO is important to you, you must be a little more literal for Google.
So, here’s the most important SEO tip for your home page:
Consider your most important keyword. Typically, this is a “[city] wedding venue” (such as “Atlanta wedding venue”) or “[state] wedding venue” (such as “Georgia wedding venue”). Put that keyword somewhere on your home page, preferably in a large headline near the top. Google will immediately understand where you are and what type of business you operate.
Include popular keywords in your description of your venue.
Marriers know what they want and use Google to find it. If they want an outdoor wedding ceremony, they search for “Nashville outdoor wedding venues” on Google. That means you should be more descriptive if you want to be found more on Google! Here are some phrases you could use to describe your venue on your home page or About page.
Popular wedding venue SEO keywords
outdoor wedding locations
Venues for indoor weddings Venues for indoor weddings
- small wedding locations
- micro wedding locations
- unique wedding locations
Describing your venue as an “affordable outdoor wedding venue in the North Georgia mountains” will help you rank higher in Google searches.
Create a Google My Business account.
Google My Business is Google’s free local business listing tool, as every wedding venue should have a Google My Business listing.
- It’s what makes you appear on Google Maps.
- It increases the amount of information in the search results for your company.
- It is where you will go to manage and respond to reviews.
Essentially, Google My Business gives you more control over your search results.
Here are some suggestions for optimizing your Google My Business listing so that it can be found in searches:
- Visit https://www.google.com/business/ to sign up for free.
- Fill out as much information as possible in the “Info” tab of your listing.
- Upload at least 15 photos to begin, then 5-10 more each month.
- Request Google reviews from your customers regularly.
Request Google Reviews
Reviews are one of the most visible aspects of Google search results. Those big gold stars draw a lot of attention and can increase the number of clicks to your listing.
More reviews are required to maximize your clicks from Google searchers. It’s important to note that anyone, not just clients, can leave Google reviews.
Anyone can evaluate your company as long as it is “based on real experiences and information.” (For more information, see Google Maps’ User Contributed Content Policy.)
The only reviews that are not permitted are:
- Examining your own company.
- Posting content about current or previous employment.
- Posting content about a competitor to influence their ratings.
- That means that each of these people has the opportunity to leave a review for your establishment:
- Their relatives and parents
- The wedding reception
- Guests at a wedding
- Anyone who attends an open house or tours the facility
- Other wedding suppliers
- Consider how you could persuade more of these people to leave you a review. (without compensation or a prize)
Exchange Google reviews with your preferred wedding vendors is a great strategy. When a wedding planner or photographer leaves a review stating how much they enjoy working at your venue, it means a lot!
Improve your venue’s on-page local SEO.
On-page SEO entails stuffing your web pages with useful information for your venue to rank for keywords.
Throughout your content, include local keywords such as:
- On-page H1 titles
- H2 (you may have as many H2s as you want)
- In at least one image’s alt text
- Within the URL
- According to the meta description
One simple way to see what people may search for about your venue is to type the name of your venue into Google’s search bar and see what it auto-populates with—do this with your location name included as well to see if results differ so you can narrow down on those local terms.
Optimize your venue’s website’s on-page text and meta descriptions for local SEO.
Now that you’ve identified a keyword and a few supporting, related keywords, one way to optimize pages – or make your pages stand out to Google – is to incorporate the keyword into key areas of the page.
Off-page SEO for your venue can be improved by leveraging relationships to obtain links.
According to Moz, the most important ranking factor for local search is link signals.
To rank on the first page of Google for local keywords relevant to your business, you must build links on local websites, blogs, and publications.
Developing relationships with these places is one of the best ways to get links. If you collaborate with a local catering company, request that they include your venue’s website on their catering website, possibly under a partners section.
In addition, reach out to blogs and publications that cover local events to build relationships. Contact the editor and request that you write an article for their website. You can then include a link to one of your blogs in your article (you are the expert on the given topic, after all). Make something worth linking to with our business growth strategy for wedding chapel.