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1. Change to HTTPS.
Make no further modifications to your website while migrating from HTTP to HTTPS. Google believes you’re simply altering protocols and may need help recognising other changes.
2. Don’t Save Your Crawl Budget With Canonical Tags
Search engines must also crawl the duplicates to verify if they are indeed duplicates.
3. Maintain a site speed of 2-3 seconds for users.
Use your Core Web Vitals report to show your developer where the page performance issues are.
4. Top Stories Carousels = News + BERT
Google BERT now includes a top news carousel for news producers.
Publishing credible news material, having AMP pages, and submitting your site to Google News are the best ways to appear in these results.
5. Make use of rel=canonical.
Make sure that all of your pages that may be accessed through various URLs include the rel=canonical tag, which directs search engines to the main page.
When another site scrapes your material, the rel=canonical tags avoid confusion, resulting in duplicate content.
6. Verify That Your Pages Are Indexed
With a site: domain’ search, double-check that your money pages are indexed.
Check to determine whether you’re double-indexed as well. Duplicate material might result via double-indexing.
7. Use only one H1 tag per page.
Use up to one H1 tag on a single page.
8. Add Image Alt Attributes
Before Posting To compete with alternative sources, Google is shifting to a more visual search.
Don’t scrimp here!
9. You Can Have Multiple Sitemaps
Create different sitemaps for photos, videos, profiles, and blog entries if you want Google to focus its crawl attention on certain portions of your site.
10. Gain Control of Your URL Parameters
If your URLs are dynamic (e.g., www.donutsaregoodforyou.com/?mode=1-list=1), you’ll need to update your parameters in Google Search Console to reflect how you want Google to crawl your material.
Again, this aids in the reduction of duplicate content.
11. Update Internal Links to HTTPS
Change your internal links to HTTPS before migrating from HTTP to HTTPS.
12. Sprinkle with breadcrumbs
Including breadcrumbs on your website helps improve SEO and user experience.
13. Examine Your Redirects
To assist search engines in crawling your site quickly, avoid extensive, daisy chain redirects.
14. When using images, try to obtain images in vector format.
These files scale better, resulting in higher image quality across various devices.
If you’re experiencing trouble with page performance, consider switching to WebP files.
15. Make use of a CDN.
Consider having your photos hosted via a content delivery network (CDN).
A CDN can make your website load faster.
16. Image Optimization
Images are often the most time-consuming to load. Make care to optimize your photos for page performance and usability.
17. For similar products, use Canonical Tags.
Instead of forwarding goods with similar descriptions and names, use the canonical tag.
18. Purchase Dedicated Hosting
While a privately hosted domain will not influence your search rankings, shared hosting may cause your site to be crawled less frequently.
Search engines index based on IP address, and when several IP addresses are used, search engines may get too many signals.
19. Invest in visual search.
Visual search should be used in retail and e-commerce marketing strategies.
Amazon, Snapchat, and Bing have all incorporated visual search into their platforms, so it’s worth the investment.
20. Make Use of Structured Data
Getting to the top page of the SERPs is more challenging than it once was. But that’s not always a negative thing.
There are several methods to indicate to Google you have useful content that searchers desire, including the Knowledge Graph, highlighted snippets, top articles, and video carousel.
So, to boost your chances, use organized data.
21. Remove Spammy Links
Always use the disavow tool with caution!
22. Paid Links: Beware of Google’s Wrath
It is against Google’s webmaster standards to donate to charities and nonprofits in return for a link.
23. Avoid Unwanted Links
If you’re in SEO for the long run, you should avoid dangerous link development strategies.
If Google discovers widespread manipulation, it may devalue all of your connections, not just the poor ones.
24. Only build a small number of links on directories.
Stick to higher-quality directories that offer importance to your brand.
25. Ensure that your website has a well-defined linking structure.
For example, reconsider if you rely on footer links to drive your internal linking strategy.
Footer and header links carry little weight.
As a result, internal linking within your body content will help Google better traverse your page.
26. Keep a Healthy Link Profile
This is one method search engines associate with the authority and quality of your entire website and brand.
27. Prioritize Link Quality (Not Quantity)
As with content, quality over quantity applies to link building.
Link building should be smart and targeted; it all comes down to authenticity.
28. Conduct Manual Outreach for Link Building and Public Relations
Yes, you can get links organically.
But what’s the harm in a gentle nudge?
Proactive link building gives you more control over your links’ quality.
29. Outbound Links with Nofollow
These were first used to identify sponsored connections.
Most websites now employ them for external connections if you link to a low-quality site.
30. Always use nofollow links in forums or comments.
Sponsorships, advertising, and press releases are all examples of this.
31. Insert Internal Links in Appropriate Locations
You do not have to link internally with your keyword terms.
However, it helps if the material around the link is relevant to your primary keywords.
32. Do Not Guest Post in Exchange for Links
Guest writing is not a direct approach to gaining links, but it is an excellent way to develop content.
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